{"id":6190,"date":"2026-02-21T09:44:24","date_gmt":"2026-02-21T08:44:24","guid":{"rendered":"https:\/\/circellll.com\/blog\/como-hacer-seo-paso-a-paso\/"},"modified":"2026-09-09T12:23:24","modified_gmt":"2026-09-09T10:23:24","slug":"como-hacer-seo-paso-a-paso","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/como-hacer-seo-paso-a-paso\/","title":{"rendered":"C\u00f3mo hacer SEO paso a paso: gu\u00eda para principiantes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Una gu\u00eda que puedes utilizar<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>C\u00f3mo hacer SEO paso a paso: gu\u00eda SEO para principiantes<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb]Hacer SEO no consiste en repetir una palabra clave, instalar un plugin o publicar art\u00edculos esperando a que Google los posicione.<\/p>\n<p>El SEO comienza bastante antes. Primero necesitas entender qu\u00e9 busca tu mercado. Despu\u00e9s, decidir qu\u00e9 p\u00e1ginas necesita tu web para dar respuesta a estas b\u00fasquedas, crear contenido \u00fatil (\u00fatil para tu cliente), facilitar que Google pueda encontrarlo y medir qu\u00e9 ocurre una vez que est\u00e1 publicado.<\/p>\n<p>Si buscas una gu\u00eda de SEO para principiantes, \u00e9sta es probablemente la idea m\u00e1s importante con la que deber\u00edas empezar: no necesitas saberlo todo de repente, pero s\u00ed seguir un orden.<br \/>Este proceso es necesario aunque la forma de crear webs haya o est\u00e9 cambiando.<\/p>\n<p>Utilice WordPress con plugins como Rank Math o Yoast, o sea una web creada con c\u00f3digo (con o sin inteligencia artificial), esta gu\u00eda te explicar\u00e1 qu\u00e9 y c\u00f3mo hacerlo desde cero.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Qu\u00e9 significa hacer SEO realmente<\/h2>\n<p>Hacer SEO significa ayudar a los buscadores a entender el contenido de una web y ayudar a los usuarios a encontrarla cuando realizan una b\u00fasqueda relacionada. No es una \u00fanica tarea.<\/p>\n<p>Para ello intervienen diferentes \u00e1reas:[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-areas{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:20px;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  min-height:150px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area:nth-child(3n+1):before{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area:nth-child(3n+2):before{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area:nth-child(3n):before{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area-number{<!-- [et_pb_line_break_holder] -->  width:34px;<!-- [et_pb_line_break_holder] -->  height:34px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  margin-bottom:16px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area h3{<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->  margin:0 0 8px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-area p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:900px){<!-- [et_pb_line_break_holder] -->  .circell-seo-areas{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-seo-areas{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-area{<!-- [et_pb_line_break_holder] -->    min-height:auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-areas\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Entender qu\u00e9 buscan los usuarios<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Identificar las necesidades y preguntas que hay detr\u00e1s de cada b\u00fasqueda.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Investigar palabras clave<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Detectar c\u00f3mo busca el mercado los servicios, productos o problemas relacionados con el negocio.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Organizar correctamente la web<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Definir qu\u00e9 p\u00e1ginas necesitas y c\u00f3mo deben relacionarse entre ellas.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Crear contenido \u00fatil<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Responder de manera clara y completa a aquello que el usuario necesita encontrar.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Optimizar las p\u00e1ginas<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Trabajar titles, headings, URLs, contenido, im\u00e1genes y otros elementos on-page.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">6<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Facilitar el rastreo y la indexaci\u00f3n<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Asegurar que Google puede acceder, interpretar e indexar las p\u00e1ginas importantes.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">7<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Conectar las URLs<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Utilizar enlaces internos para relacionar contenidos y facilitar la navegaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">8<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Ganar visibilidad y menciones<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Hacer que otras webs, medios o recursos relevantes conozcan y citen tu contenido.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-area\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-area-number\">9<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">Analizar los resultados<\/pee><!-- [et_pb_line_break_holder] -->    <pee>Revisar impresiones, clics, consultas y p\u00e1ginas para saber qu\u00e9 funciona y qu\u00e9 hay que mejorar.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Todas estas \u00e1reas est\u00e1n relacionadas. Puedes tener un excelente contenido, pero si Google no puede acceder correctamente a la p\u00e1gina ser\u00e1 dif\u00edcil que aparezca en los resultados. Tambi\u00e9n puedes tener una web t\u00e9cnicamente perfecta y no captar tr\u00e1fico si sus p\u00e1ginas no responden a b\u00fasquedas que realmente existen.<br \/>\n<br \/>Por eso, hacer SEO no significa simplemente conseguir que una herramienta marque todas sus recomendaciones en verde.<br \/>\n<br \/>Un plugin puede ayudarte a implementar determinadas optimizaciones, pero no puede decidir por s\u00ed solo qu\u00e9 p\u00e1ginas necesita tu negocio, qu\u00e9 intenci\u00f3n deber\u00eda cubrir cada URL o qu\u00e9 deber\u00edas priorizar.