{"id":6087,"date":"2026-01-12T11:57:51","date_gmt":"2026-01-12T10:57:51","guid":{"rendered":"https:\/\/circellll.com\/blog\/marketing-digital-para-pymes\/"},"modified":"2026-09-08T15:38:11","modified_gmt":"2026-09-08T13:38:11","slug":"marketing-digital-para-pymes","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/marketing-digital-para-pymes\/","title":{"rendered":"Marketing digital para pymes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">\u00bfTienes una pyme? \u00bfUn peque\u00f1o negocio? \u00bfEres aut\u00f3nomo?<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Marketing digital para pymes: qu\u00e9 priorizar y por d\u00f3nde empezar<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Cuando una pyme empieza a trabajar el marketing digital, es f\u00e1cil acabar intentando hacer demasiadas cosas a la vez: SEO, Google Ads, redes sociales, email, una nueva web, contenidos&#8230;<\/p>\n<p>El problema es que <strong>no todos los negocios necesitan empezar por el mismo canal<\/strong>, ni todos tienen el mismo presupuesto, el mismo tipo de cliente o la misma urgencia por conseguir resultados.<\/p>\n<p>Por eso, antes de decidir qu\u00e9 hacer, tiene m\u00e1s sentido responder a una pregunta m\u00e1s sencilla:<br \/><strong>\u00bfQu\u00e9 necesita ahora mismo el negocio y qu\u00e9 canal puede ayudar m\u00e1s a conseguirlo?<\/strong><\/p>\n<p>En esta gu\u00eda hablaremos sobre el marketing digital para pymes, qu\u00e9 priorizar seg\u00fan la situaci\u00f3n del negocio y qu\u00e9 errores evitar cuando los recursos son limitados.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Qu\u00e9 es el marketing digital<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 es el marketing digital para pymes?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]El <a href=\"https:\/\/circellll.com\/es\/\">marketing digital<\/a> para pymes consiste en utilizar canales como Google, la web, las redes sociales o el email para conseguir objetivos de negocio. La clave no es estar en todos los canales, sino priorizar aquellos que pueden generar m\u00e1s impacto seg\u00fan la demanda, el presupuesto y la situaci\u00f3n del negocio.<br \/>\nLa diferencia principal respecto a una empresa grande no es tanto qu\u00e9 canales se pueden utilizar, sino c\u00f3mo se deben priorizar.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Una pyme suele tener menos recursos, menos tiempo y menos margen para repartir esfuerzos entre muchas acciones a la vez. Por eso, una buena estrategia no consiste en \u201cestar en todas partes\u201d, sino en detectar d\u00f3nde existe una <strong>oportunidad real de captaci\u00f3n<\/strong> y concentrar en ella los recursos.<\/p>\n<p>Por ejemplo, si sus clientes ya buscan activamente su servicio en Google, puede tener m\u00e1s sentido empezar trabajando SEO o Google Ads que dedicar la mayor parte del presupuesto a una red social. En cambio, si vende un producto muy visual que la gente todav\u00eda no busca por su nombre, la prioridad puede ser diferente.<\/p>\n<p>En Circell entendemos el <a href=\"https:\/\/circellll.com\/es\/\">marketing digital<\/a> precisamente as\u00ed: primero analizamos el negocio, la demanda y el proceso de decisi\u00f3n del cliente; despu\u00e9s decidimos qu\u00e9 canales tiene sentido trabajar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>\u00bfEn qu\u00e9 se diferencia del marketing digital de una gran empresa?<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-pime-diferencia {<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-intro {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 1fr 1fr;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-intro > div {<!-- [et_pb_line_break_holder] -->  padding: 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-gran {<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-pime {<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  border-left: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-label {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  padding: 5px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 50px;<!-- [et_pb_line_break_holder] -->  margin-bottom: 12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-gran .circell-pime-label {<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-pime .circell-pime-label {<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-prioritats {<!-- [et_pb_line_break_holder] -->  padding: 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-grid {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(5, 1fr);<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  margin-top: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item {<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  padding: 18px;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item:nth-child(1) {<!-- [et_pb_line_break_holder] -->  border-top: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item:nth-child(2) {<!-- [et_pb_line_break_holder] -->  border-top: 3px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item:nth-child(3) {<!-- [et_pb_line_break_holder] -->  border-top: 3px solid #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item:nth-child(4) {<!-- [et_pb_line_break_holder] -->  border-top: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-item:nth-child(5) {<!-- [et_pb_line_break_holder] -->  border-top: 3px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-num {<!-- [et_pb_line_break_holder] -->  width: 28px;<!-- [et_pb_line_break_holder] -->  height: 28px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->  margin-bottom: 12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-final {<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  padding: 22px 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-pime-final strong {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-pime-grid {<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(2, 1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-pime-intro {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-pime-pime {<!-- [et_pb_line_break_holder] -->    border-left: 0;<!-- [et_pb_line_break_holder] -->    border-top: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-pime-grid {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-pime-diferencia\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-pime-intro\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-pime-gran\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-pime-label\">Gran empresa<\/span><!-- [et_pb_line_break_holder] --><pee>Una empresa grande puede permitirse trabajar diversos canales a la vez, tener equipos especializados y asumir que algunas acciones tardar\u00e1n m\u00e1s tiempo en retornar la inversi\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-pime-pime\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-pime-label\">Pyme<\/span><!-- [et_pb_line_break_holder] --><pee>En una pyme, cada decisi\u00f3n pesa m\u00e1s. Por eso, no se trata de trabajar m\u00e1s canales, sino de identificar cu\u00e1les pueden tener m\u00e1s impacto en el negocio.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-pime-prioritats\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>Esto hace especialmente importante:<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-pime-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-pime-item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-pime-num\">1<\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Saber qu\u00e9 objetivo se quiere conseguir.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-pime-item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-pime-num\">2<\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Identificar d\u00f3nde existe demanda.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-pime-item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-pime-num\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <pee>Escoger pocos canales prioritarios.