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>C\u00f3mo hacer SEO paso a paso<\/h2>\n<h3>Entiende qu\u00e9 ofreces ya qui\u00e9n quieres llegar<\/h3>\n<p>Antes de empezar a hacer nada, antes de abrir cualquier herramienta, necesitas tener claro qu\u00e9 ofreces ya qui\u00e9n. Muchas veces estas preguntas parecen obvias, pero un buen trabajo SEO debe tenerlas muy bien definidas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:20px;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card:nth-child(3n+1):before{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card:nth-child(3n+2):before{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card:nth-child(3n):before{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-number{<!-- [et_pb_line_break_holder] -->  width:34px;<!-- [et_pb_line_break_holder] -->  height:34px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  margin-bottom:16px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card h3{<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->  margin:0 0 8px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-diagnostic-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:900px){<!-- [et_pb_line_break_holder] -->  .circell-seo-diagnostic{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-seo-diagnostic{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-diagnostic\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfQu\u00e9 ofreces?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Define los productos o servicios que realmente quieres posicionar.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfQui\u00e9n lo necesita?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Identifica qu\u00e9 tipo de cliente tiene m\u00e1s sentido atraer.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfQu\u00e9 problema resuelves?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Entiende qu\u00e9 necesidad hay detr\u00e1s de tu servicio o producto.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfD\u00f3nde trabajas?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Valora si la ubicaci\u00f3n forma parte de la manera en que los clientes te buscan.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfQu\u00e9 es prioritario?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      No todas las l\u00edneas de negocio tienen el mismo impacto ni la misma prioridad.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-diagnostic-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-diagnostic-number\">6<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">\u00bfQu\u00e9 te diferencia?<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Detecta qu\u00e9 puede hacer que tu propuesta sea m\u00e1s relevante que otras alternativas.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Este contexto ser\u00e1 la base del keyword research (la b\u00fasqueda posterior de palabras clave).<\/p>\n<p>Si no sabes qu\u00e9 demanda quieres captar, puedes terminar con cientos de palabras clave que tienen b\u00fasquedas pero muy poca relaci\u00f3n con los objetivos reales del negocio.<\/p>\n<p>Por ejemplo, una empresa que ofrece servicios en una zona concreta deber\u00eda estudiar tanto b\u00fasquedas relacionadas con sus servicios como b\u00fasquedas con componente geogr\u00e1fico. En este contexto tambi\u00e9n puede ser relevante el <a href=\"https:\/\/circellll.com\/es\/servicios\/seo-local\/\">SEO local<\/a>, especialmente cuando el cliente busca un servicio cercano o incorpora una ubicaci\u00f3n en la b\u00fasqueda.<\/p>\n<p>Un <a href=\"https:\/\/circellll.com\/es\/servicios\/diseno-web-a-medida\/\">ecommerce<\/a> tendr\u00e1 necesidades distintas. Probablemente tendr\u00e1 que estudiar categor\u00edas, productos, problemas que solucionan estos productos y consultas informativas relacionadas.<br \/>Antes de pensar en posicionar, entiende primero qu\u00e9 demanda tiene sentido captar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Haz un keyword research: qu\u00e9 busca realmente tu mercado y analiza la SERP<\/h3>\n<p>El siguiente paso es realizar un keyword research. Consiste en investigar qu\u00e9 t\u00e9rminos utilizan las personas cuando buscan informaci\u00f3n, productos o servicios relacionados con tu negocio.<\/p>\n<p><strong>Muchas veces, tener experiencia en un sector, te hace saber mucho mejor que cualquier herramienta qu\u00e9 palabras utilizan tus clientes con tus servicios o productos, o qu\u00e9 preguntas se hacen, aprov\u00e9chalo.<\/strong><\/p>\n<p>No todas las palabras clave tienen igual valor.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-keyword-example{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  gap:14px;<!-- [et_pb_line_break_holder] -->  margin-bottom:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:16px;<!-- [et_pb_line_break_holder] -->  padding:20px;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card:nth-child(1):before{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card:nth-child(2):before{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card:nth-child(3):before{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-tag{<!-- [et_pb_line_break_holder] -->  display:inline-block;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:999px;<!-- [et_pb_line_break_holder] -->  padding:6px 10px;<!-- [et_pb_line_break_holder] -->  margin-bottom:14px;<!-- [et_pb_line_break_holder] -->  font-size:13px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 8px 0;<!-- [et_pb_line_break_holder] -->  font-size:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-checks{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(5,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-check{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-check strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:6px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-keyword-check span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:1000px){<!-- [et_pb_line_break_holder] -->  .circell-keyword-checks{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:800px){<!-- [et_pb_line_break_holder] -->  .circell-keyword-example{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-keyword-checks{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-keyword-example\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-card\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-keyword-tag\">B\u00fasqueda amplia<\/span><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">fisioterapia<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Es una b\u00fasqueda muy general. Puede responder a necesidades muy diferentes y necesita m\u00e1s contexto antes de decidir qu\u00e9 p\u00e1gina crear.