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-pime-item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-pime-num\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <pee>Medir si generan contactos, reservas o ventas.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-pime-item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-pime-num\">5<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <pee>Evitar invertir en acciones que todav\u00eda no resuelven el principal problema del negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-pime-final\"><!-- [et_pb_line_break_holder] -->    <pee>La idea no es hacer menos marketing, sino <strong>hacer primero lo que puede tener m\u00e1s impacto<\/strong>.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Antes de elegir canales, miremos qu\u00e9 est\u00e1 frenando el negocio<\/h2>\n<p>En Circell no empezamos decidiendo si un negocio necesita SEO, Google Ads, redes sociales o una nueva web. Primero intentamos entender d\u00f3nde se est\u00e1 perdiendo la oportunidad de captaci\u00f3n. Porque dos empresas pueden tener el mismo objetivo: conseguir m\u00e1s clientes, y necesitar acciones completamente diferentes.<br \/>\nNos encontramos, por ejemplo, con negocios que tienen una buena oferta pero pr\u00e1cticamente no aparecen cuando sus clientes buscan sus servicios. Otros ya tienen visibilidad, pero la web no acaba convirtiendo esas visitas en contactos. Y tambi\u00e9n hay empresas que necesitan generar demanda a corto plazo y no pueden esperar a que un canal org\u00e1nico madure.<br \/>\nPor eso, antes de proponer cualquier acci\u00f3n, nos hacemos tres preguntas:[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-diagnostic {<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-header {<!-- [et_pb_line_break_holder] -->  padding: 24px 28px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->  border-bottom: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-header p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-list {<!-- [et_pb_line_break_holder] -->  padding: 10px 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 46px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 18px;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 24px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-item:not(:last-child) {<!-- [et_pb_line_break_holder] -->  border-bottom: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-marker {<!-- [et_pb_line_break_holder] -->  width: 42px;<!-- [et_pb_line_break_holder] -->  height: 42px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-item:nth-child(1) .circell-diagnostic-marker {<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-item:nth-child(2) .circell-diagnostic-marker {<!-- [et_pb_line_break_holder] -->  background: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-item:nth-child(3) .circell-diagnostic-marker {<!-- [et_pb_line_break_holder] -->  background: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-content strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 7px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-content p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-result {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: auto 1fr;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  padding: 24px 28px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-result p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-result strong {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-diagnostic-arrow {<!-- [et_pb_line_break_holder] -->  width: 38px;<!-- [et_pb_line_break_holder] -->  height: 38px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-diagnostic-header,<!-- [et_pb_line_break_holder] -->  .circell-diagnostic-list,<!-- [et_pb_line_break_holder] -->  .circell-diagnostic-result {<!-- [et_pb_line_break_holder] -->    padding-left: 20px;<!-- [et_pb_line_break_holder] -->    padding-right: 20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-diagnostic-item {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 38px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-diagnostic-marker {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-diagnostic-result {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-diagnostic\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-diagnostic-header\"><!-- [et_pb_line_break_holder] -->    <pee><strong>Antes de proponer cualquier canal, en Circell intentamos responder a tres preguntas.<\/strong><\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-diagnostic-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-diagnostic-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-marker\">1<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-content\"><!-- [et_pb_line_break_holder] -->        <strong>\u00bfHay demanda y el negocio no la est\u00e1 captando?<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Si los clientes ya buscan el servicio pero la empresa no aparece,<!-- [et_pb_line_break_holder] -->          el problema puede estar en c\u00f3mo se capta esa demanda con el <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">posicionamiento SEO<\/a>.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-diagnostic-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-marker\">2<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-content\"><!-- [et_pb_line_break_holder] -->        <strong>\u00bfLa gente llega a la web pero no da el siguiente paso?<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Si ya existe tr\u00e1fico pero no genera contactos, reservas o ventas,<!-- [et_pb_line_break_holder] -->          antes de llevar a m\u00e1s personas hay que entender qu\u00e9 est\u00e1 fallando.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-diagnostic-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-marker\">3<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-diagnostic-content\"><!-- [et_pb_line_break_holder] -->        <strong>\u00bfEl negocio necesita resultados a corto plazo?<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          El tiempo disponible tambi\u00e9n condiciona qu\u00e9 canales tiene sentido<!-- [et_pb_line_break_holder] -->          priorizar y c\u00f3mo combinar acciones a corto y medio plazo.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-diagnostic-result\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-diagnostic-arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Para nosotros, la pregunta no es<!-- [et_pb_line_break_holder] -->      <strong>\u201c\u00bfqu\u00e9 canal es mejor?\u201d<\/strong>,<!-- [et_pb_line_break_holder] -->      sino <strong>\u201c\u00bfqu\u00e9 canal tiene m\u00e1s sentido para este negocio, en este momento?\u201d<\/strong><!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 canal priorizar en marketing digital para pymes?<\/h2>\n<p>Una pyme deber\u00eda priorizar el canal que resuelve mejor su principal problema de captaci\u00f3n. Si ya existe demanda, SEO o Google Ads pueden tener m\u00e1s sentido; si el negocio es local, SEO local; si la web recibe visitas pero no convierte, hay que revisar primero la web; y si el producto necesita ser descubierto, pueden pesar m\u00e1s las redes sociales y el contenido.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-decision-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(5,1fr);<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:22px 18px;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:nth-child(1):before{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:nth-child(2):before{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:nth-child(3):before{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:nth-child(4):before{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card:nth-child(5):before{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-number{<!-- [et_pb_line_break_holder] -->  width:34px;<!-- [et_pb_line_break_holder] -->  height:34px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  margin-bottom:18px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card h4{<!-- [et_pb_line_break_holder] -->  margin:0 0 12px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-card p{<!-- [et_pb_line_break_holder] -->  margin:0 0 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-result{<!-- [et_pb_line_break_holder] -->  border-top:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  padding-top:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-result span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  opacity:.65;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-result strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-footer{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:20px 24px;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-footer-icon{<!-- [et_pb_line_break_holder] -->  min-width:34px;<!-- [et_pb_line_break_holder] -->  height:34px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-footer p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-decision-footer strong{<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .circell-decision-card h3 {<!-- [et_pb_line_break_holder] -->    font-size:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:1100px){<!-- [et_pb_line_break_holder] -->  .circell-decision-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .circell-decision-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-decision-card{<!-- [et_pb_line_break_holder] -->    padding:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-decision-footer{<!-- [et_pb_line_break_holder] -->    align-items:flex-start;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-decision-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>\u00bfSus clientes ya buscan el servicio?<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       La demanda ya existe. El reto es conseguir que le encuentren cuando est\u00e1n buscando.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-result\"><!-- [et_pb_line_break_holder] -->      <span>Mirar\u00eda primero<\/span><!-- [et_pb_line_break_holder] -->      <strong><a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">SEO<\/a> o <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-sem-barcelona\/\">Google Ads<\/a><\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>\u00bfTrabaja en una zona concreta?<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Si el cliente busca servicios cerca de \u00e9l, la visibilidad local puede ser decisiva.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-result\"><!-- [et_pb_line_break_holder] -->      <span>Mirar\u00eda primero<\/span><!-- [et_pb_line_break_holder] -->      <strong><a href=\"https:\/\/circellll.com\/es\/servicios\/seo-local\/\">SEO local<\/a> y Google Maps<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>\u00bfLa web recibe visitas pero no convierte?<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Quiz\u00e1s no necesita m\u00e1s tr\u00e1fico, sino entender por qu\u00e9 el usuario no da el siguiente paso.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-result\"><!-- [et_pb_line_break_holder] -->      <span>Mirar\u00eda primero<\/span><!-- [et_pb_line_break_holder] -->      <strong><a href=\"https:\/\/circellll.com\/es\/servicios\/diseno-web-a-medida\/\">Web<\/a>, conversi\u00f3n y medici\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>\u00bfNecesita resultados a corto plazo?<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Si no puede esperar a que crezca la visibilidad org\u00e1nica, hay que valorar la captaci\u00f3n inmediata.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-result\"><!-- [et_pb_line_break_holder] -->      <span>Mirar\u00eda primero<\/span><!-- [et_pb_line_break_holder] -->      <strong>Google Ads<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>\u00bfEl producto necesita ser descubierto?<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Cuando no existe una b\u00fasqueda activa, puede tener m\u00e1s sentido generar notoriedad.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-decision-result\"><!-- [et_pb_line_break_holder] -->      <span>Mirar\u00eda primero<\/span><!-- [et_pb_line_break_holder] -->      <strong>Redes sociales y contenido<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-decision-footer\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-decision-footer-icon\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    <strong>No buscamos qu\u00e9 canal est\u00e1 m\u00e1s de moda.<\/strong><!-- [et_pb_line_break_holder] -->    Buscamos cu\u00e1l puede resolver mejor el principal cuello de botella del negocio.<!-- [et_pb_line_break_holder] -->  <\/pee> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Estrategia<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo crear una estrategia de marketing digital para pymes<\/h2>\n<p>Una estrategia de marketing digital para una pyme deber\u00eda partir de un objetivo de negocio, entender c\u00f3mo llega y decide el cliente, priorizar pocos canales, definir qu\u00e9 se medir\u00e1 y revisar las decisiones a partir de datos reales.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-timeline-wrap{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  gap:18px;<!-- [et_pb_line_break_holder] -->  overflow-x:auto;<!-- [et_pb_line_break_holder] -->  scroll-snap-type:x mandatory;<!-- [et_pb_line_break_holder] -->  scroll-behavior:smooth;<!-- [et_pb_line_break_holder] -->  scrollbar-width:none;<!-- [et_pb_line_break_holder] -->  padding:22px 0 26px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline::-webkit-scrollbar{<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step{<!-- [et_pb_line_break_holder] -->  flex:0 0 38%;<!-- [et_pb_line_break_holder] -->  min-width:0;<!-- [et_pb_line_break_holder] -->  scroll-snap-align:start;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-top{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  margin-bottom:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-number{<!-- [et_pb_line_break_holder] -->  width:44px;<!-- [et_pb_line_break_holder] -->  height:44px;<!-- [et_pb_line_break_holder] -->  min-width:44px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:2;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step:nth-child(2) .circell-timeline-number{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step:nth-child(3) .circell-timeline-number{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step:nth-child(4) .circell-timeline-number{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step:nth-child(5) .circell-timeline-number{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-line{<!-- [et_pb_line_break_holder] -->  height:2px;<!-- [et_pb_line_break_holder] -->  background:rgba(41,51,46,.14);<!-- [et_pb_line_break_holder] -->  flex:1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-step:last-child .circell-timeline-line{<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-card{<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->  min-height:190px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-card h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 12px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-controls{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  justify-content:flex-end;<!-- [et_pb_line_break_holder] -->  gap:8px;<!-- [et_pb_line_break_holder] -->  margin-top:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-btn{<!-- [et_pb_line_break_holder] -->  width:44px;<!