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-card\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-keyword-tag\">Intenci\u00f3n informativa<\/span><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">ejercicios para el dolor lumbar<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      El usuario probablemente busca informaci\u00f3n pr\u00e1ctica para entender o aliviar un problema concreto.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-card\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-keyword-tag\">Intenci\u00f3n comercial<\/span><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:18px\">fisioterapeuta en vilafranca<\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      El usuario est\u00e1 mucho m\u00e1s cerca de comparar opciones y contactar con un profesional de la zona.<!-- [et_pb_line_break_holder] -->    <\/pee> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-keyword-checks\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-check\"><!-- [et_pb_line_break_holder] -->    <strong>Intenci\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->    <span>\u00bfQu\u00e9 quiere conseguir realmente el usuario con esta b\u00fasqueda?<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-check\"><!-- [et_pb_line_break_holder] -->    <strong>SERP<\/strong><!-- [et_pb_line_break_holder] -->    <span>\u00bfQu\u00e9 tipo de resultados est\u00e1 mostrando Google?<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-check\"><!-- [et_pb_line_break_holder] -->    <strong>Competencia<\/strong><!-- [et_pb_line_break_holder] -->    <span>\u00bfQu\u00e9 dificultad real hay para competir con los resultados actuales?<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-check\"><!-- [et_pb_line_break_holder] -->    <strong>Impacto de negocio<\/strong><!-- [et_pb_line_break_holder] -->    <span>\u00bfLa b\u00fasqueda est\u00e1 relacionada con un objetivo real de tu negocio?<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-keyword-check\"><!-- [et_pb_line_break_holder] -->    <strong>URL adecuada<\/strong><!-- [et_pb_line_break_holder] -->    <span>\u00bfQu\u00e9 p\u00e1gina deber\u00eda responder a esta necesidad?<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_5_font_size=\u00bb18px\u00bb hover_enabled=\u00bb0&#8243; header_5_letter_spacing_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Herramientas para hacer una buena investigaci\u00f3n de palabras clave y analizar la SERP de lo que los usuarios ya est\u00e1n buscando:<\/h4>\n<ul>\n<li>\n<h5>SE Ranking<\/h5>\n<\/li>\n<li>\n<h5>Ahrefs<\/h5>\n<\/li>\n<li>\n<h5>Ubersuggest<\/h5>\n<\/li>\n<li>\n<h5>Google Search Console (gratuita)<\/h5>\n<\/li>\n<li>\n<h5>Google Keyword Planner (gratuita)<\/h5>\n<\/li>\n<\/ul>\n<p>En Circell utilizamos SE Ranking para el keyword research y el seguimiento de posiciones, pero no es imprescindible empezar con una herramienta de pago. Puedes empezar con herramientas gratuitas como Google Search Console y Google Keyword Planner para detectar consultas, demanda y oportunidades.<\/p>\n<p>La herramienta solo te da datos. Despu\u00e9s tienes que interpretar la intenci\u00f3n de b\u00fasqueda, la SERP, la competencia y si esa keyword realmente tiene sentido para el negocio. Un buen keyword research no es una lista de palabras con volumen, sino una manera de entender qu\u00e9 busca el mercado y qu\u00e9 p\u00e1gina deber\u00eda responder a cada necesidad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Define la arquitectura SEO: \u00bfqu\u00e9 p\u00e1ginas necesita tu web?<\/h3>\n<p>Cuando ya conoces las b\u00fasquedas importantes, toca convertir esta demanda en una estructura web. El siguiente paso es decidir qu\u00e9 URL debe responder a cada necesidad.<\/p>\n<p>Aqu\u00ed es donde muchas webs se complican: crean varias p\u00e1ginas muy similares porque todas parecen relacionadas con la misma keyword o servicio. El problema no es hablar varias veces de un mismo tema, sino hacerlo sin diferenciar la intenci\u00f3n de cada p\u00e1gina.<\/p>\n<p>Un principio \u00fatil es:<br \/>Una intenci\u00f3n principal deber\u00eda tener una URL principal.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-architecture-compare{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-panel{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-head{<!-- [et_pb_line_break_holder] -->  padding:16px 20px;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  border-bottom:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] 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.circell-architecture-icon{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-panel.good .circell-architecture-icon{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-head strong{<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-list{<!-- [et_pb_line_break_holder] -->  padding:18px 20px 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-url{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:13px 14px;<!-- [et_pb_line_break_holder] -->  margin-bottom:10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-url:last-child{<!-- [et_pb_line_break_holder] -->  margin-bottom:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-url code{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  word-break:break-word;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-url span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-result{<!-- [et_pb_line_break_holder] -->  margin-top:14px;<!-- [et_pb_line_break_holder] -->  padding-top:14px;<!-- [et_pb_line_break_holder] -->  border-top:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-panel.bad .circell-architecture-result strong{<!-- [et_pb_line_break_holder] -->  color:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-architecture-panel.good .circell-architecture-result strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:800px){<!-- [et_pb_line_break_holder] -->  .circell-architecture-compare{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-architecture-compare\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-architecture-panel bad\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-architecture-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <strong>Mal planteado<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-architecture-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/fisioterapia\/<\/code><!-- [et_pb_line_break_holder] -->        <span>P\u00e1gina general sobre servicios de fisioterapia<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/centre-fisioterapia\/<\/code><!