-- [et_pb_line_break_holder] -->  height:44px;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.15);<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  cursor:pointer;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  transition:background .2s ease,color .2s ease;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-btn:hover{<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-hint{<!-- [et_pb_line_break_holder] -->  display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-summary{<!-- [et_pb_line_break_holder] -->  margin-top:20px;<!-- [et_pb_line_break_holder] -->  padding:18px 22px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-left:4px solid #0E9753;<!-- [et_pb_line_break_holder] -->  border-radius:0 12px 12px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-timeline-summary p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:980px){<!-- [et_pb_line_break_holder] -->  .circell-timeline-step{<!-- [et_pb_line_break_holder] -->    flex-basis:58%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .circell-timeline-step{<!-- [et_pb_line_break_holder] -->    flex-basis:86%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-timeline-card{<!-- [et_pb_line_break_holder] -->    min-height:0;<!-- [et_pb_line_break_holder] -->    padding:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-timeline-controls{<!-- [et_pb_line_break_holder] -->    display:none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-timeline-hint{<!-- [et_pb_line_break_holder] -->    display:block;<!-- [et_pb_line_break_holder] -->    margin-top:4px;<!-- [et_pb_line_break_holder] -->    opacity:.6;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-timeline-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-timeline\" id=\"circellTimeline\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-timeline-step\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-line\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Defina un objetivo de negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          \u201cTener m\u00e1s visibilidad\u201d es demasiado amplio. Primero concretamos qu\u00e9 queremos conseguir:<!-- [et_pb_line_break_holder] -->          m\u00e1s contactos, reservas, ventas, potenciar un servicio o entrar en una nueva zona.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-timeline-step\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-line\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Entienda c\u00f3mo busca y decide el cliente<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Analizamos c\u00f3mo llega el cliente hasta el negocio, qu\u00e9 busca y qu\u00e9 necesita encontrar<!-- [et_pb_line_break_holder] -->          antes de contactar, reservar o comprar.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-timeline-step\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-line\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Escoja pocos canales prioritarios<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          No intentemos estar en todas partes. Concentramos los esfuerzos en los canales que tienen<!-- [et_pb_line_break_holder] -->          m\u00e1s posibilidades de generar impacto seg\u00fan la demanda y el negocio.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-timeline-step\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-line\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Decida qu\u00e9 medir\u00e1<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Las visitas dan contexto, pero intentamos llegar hasta lo que importa:<!-- [et_pb_line_break_holder] -->          formularios, llamadas, reservas, ventas u otras conversiones reales.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-timeline-step\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-timeline-number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-timeline-card\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Revise y vuelva a priorizar<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Cuando tenemos datos, revisamos qu\u00e9 est\u00e1 funcionando y redistribuimos esfuerzos hacia<!-- [et_pb_line_break_holder] -->          las p\u00e1ginas, canales y acciones que est\u00e1n generando m\u00e1s oportunidades.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-timeline-controls\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <button class=\"circell-timeline-btn\" id=\"circellTimelinePrev\" type=\"button\" aria-label=\"Pas anterior\"><!-- [et_pb_line_break_holder] --> \u2190<!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <button class=\"circell-timeline-btn\" id=\"circellTimelineNext\" type=\"button\" aria-label=\"Pas seg\u00fcent\"><!-- [et_pb_line_break_holder] --> \u2192<!-- [et_pb_line_break_holder] -->    <\/button><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee class=\"circell-timeline-hint\"><!-- [et_pb_line_break_holder] -->     Desplace lateralmente para ver los siguientes pasos \u2192<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-timeline-summary\"><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    <strong>Objetivo \u2192 Cliente \u2192 Prioridades \u2192 Medici\u00f3n \u2192 Ajuste.<\/strong><!-- [et_pb_line_break_holder] -->    Primero entendemos el negocio; despu\u00e9s decidimos qu\u00e9 tiene sentido trabajar.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  const timeline = document.getElementById('circellTimeline');<!-- [et_pb_line_break_holder] -->  const prev = document.getElementById('circellTimelinePrev');<!-- [et_pb_line_break_holder] -->  const next = document.getElementById('circellTimelineNext');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(!timeline || !prev || !next) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function getScrollAmount(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const step = timeline.querySelector('.circell-timeline-step');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    if(!step){<!-- [et_pb_line_break_holder] -->      return 300;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    const styles = window.getComputedStyle(timeline);<!-- [et_pb_line_break_holder] -->    const gap = parseFloat(styles.columnGap || styles.gap || 0);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    return step.offsetWidth + gap;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  next.addEventListener('click', function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    timeline.scrollBy({<!-- [et_pb_line_break_holder] -->      left:getScrollAmount(),<!-- [et_pb_line_break_holder] -->      behavior:'smooth'<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  prev.addEventListener('click', function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    timeline.scrollBy({<!-- [et_pb_line_break_holder] -->      left:-getScrollAmount(),<!-- [et_pb_line_break_holder] -->      behavior:'smooth'<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Ejemplo de plan de marketing para pymes<\/h2>\n<p>Para que todo esto no se quede en teor\u00eda, lo m\u00e1s \u00fatil es ver c\u00f3mo se podr\u00eda ordenar en un caso realista.<br \/>\nImaginemos una pyme de servicios local que quiere conseguir m\u00e1s contactos pero tiene un presupuesto limitado y no puede trabajar cinco canales a la vez.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-case {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 0.85fr 1.6fr;<!-- [et_pb_line_break_holder] -->  gap: 28px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* COLUMNA ESQUERRA STICKY *\/<!-- [et_pb_line_break_holder] -->.circell-case-intro {<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  padding: 24px;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  position: sticky;<!-- [et_pb_line_break_holder] -->  top: 120px;<!-- [et_pb_line_break_holder] -->  align-self: start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-intro p,<!-- [et_pb_line_break_holder] -->.circell-case-intro strong,<!-- [et_pb_line_break_holder] -->.circell-case-intro h3 {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-intro-block + .circell-case-intro-block {<!-- [et_pb_line_break_holder] -->  margin-top: 22px;<!-- [et_pb_line_break_holder] -->  padding-top: 22px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(242, 241, 237, 0.18);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-label {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  opacity: .75;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* COLUMNA DRETA *\/<!-- [et_pb_line_break_holder] -->.circell-case-priorities {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-direction: column;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-case-priority h3 {<!-- [et_pb_line_break_holder] -->    font-size:24px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.circell-case-priority {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 54px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px 20px;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority:nth-child(1) {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority:nth-child(2) {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority:nth-child(3) {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority:nth-child(4) {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority:nth-child(5) {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-number {<!-- [et_pb_line_break_holder] -->  width: 42px;<!-- [et_pb_line_break_holder] -->  height: 42px;<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 8px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-priority p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TANCAMENT *\/<!-- [et_pb_line_break_holder] -->.circell-case-footer {<!-- [et_pb_line_break_holder] -->  margin-top: 20px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.08);<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(14, 151, 83, 0.18);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  padding: 18px 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-case-footer p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-case {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-case-intro {<!-- [et_pb_line_break_holder] -->    position: static;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-case-priority {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 42px 1fr;<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-case-number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-case\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- COLUMNA ESQUERRA --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-case-intro\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-intro-block\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-case-label\">Situaci\u00f3n inicial<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        Una pyme de servicios local tiene una web funcional, poca visibilidad en Google<!-- [et_pb_line_break_holder] -->        y pr\u00e1cticamente no sabe de d\u00f3nde llegan los contactos.<!-- [et_pb_line_break_holder] -->      <\/pee> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-intro-block\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-case-label\">Objetivo<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        Conseguir m\u00e1s oportunidades comerciales de manera medible,<!-- [et_pb_line_break_holder] -->        sin repartir el presupuesto entre demasiados canales.<!-- [et_pb_line_break_holder] -->      <\/pee> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- COLUMNA DRETA --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-case-priorities\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-priority\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-case-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Entender la demanda<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Revisar si las personas ya buscan activamente los servicios de la empresa,<!-- [et_pb_line_break_holder] -->          con qu\u00e9 palabras y en qu\u00e9 zonas.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-priority\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-case-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Preparar la web para convertir<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Comprobar si las p\u00e1ginas explican bien el servicio, generan confianza<!-- [et_pb_line_break_holder] -->          y facilitan que el usuario contacte, reserve o compre.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-priority\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-case-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Escoger un canal principal de captaci\u00f3n<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Decidir si tiene m\u00e1s sentido empezar por SEO, SEO local, Google Ads<!-- [et_pb_line_break_holder] -->          o una combinaci\u00f3n seg\u00fan la demanda y la urgencia.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-priority\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-case-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Medir contactos reales<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Configurar el seguimiento de formularios, llamadas, reservas, ventas<!-- [et_pb_line_break_holder] -->          u otras conversiones \u00fatiles para el negocio.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-case-priority\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-case-number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Revisar qu\u00e9 funciona<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Utilizar los datos para reforzar los canales que generan m\u00e1s oportunidades,<!-- [et_pb_line_break_holder] -->          corregir los puntos d\u00e9biles y decidir el siguiente paso.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-case-footer\"><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    <strong>Un plan de marketing para una pyme no deber\u00eda ser una lista de canales.<\/strong><!-- [et_pb_line_break_holder] -->    Deber\u00eda ser un orden de prioridades.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Qu\u00e9 hacer si tiene poco presupuesto de marketing<\/h2>\n<p>Si una pyme tiene poco presupuesto de marketing, es mejor concentrarlo en pocas acciones que intentar trabajar muchos canales a la vez. La prioridad deber\u00eda ser detectar el principal cuello de botella del negocio, aprovechar los activos que ya existen y medir resultados como contactos, reservas o ventas.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-budget-editorial{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-hero{<!-- [et_pb_line_break_holder] -->  grid-column:1 \/ -1;<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  padding:30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-hero span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:10px;<!-- [et_pb_line_break_holder] -->  opacity:.7;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-hero h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 12px 0;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-hero p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell{<!-- [et_pb_line_break_holder] -->  min-height:220px;<!-- [et_pb_line_break_holder] -->  padding:24px;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  justify-content:space-between;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell:nth-child(2){<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell:nth-child(3){<!-- [et_pb_line_break_holder] -->  background:rgba(28,107,200,.07);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell:nth-child(4){<!-- [et_pb_line_break_holder] -->  background:rgba(214,63,113,.07);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell:nth-child(5){<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-index{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:18px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  opacity:.6;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 12px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-cell p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-rule{<!