-- [et_pb_line_break_holder] -->        <span>P\u00e1gina general sobre servicios de fisioterapia<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/fisioterapeuta-vilafranca\/<\/code><!-- [et_pb_line_break_holder] -->        <span>P\u00e1gina general sobre servicios de fisioterapia en Vilafranca<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-result\"><!-- [et_pb_line_break_holder] -->        <strong>Problema:<\/strong><!-- [et_pb_line_break_holder] -->        varias URLs pueden acabar intentando responder a una intenci\u00f3n comercial muy similar.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-architecture-panel good\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-architecture-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <strong>Bien planteado<\/strong><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-architecture-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/fisioterapeuta-vilafranca\/<\/code><!-- [et_pb_line_break_holder] -->        <span>Intenci\u00f3n comercial local: encontrar y contactar con un fisioterapeuta en Vilafranca<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/fisioterapia-esportiva\/<\/code><!-- [et_pb_line_break_holder] -->        <span>Intenci\u00f3n comercial espec\u00edfica: informarse sobre fisioterapia deportiva<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-url\"><!-- [et_pb_line_break_holder] -->        <code>\/blog\/exercicis-dolor-lumbar\/<\/code><!-- [et_pb_line_break_holder] -->        <span>Intenci\u00f3n informativa: buscar ejercicios o informaci\u00f3n sobre el dolor lumbar<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-architecture-result\"><!-- [et_pb_line_break_holder] -->        <strong>Objetivo:<\/strong><!-- [et_pb_line_break_holder] -->        cada URL responde a una necesidad principal diferente.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Crea un contenido \u00fatil para las personas y optimiza el SEO on-page de cada p\u00e1gina<\/h3>\n<p>Una p\u00e1gina bien optimizada debe dejar claro de qu\u00e9 trata, responder a la intenci\u00f3n de b\u00fasqueda y facilitar tanto la lectura del usuario como la comprensi\u00f3n por parte de los buscadores.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Evita crear contenido duplicado innecesariamente<\/h4>\n<p>Una misma informaci\u00f3n puede acabar siendo accesible desde diferentes URLs. Esto no quiere decir autom\u00e1ticamente que haya una penalizaci\u00f3n, pero s\u00ed que puede generar confusi\u00f3n y hacer que los buscadores tengan que decidir qu\u00e9 versi\u00f3n deber\u00edan tratar como principal.<\/p>\n<p>Siempre que sea posible, intenta que cada contenido relevante tenga una URL principal clara.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Crea contenido \u00fatil para las personas<\/h4>\n<p>Cuando ya sabes qu\u00e9 necesidad debe cubrir una p\u00e1gina, toca crear el contenido.<\/p>\n<p>El contenido debe ser:<\/p>\n<ul>\n<li>Claro.<\/li>\n<li>F\u00e1cil de leer.<\/li>\n<li>Bien organizado.<\/li>\n<li>\u00datil.<\/li>\n<\/ul>\n<p>Utiliza una estructura clara para que Google tambi\u00e9n la entienda con facilidad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>\u00bfSe puede utilizar IA para crear contenido SEO?<\/h4>\n<p>S\u00ed. La inteligencia artificial te puede ayudar a:<\/p>\n<ul>\n<li>Investigar un tema.<\/li>\n<li>Organizar la informaci\u00f3n.<\/li>\n<li>Crear estructuras.<\/li>\n<li>Generar borradores.<\/li>\n<li>Detectar preguntas.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Pero esto no implica no tener que revisar el contenido y el resultado.<br \/>Una herramienta de IA no conoce la estrategia de tu negocio, qu\u00e9 p\u00e1ginas tienes publicadas, qu\u00e9 palabra clave trabaja cada URL, qu\u00e9 experiencias reales puedes aportar, qu\u00e9 afirmaciones puedes demostrar&#8230;<\/p>\n<p>Util\u00edzala (si quieres) para agilizar partes del proceso, pero nunca delegues completamente el criterio editorial y el criterio SEO.<\/p>\n<p><strong>La IA puede ayudarte a crear m\u00e1s r\u00e1pido. Lo que no puede sustituir es el criterio para decidir qu\u00e9 vale la pena crear, para qui\u00e9n y con qu\u00e9 objetivo SEO.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Ahora mucha gente decide utilizar la inteligencia artificial para crear una web, pero, \u00bfuna web hecha con IA tambi\u00e9n necesita SEO?<\/h4>\n<p>S\u00ed. Las herramientas de inteligencia artificial permiten crear cada vez m\u00e1s partes de una web, por no decir la web entera. Partes como:<\/p>\n<ul>\n<li>Estructura.<\/li>\n<li>Dise\u00f1o.<\/li>\n<li>C\u00f3digo.<\/li>\n<li>Textos.<\/li>\n<li>Im\u00e1genes.<\/li>\n<li>P\u00e1ginas completas.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Esto puede acelerar mucho el desarrollo y ahorrar costes, pero desde Circell, recomendamos que se haga con mucho cuidado, para evitar, por falta de conocimientos, que se acabe creando una web que ni siquiera indexa en Google.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h5>Una web creada con IA tambi\u00e9n necesita SEO<\/h5>\n<p>La IA puede generar cinco p\u00e1ginas de servicios, pero no sabe autom\u00e1ticamente si existe demanda para esas cinco p\u00e1ginas o si algunas responden a la misma intenci\u00f3n.<\/p>\n<p>Tambi\u00e9n puede generar contenido perfectamente legible que no responde a ninguna b\u00fasqueda relevante para el negocio.<\/p>\n<p>Nosotros recomendamos utilizar la IA para cosas como (\u00a1siempre con revisi\u00f3n humana!):<\/p>\n<ul>\n<li>Preparar estructuras.<\/li>\n<li>Proponer t\u00edtulos o descripciones meta.<\/li>\n<li>Crear FAQs.<\/li>\n<li>Analizar informaci\u00f3n.<\/li>\n<li>Automatizar tareas repetitivas.<\/li>\n<\/ul>\n<p><strong>La IA puede acelerar la ejecuci\u00f3n. No sustituye el criterio SEO.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Aseg\u00farate de que Google pueda encontrar tu web, la indexaci\u00f3n es muy importante<\/h3>\n<p>Antes de pensar en posicionar, comprueba que Google pueda descubrir las p\u00e1ginas importantes. Search Console y el sitemap te ayudan a verificarlo, pero no sustituyen una arquitectura clara ni un buen enlazado interno.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-discovery-card{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-item{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:34px 1fr;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->  padding:14px 0;<!