-- [et_pb_line_break_holder] -->  margin-top:16px;<!-- [et_pb_line_break_holder] -->  padding-top:14px;<!-- [et_pb_line_break_holder] -->  border-top:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-rule strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-end{<!-- [et_pb_line_break_holder] -->  grid-column:1 \/ -1;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(214,63,113,.22);<!-- [et_pb_line_break_holder] -->  padding:18px 22px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-budget-end p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .circell-budget-editorial{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-budget-hero,<!-- [et_pb_line_break_holder] -->  .circell-budget-end{<!-- [et_pb_line_break_holder] -->    grid-column:auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-budget-cell{<!-- [et_pb_line_break_holder] -->    min-height:0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-budget-editorial\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-hero\"><!-- [et_pb_line_break_holder] -->    <span>Cuando el presupuesto es limitado<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Menos canales. M\u00e1s prioridad.<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       En Circell preferimos concentrar los recursos en aquello que puede tener m\u00e1s impacto<!-- [et_pb_line_break_holder] -->      antes de intentar repartir esfuerzos entre demasiadas acciones a la vez.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-cell\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <span class=\"circell-budget-index\">01 \u00b7 CONCENTRA<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>No reparta el presupuesto entre demasiados canales<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Con recursos limitados, suele tener m\u00e1s sentido trabajar uno o dos canales<!-- [et_pb_line_break_holder] -->        con criterio y ampliar cuando ya sabemos qu\u00e9 est\u00e1 funcionando.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-budget-rule\"><!-- [et_pb_line_break_holder] -->      <strong>Menos dispersi\u00f3n, m\u00e1s capacidad de saber qu\u00e9 funciona.<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-cell\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <span class=\"circell-budget-index\">02 \u00b7 CORRIGE<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Arregle primero el principal cuello de botella<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Si falta visibilidad, hay que trabajar la captaci\u00f3n. Si ya hay visitas pero no<!-- [et_pb_line_break_holder] -->        contactan, el problema puede estar en la web o en la conversi\u00f3n.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-budget-rule\"><!-- [et_pb_line_break_holder] -->      <strong>Primero resuelva el problema que limita el resultado.<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-cell\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <span class=\"circell-budget-index\">03 \u00b7 APROVECHA<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Trabaje primero con lo que ya tiene<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Una web existente, la ficha de Google, rese\u00f1as, contenidos o p\u00e1ginas que ya<!-- [et_pb_line_break_holder] -->        reciben visitas pueden ser un punto de partida antes de crear nuevos canales.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-budget-rule\"><!-- [et_pb_line_break_holder] -->      <strong>No siempre hay que empezar de cero.<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-cell\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <span class=\"circell-budget-index\">04 \u00b7 MIDE<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>F\u00edjese en resultados de negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Formularios, llamadas, reservas o ventas nos ayudan mucho m\u00e1s a decidir que<!-- [et_pb_line_break_holder] -->        quedarnos solo con visitas, impresiones o seguidores.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-budget-rule\"><!-- [et_pb_line_break_holder] -->      <strong>Mida aquello que ayuda a tomar decisiones.<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-budget-end\"><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      <strong>Con poco presupuesto, resolver el problema correcto pesa m\u00e1s que hacer muchas acciones.<\/strong><!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Errores habituales en el marketing digital para pymes<\/h2>\n<p>Muchos errores no vienen de \u201chacer mal\u201d un canal, sino de priorizarlo en el momento equivocado.<br \/>\nEn Circell nos encontramos a menudo con negocios que ya est\u00e1n realizando acciones de marketing, pero sin una l\u00f3gica clara entre objetivo, canal y medici\u00f3n. Esto hace que sea dif\u00edcil saber qu\u00e9 est\u00e1 funcionando y qu\u00e9 solo est\u00e1 consumiendo tiempo o presupuesto.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-errors{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:72px 1fr;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .circell-error-body h3 {<!-- [et_pb_line_break_holder] -->    font-size:24px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-mark{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  background:rgba(214,63,113,.10);<!-- [et_pb_line_break_holder] -->  border-right:1px solid rgba(214,63,113,.18);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-icon{<!-- [et_pb_line_break_holder] -->  width:40px;<!-- [et_pb_line_break_holder] -->  height:40px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-size:22px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-body{<!-- [et_pb_line_break_holder] -->  padding:20px 22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-body h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 9px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-body p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-fix{<!-- [et_pb_line_break_holder] -->  margin-top:14px;<!-- [et_pb_line_break_holder] -->  padding-top:12px;<!-- [et_pb_line_break_holder] -->  border-top:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-fix span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  opacity:.65;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-error-fix strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-errors-footer{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:20px 22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-errors-footer p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-errors-footer strong{<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .circell-error{<!-- [et_pb_line_break_holder] -->    grid-template-columns:52px 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-error-icon{<!-- [et_pb_line_break_holder] -->    width:34px;<!-- [et_pb_line_break_holder] -->    height:34px;<!-- [et_pb_line_break_holder] -->    font-size:19px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-error-body{<!-- [et_pb_line_break_holder] -->    padding:18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-errors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-mark\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-body\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Intentar estar en todas partes<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Repartir tiempo y presupuesto entre SEO, Google Ads, Instagram, TikTok,<!-- [et_pb_line_break_holder] -->        LinkedIn e email puede hacer que ning\u00fan canal tenga suficiente continuidad para dar<!-- [et_pb_line_break_holder] -->        resultados o aprendizajes \u00fatiles.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-fix\"><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 har\u00eda en cambio<\/span><!