-- [et_pb_line_break_holder] -->  border-bottom:1px solid rgba(41,51,46,.09);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-item:last-child{<!-- [et_pb_line_break_holder] -->  border-bottom:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-number{<!-- [et_pb_line_break_holder] -->  width:32px;<!-- [et_pb_line_break_holder] -->  height:32px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-item p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-code{<!-- [et_pb_line_break_holder] -->  display:inline-block;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:8px;<!-- [et_pb_line_break_holder] -->  padding:5px 8px;<!-- [et_pb_line_break_holder] -->  margin-top:6px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-discovery-note strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-discovery-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-discovery-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-discovery-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-discovery-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-discovery-number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Comprueba si Google conoce la web<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Puedes hacer una primera comprobaci\u00f3n buscando tu dominio con el operador:<!-- [et_pb_line_break_holder] -->        <\/pee><!-- [et_pb_line_break_holder] -->        <span class=\"circell-discovery-code\">site:tudominio.com<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-discovery-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-discovery-number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Utiliza Google Search Console<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Te permite revisar URLs concretas, ver si Google las conoce y detectar posibles problemas relacionados con la indexaci\u00f3n.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-discovery-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-discovery-number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Dispon de un sitemap<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          El sitemap ayuda a los buscadores a descubrir las URLs que consideras importantes.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-discovery-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-discovery-number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Revisa la arquitectura y los enlaces<\/strong><!-- [et_pb_line_break_holder] -->        <pee><!-- [et_pb_line_break_holder] -->          Una p\u00e1gina bien integrada dentro de la web es m\u00e1s f\u00e1cil de descubrir que una URL aislada.<!-- [et_pb_line_break_holder] -->        <\/pee> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-discovery-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Importante:<\/strong> tener un sitemap no sustituye una arquitectura clara ni un buen enlazado interno.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Comprueba que Google pueda rastrear e indexar las p\u00e1ginas importantes<\/h4>\n<p>Que Google encuentre una URL no quiere decir necesariamente que la pueda rastrear e indexar correctamente. Hay que revisar que no haya bloqueos, directivas o errores t\u00e9cnicos que impidan que la p\u00e1gina se procese como esperas.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-index-card{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-item{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-item span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-warning{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(28,107,200,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(28,107,200,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-warning p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-index-warning strong{<!-- [et_pb_line_break_holder] -->  color:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-index-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-index-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-index-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-index-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-index-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>Noindex<\/strong><!-- [et_pb_line_break_holder] -->        <span>Comprueba que las p\u00e1ginas importantes no est\u00e9n excluidas de la indexaci\u00f3n.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>robots.txt<\/strong><!-- [et_pb_line_break_holder] -->        <span>Revisa que no est\u00e9s bloqueando recursos o URLs necesarias.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>Canonical<\/strong><!-- [et_pb_line_break_holder] -->        <span>Aseg\u00farate de que la URL principal est\u00e9 bien definida cuando existan versiones similares.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>Redirecciones<\/strong><!-- [et_pb_line_break_holder] -->        <span>Evita cadenas innecesarias o redirecciones que env\u00eden a Google a una URL incorrecta.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>Errores 404<\/strong><!-- [et_pb_line_break_holder] -->        <span>Revisa si hay URLs importantes que ya no existen o enlaces rotos.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-index-item\"><!-- [et_pb_line_break_holder] -->        <strong>Renderizado<\/strong><!-- [et_pb_line_break_holder] -->        <span>Comprueba que Google pueda interpretar correctamente el contenido y los recursos de la p\u00e1gina.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-index-warning\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Search Console te puede ayudar a validarlo.<\/strong><!-- [et_pb_line_break_holder] -->        La herramienta de inspecci\u00f3n de URLs permite revisar c\u00f3mo Google ve una p\u00e1gina concreta y detectar posibles problemas.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Trabaja el enlazado interno<\/h3>\n<p>Los enlaces internos ayudan a los usuarios y a los buscadores a descubrir p\u00e1ginas relacionadas y entender mejor c\u00f3mo se organiza el contenido de tu web.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-internal-links{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-item{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:34px 1fr;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->  padding:14px 0;<!-- [et_pb_line_break_holder] -->  border-bottom:1px solid rgba(41,51,46,.09);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-item:last-child{<!-- [et_pb_line_break_holder] -->  border-bottom:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-icon{<!-- [et_pb_line_break_holder] -->  width:32px;<!-- [et_pb_line_break_holder] -->  height:32px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-links-item p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-example{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-example-box{<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-example-box strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:6px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-example-box.good{<!-- [et_pb_line_break_holder] -->  border-left:4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-example-box.bad{<!-- [et_pb_line_break_holder] -->  border-left:4px solid #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(14,151,83,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-internal-note strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-internal-example{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-internal-links\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-internal-links-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-internal-links-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-internal-links-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-internal-links-icon\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Ayuda a descubrir p\u00e1ginas<\/strong><!-- [et_pb_line_break_holder] -->        <pee>Los enlaces internos facilitan que usuarios y buscadores lleguen a otros contenidos relacionados.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-internal-links-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-internal-links-icon\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Da contexto<\/strong><!-- [et_pb_line_break_holder] -->        <pee>Relacionar contenidos ayuda a entender mejor c\u00f3mo se organizan los temas dentro de la web.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-internal-links-item\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-internal-links-icon\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div><!-- [et_pb_line_break_holder] -->        <strong>Facilita la navegaci\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->        <pee>El usuario puede seguir profundizando sin tener que volver a buscar la informaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-internal-example\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-internal-example-box good\"><!-- [et_pb_line_break_holder] -->        <strong>Mejor anchor<\/strong><!-- [et_pb_line_break_holder] -->        <span>consulta nuestra gu\u00eda de SEO local<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-internal-example-box bad\"><!-- [et_pb_line_break_holder] -->        <strong>Menos descriptivo<\/strong><!-- [et_pb_line_break_holder] -->        <span>haz clic aqu\u00ed<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-internal-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>No enlaces por sistema.<\/strong><!-- [et_pb_line_break_holder] -->        A\u00f1ade un enlace cuando realmente ayude a entender o continuar el contenido.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Utiliza enlaces externos cuando aporten valor<\/h3>\n<p>Enlazar una fuente externa fiable no perjudica el SEO por s\u00ed mismo. Puede ayudar al usuario a ampliar informaci\u00f3n, verificar una afirmaci\u00f3n o acceder a la fuente original.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-external-links{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-links-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-links-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-links-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-link-item{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-link-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-link-item span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-example{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(28,107,200,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(28,107,200,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-example strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:6px;<!-- [et_pb_line_break_holder] -->  color:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-example p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-note{<!-- [et_pb_line_break_holder] -->  margin-top:14px;<!-- [et_pb_line_break_holder] -->  padding-top:14px;<!-- [et_pb_line_break_holder] -->  border-top:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-external-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-external-links-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-external-links\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-external-links-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-external-links-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-external-links-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-external-link-item\"><!-- [et_pb_line_break_holder] -->        <strong>Documentaci\u00f3n oficial<\/strong><!-- [et_pb_line_break_holder] -->        <span>Para explicar c\u00f3mo funciona una herramienta, plataforma o sistema.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-external-link-item\"><!-- [et_pb_line_break_holder] -->        <strong>Estudios y datos<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cuando necesitas justificar una afirmaci\u00f3n con una fuente original.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-external-link-item\"><!-- [et_pb_line_break_holder] -->        <strong>Organismos p\u00fablicos<\/strong><!-- [et_pb_line_break_holder] -->        <span>Para informaci\u00f3n normativa, estad\u00edstica o institucional.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-external-link-item\"><!-- [et_pb_line_break_holder] -->        <strong>Recursos \u00fatiles<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cuando otra p\u00e1gina permite ampliar o completar la informaci\u00f3n.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-external-example\"><!-- [et_pb_line_break_holder] -->      <strong>Ejemplo<\/strong><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        Si explicas rastreo o indexaci\u00f3n, puedes enlazar directamente la documentaci\u00f3n oficial de Google para que el usuario pueda consultar la fuente original.<!-- [et_pb_line_break_holder] -->      <\/pee> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-external-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>La clave no es si el enlace es externo.<\/strong><!-- [et_pb_line_break_holder] -->        La clave es si la fuente es relevante, fiable y \u00fatil para el lector.