-- [et_pb_line_break_holder] -->        <strong>Priorizar pocos canales y ampliar cuando ya sabemos qu\u00e9 funciona.<\/strong><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-mark\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-body\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Llevar m\u00e1s tr\u00e1fico a una web que no convierte<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         M\u00e1s visitas no solucionan una propuesta poco clara, una estructura confusa<!-- [et_pb_line_break_holder] -->        o un proceso de contacto complicado.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-fix\"><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 har\u00eda en cambio<\/span><!-- [et_pb_line_break_holder] -->        <strong>Revisar primero qu\u00e9 impide que el usuario contacte, reserve o compre.<\/strong><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-mark\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-body\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Copiar lo que hace la competencia<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Que un competidor trabaje un canal no significa que sea tambi\u00e9n la mejor<!-- [et_pb_line_break_holder] -->        prioridad para su negocio. Puede tener un presupuesto, una marca o un proceso<!-- [et_pb_line_break_holder] -->        comercial completamente diferentes.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-fix\"><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 har\u00eda en cambio<\/span><!-- [et_pb_line_break_holder] -->        <strong>Utilizar a la competencia como referencia, pero decidir a partir de su negocio.<\/strong><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-mark\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-body\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Medir actividad en lugar de negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         Impresiones, visitas y seguidores pueden dar contexto, pero no explican<!-- [et_pb_line_break_holder] -->        por s\u00ed solos si el marketing est\u00e1 generando oportunidades.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-fix\"><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 har\u00eda en cambio<\/span><!-- [et_pb_line_break_holder] -->        <strong>Intentar llegar a formularios, llamadas, reservas, ventas o leads.<\/strong><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-mark\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-error-body\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Cambiar de estrategia demasiado pronto<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->         No todos los canales dan informaci\u00f3n al mismo ritmo. Cambiar constantemente<!-- [et_pb_line_break_holder] -->        de direcci\u00f3n puede impedir saber si una acci\u00f3n realmente ten\u00eda potencial.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-error-fix\"><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 har\u00eda en cambio<\/span><!-- [et_pb_line_break_holder] -->        <strong>Dar a cada canal el tiempo necesario y revisarlo con datos.<\/strong><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-errors-footer\"><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    <strong>Hacer menos cosas con una l\u00f3gica clara suele dar m\u00e1s informaci\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->    que hacer muchas acciones sin saber qu\u00e9 esperamos de cada una.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Cu\u00e1ndo tiene sentido hacerlo internamente y cu\u00e1ndo buscar ayuda externa<\/h2>\n<p>Una pyme puede gestionar internamente el marketing cuando tiene tiempo, conocimiento, objetivos claros y capacidad para medir resultados. Tiene m\u00e1s sentido buscar ayuda externa cuando hay que decidir prioridades, resolver aspectos t\u00e9cnicos o ejecutar acciones que requieren una especializaci\u00f3n que el negocio no tiene internamente.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-help-compare{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 90px 1fr;<!-- [et_pb_line_break_holder] -->  gap:18px;<!-- [et_pb_line_break_holder] -->  align-items:stretch;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-side{<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:24px;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-side.internal{<!-- [et_pb_line_break_holder] -->  border-top:4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-side.external{<!-- [et_pb_line_break_holder] -->  border-top:4px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-side h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 14px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-side p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-list{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-item{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  align-items:flex-start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-dot{<!-- [et_pb_line_break_holder] -->  width:10px;<!-- [et_pb_line_break_holder] -->  height:10px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  flex:0 0 10px;<!-- [et_pb_line_break_holder] -->  margin-top:7px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.internal .circell-help-dot{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.external .circell-help-dot{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-item p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-axis{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-axis:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  bottom:0;<!-- [et_pb_line_break_holder] -->  width:2px;<!-- [et_pb_line_break_holder] -->  background:rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-axis-label{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:2;<!-- [et_pb_line_break_holder] -->  width:62px;<!-- [et_pb_line_break_holder] -->  height:62px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  padding:8px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-bottom{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  padding:22px 24px;<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:auto 1fr;<!-- [et_pb_line_break_holder] -->  gap:16px;<!-- [et_pb_line_break_holder] -->  align-items:start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-bottom-mark{<!-- [et_pb_line_break_holder] -->  width:38px;<!-- [et_pb_line_break_holder] -->  height:38px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-bottom h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 8px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-help-bottom p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:980px){<!-- [et_pb_line_break_holder] -->  .circell-help-compare{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-help-axis{<!-- [et_pb_line_break_holder] -->    min-height:54px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-help-axis:before{<!-- [et_pb_line_break_holder] -->    top:50%;<!-- [et_pb_line_break_holder] -->    bottom:auto;<!-- [et_pb_line_break_holder] -->    left:0;<!-- [et_pb_line_break_holder] -->    right:0;<!-- [et_pb_line_break_holder] -->    width:auto;<!-- [et_pb_line_break_holder] -->    height:2px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:767px){<!-- [et_pb_line_break_holder] -->  .circell-help-side{<!-- [et_pb_line_break_holder] -->    padding:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-help-bottom{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->    padding:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-help-compare\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-help-side internal\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Lo puede gestionar internamente si&#8230;<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      No todas las acciones de marketing digital necesitan ayuda externa.<!