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Metadatos: optimiza los t\u00edtulos y las descripciones<\/h3>\n<p>El title y la meta description ayudan al usuario a entender qu\u00e9 encontrar\u00e1 en la p\u00e1gina antes de entrar. Deben ser claros, espec\u00edficos y coherentes con el contenido real de la URL.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-serp-preview{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-preview-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-preview-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-browser{<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:18px;<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-source{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  margin-bottom:10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-favicon{<!-- [et_pb_line_break_holder] -->  width:28px;<!-- [et_pb_line_break_holder] -->  height:28px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-size:12px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-domain{<!-- [et_pb_line_break_holder] -->  font-size:14px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-url{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  font-size:12px;<!-- [et_pb_line_break_holder] -->  opacity:.65;<!-- [et_pb_line_break_holder] -->  margin-top:2px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-title{<!-- [et_pb_line_break_holder] -->  font-size:20px;<!-- [et_pb_line_break_holder] -->  line-height:1.3;<!-- [et_pb_line_break_holder] -->  margin:0 0 8px 0;<!-- [et_pb_line_break_holder] -->  color:#1C6BC8;<!-- [et_pb_line_break_holder] -->  font-weight:500;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-description{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-labels{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-label{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-label strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(14,151,83,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-serp-note strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-serp-labels{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-serp-preview\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-serp-preview-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-serp-preview-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-serp-browser\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-serp-source\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-serp-favicon\">C<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-serp-domain\">Circell<\/div>\n<p><!-- [et_pb_line_break_holder] -->          <span class=\"circell-serp-url\">circellll.com \u203a blog \u203a como-hacer-seo<\/span><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-serp-title\"><!-- [et_pb_line_break_holder] -->         C\u00f3mo hacer SEO paso a paso: gu\u00eda para principiantes<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee class=\"circell-serp-description\"><!-- [et_pb_line_break_holder] -->         Aprende c\u00f3mo hacer SEO desde cero: keyword research, arquitectura, contenido, indexaci\u00f3n, enlazado y medici\u00f3n.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-serp-labels\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-serp-label\"><!-- [et_pb_line_break_holder] -->        <strong>Title<\/strong><!-- [et_pb_line_break_holder] -->        <span>Es el texto principal del resultado y debe describir bien la p\u00e1gina.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-serp-label\"><!-- [et_pb_line_break_holder] -->        <strong>Meta description<\/strong><!-- [et_pb_line_break_holder] -->        <span>Resume el contenido y ayuda al usuario a entender qu\u00e9 encontrar\u00e1.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-serp-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Google puede reescribir estos fragmentos.<\/strong><!-- [et_pb_line_break_holder] -->        El objetivo es dar una se\u00f1al clara y \u00fatil, no controlar exactamente cada palabra que se mostrar\u00e1.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Optimiza tambi\u00e9n las im\u00e1genes y los recursos<\/h3>\n<p>Las im\u00e1genes tambi\u00e9n forman parte del SEO. Deben aportar contexto, cargar de manera eficiente y ayudar tanto al usuario como a los buscadores a entender mejor la p\u00e1gina.<\/p>\n<p>Uno de los problemas que nos encontramos muy a menudo en las webs de nuestros clientes es una mala optimizaci\u00f3n de im\u00e1genes, y esto provoca cargas excesivas que hace que los usuarios se marchen.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-image-seo{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-preview{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  margin-bottom:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-placeholder{<!-- [et_pb_line_break_holder] -->  height:150px;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  border:1px dashed rgba(41,51,46,.20);<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  padding:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-item{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(28,107,200,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(28,107,200,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-image-seo-note strong{<!-- [et_pb_line_break_holder] -->  color:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-image-seo-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-image-seo\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-image-seo-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-image-seo-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-image-seo-preview\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-image-seo-placeholder\"><!-- [et_pb_line_break_holder] -->         Imagen relacionada con el contenido de la p\u00e1gina<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-image-seo-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-image-seo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Contexto<\/strong><!-- [et_pb_line_break_holder] -->        <span>Utiliza im\u00e1genes que ayuden a entender el contenido.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-image-seo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Peso<\/strong><!-- [et_pb_line_break_holder] -->        <span>Reduce el tama\u00f1o del archivo sin perder calidad innecesariamente.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-image-seo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Dimensiones<\/strong><!