-- [et_pb_line_break_holder] -->      Si hay tiempo, continuidad y criterio, muchas tareas se pueden asumir desde dentro.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-help-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Hay una persona responsable de dar continuidad a las acciones.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Los objetivos est\u00e1n claros y los canales son manejables.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Pueden medir los resultados con suficiente fiabilidad.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Las acciones no requieren una especializaci\u00f3n t\u00e9cnica elevada.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-help-axis\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-help-axis-label\"><!-- [et_pb_line_break_holder] -->       o<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-help-side external\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Tiene sentido buscar ayuda cuando&#8230;<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      La ayuda externa aporta m\u00e1s valor cuando el reto ya no es ejecutar una tarea,<!-- [et_pb_line_break_holder] -->      sino decidir qu\u00e9 conviene hacer, en qu\u00e9 orden y c\u00f3mo medirlo.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-help-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>No est\u00e1 claro qu\u00e9 canal o acci\u00f3n se deber\u00eda priorizar.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Hay problemas t\u00e9cnicos de SEO, anal\u00edtica, Ads o conversi\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Falta tiempo o capacidad para ejecutar las acciones con continuidad.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-help-item\"><!-- [et_pb_line_break_holder] -->        <span class=\"circell-help-dot\"><\/span><!-- [et_pb_line_break_holder] -->        <pee>Es necesario coordinar diferentes canales bajo una misma prioridad de negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-help-bottom\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-help-bottom-mark\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>El objetivo no es delegarlo todo<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->       Cuando trabajamos con una pyme, intentamos que entienda qu\u00e9 estamos priorizando,<!-- [et_pb_line_break_holder] -->      por qu\u00e9 lo hacemos y qu\u00e9 miraremos para saber si est\u00e1 funcionando. La idea es<!-- [et_pb_line_break_holder] -->      <strong>colaborar con criterio, no generar dependencia<\/strong>.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En resumen sobre el marketing digital para pymes: primero priorizar, despu\u00e9s escalar<\/h2>\n<p>El marketing digital para una pyme no deber\u00eda empezar por una lista de canales, sino por una decisi\u00f3n: qu\u00e9 necesita ahora mismo el negocio y qu\u00e9 est\u00e1 impidiendo conseguirlo.<br \/>\nA partir de aqu\u00ed, tiene sentido valorar SEO, Google Ads, SEO local, web, redes u otros canales seg\u00fan la demanda, la urgencia, el presupuesto y la capacidad de medir resultados.<br \/>\nEn Circell preferimos empezar as\u00ed porque nos permite evitar algo muy habitual: hacer muchas acciones a la vez sin saber cu\u00e1l est\u00e1 resolviendo realmente el problema.<br \/>\nSi una pyme entiende qu\u00e9 debe priorizar, puede tomar mejores decisiones aunque no tenga un gran presupuesto.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_cta title=\u00bb\u00bfNecesita saber qu\u00e9 priorizar?\u00bb button_url=\u00bbhttps:\/\/circellll.com\/es\/\u00bb button_text=\u00bbAgencia de marketing digital en Barcelona\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#0E9753&#8243; button_bg_color=\u00bb#F2F1ED\u00bb button_border_color=\u00bb#F2F1ED\u00bb button_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb global_colors_info=\u00bb{}\u00bb]Si desea m\u00e1s informaci\u00f3n, o saber qu\u00e9 debe priorizar dentro de su negocio, podemos revisar su negocio.[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Preguntas frecuentes sobre marketing digital para pymes<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1l es el mejor canal de marketing digital para una pime?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No hay un canal que sea siempre el mejor. Depende de si ya existe demanda, de la urgencia por conseguir resultados, del tipo de negocio y de qu\u00e9 est\u00e1 limitando ahora mismo la captaci\u00f3n.<br \/>\nSi sus clientes ya buscan activamente el servicio, SEO o Google Ads pueden tener sentido. Si el negocio es local, hay que valorar tambi\u00e9n SEO local y Google Business Profile. Y si el producto necesita ser descubierto, las redes sociales pueden tener m\u00e1s peso.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfEs mejor SEO o Google Ads para una pyme?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]Depende del objetivo y del plazo.<br \/>\nEl SEO tiene sentido cuando quiere construir visibilidad org\u00e1nica de manera progresiva y captar demanda a medio y largo plazo. Google Ads puede ayudar a captar esa demanda m\u00e1s r\u00e1pidamente, siempre que haya presupuesto y una p\u00e1gina preparada para convertir.<br \/>\nEn muchos casos, no son canales excluyentes y pueden complementarse.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto tiempo puede tardar un plan de marketing digital?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No hay un plazo \u00fanico porque cada canal funciona de manera diferente.<br \/>\nUna campa\u00f1a de Google Ads puede empezar a generar datos y oportunidades mucho antes que una estrategia SEO, mientras que el SEO necesita m\u00e1s tiempo para construir visibilidad org\u00e1nica.<br \/>\nPor eso, antes de hablar de plazos, hay que definir qu\u00e9 canal se est\u00e1 trabajando, cu\u00e1l es el punto de partida y qu\u00e9 consideraremos un resultado.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfUna pyme debe estar en todas las redes sociales?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No.<br \/>\nEs mejor estar en pocos canales con una raz\u00f3n clara que intentar mantener presencia en todas las redes sin continuidad.<br \/>\nLa pregunta no deber\u00eda ser \u201c\u00bfen qu\u00e9 redes debemos estar?\u201d, sino d\u00f3nde pasa tiempo nuestro cliente y qu\u00e9 papel puede jugar ese canal dentro del proceso de captaci\u00f3n o fidelizaci\u00f3n.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto deber\u00eda invertir una pyme en marketing digital?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No existe una cifra que sirva para todas las pymes.<br \/>\nLa inversi\u00f3n depende del sector, la competencia, los objetivos, el margen del negocio, los canales que se quieran trabajar y la velocidad con que se necesiten resultados.<br \/>\nCon presupuestos limitados, suele tener m\u00e1s sentido priorizar pocas acciones con capacidad de generar impacto antes de repartir la inversi\u00f3n entre demasiados canales.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTienes una pyme? \u00bfUn peque\u00f1o negocio? \u00bfEres aut\u00f3nomo?Marketing digital para pymes: qu\u00e9 priorizar y por d\u00f3nde empezarCuando una pyme empieza a trabajar el marketing digital, es f\u00e1cil acabar intentando hacer demasiadas cosas a la vez: SEO, Google Ads, redes sociales, email, una nueva web, contenidos&#8230; El problema es que no todos los negocios necesitan empezar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-6087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6087"}],"version-history":[{"count":5,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6087\/revisions"}],"predecessor-version":[{"id":6092,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6087\/revisions\/6092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6086"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}