-- [et_pb_line_break_holder] -->        <span>Sirve la imagen con un tama\u00f1o adecuado al espacio donde se mostrar\u00e1.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-image-seo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Texto alternativo<\/strong><!-- [et_pb_line_break_holder] -->        <span>Describe la imagen cuando sea \u00fatil para entender su significado.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-image-seo-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>No hagas keyword stuffing en el texto alt.<\/strong><!-- [et_pb_line_break_holder] -->        Describe la imagen de manera natural y solo cuando aporte informaci\u00f3n \u00fatil.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Da a conocer tu contenido<\/h3>\n<p>Publicar no es el final del proceso. Promocionar un contenido en canales relevantes puede ayudar a que m\u00e1s personas lo descubran, lo compartan o lo enlacen cuando realmente aporta valor.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-content-promo{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(4,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-item{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:6px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-item span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-flow{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 40px 1fr 40px 1fr;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-step{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-step strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-arrow{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(14,151,83,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-content-promo-note strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:900px){<!-- [et_pb_line_break_holder] -->  .circell-content-promo-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-content-promo-flow{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-content-promo-arrow{<!-- [et_pb_line_break_holder] -->    transform:rotate(90deg);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-content-promo-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-content-promo\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-content-promo-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-content-promo-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-content-promo-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Redes sociales<\/strong><!-- [et_pb_line_break_holder] -->        <span>Comparte el contenido con audiencias que realmente puedan estar interesadas.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Newsletter<\/strong><!-- [et_pb_line_break_holder] -->        <span>Haz llegar contenidos \u00fatiles a personas que ya conocen tu negocio.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Colaboraciones<\/strong><!-- [et_pb_line_break_holder] -->        <span>Participa en contenidos, proyectos o recursos con otros actores de tu sector.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Medios y comunidades<\/strong><!-- [et_pb_line_break_holder] -->        <span>Da visibilidad al contenido all\u00ed donde tenga sentido y pueda aportar valor.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Asociaciones<\/strong><!-- [et_pb_line_break_holder] -->        <span>Puede ser \u00fatil aparecer en entidades o recursos realmente relacionados con tu actividad.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Directorios relevantes<\/strong><!-- [et_pb_line_break_holder] -->        <span>Prioriza directorios \u00fatiles y contextuales, no listados creados solo para conseguir enlaces.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Otras webs del sector<\/strong><!-- [et_pb_line_break_holder] -->        <span>Un contenido \u00fatil puede acabar siendo citado o enlazado por otros profesionales o publicaciones.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-item\"><!-- [et_pb_line_break_holder] -->        <strong>Recursos propios<\/strong><!-- [et_pb_line_break_holder] -->        <span>Gu\u00edas, estudios, datos o herramientas \u00fatiles tienen m\u00e1s opciones de ser compartidas y citadas.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-content-promo-flow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-step\"><!-- [et_pb_line_break_holder] -->        <strong>1. Crea<\/strong><!-- [et_pb_line_break_holder] -->        <span>Publica una respuesta realmente \u00fatil.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-step\"><!-- [et_pb_line_break_holder] -->        <strong>2. Dala a conocer<\/strong><!-- [et_pb_line_break_holder] -->        <span>Utiliza canales donde haya una audiencia relevante.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-content-promo-step\"><!-- [et_pb_line_break_holder] -->        <strong>3. Gana visibilidad<\/strong><!-- [et_pb_line_break_holder] -->        <span>Puede generar menciones, comparticiones y enlaces naturales.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-content-promo-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>No busques enlaces a cualquier precio.<\/strong><!-- [et_pb_line_break_holder] -->        La promoci\u00f3n tiene m\u00e1s sentido cuando genera visibilidad real y los enlaces aparecen porque el contenido merece ser citado.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Mide si el SEO est\u00e1 funcionando<\/h3>\n<p>Publicar es solo el principio. Para saber si el SEO funciona, tienes que revisar c\u00f3mo evoluciona la visibilidad, qu\u00e9 b\u00fasquedas generan clics y si este tr\u00e1fico contribuye a los objetivos reales de la web, que deben ser los objetivos de lo que necesita tu negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-measure{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-metrics{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(6,1fr);<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  margin-bottom:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-metric{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px 10px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-metric strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-flow{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(6,1fr);<!-- [et_pb_line_break_holder] -->  gap:8px;<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  margin-top:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-flow:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  top:18px;<!-- [et_pb_line_break_holder] -->  left:7%;<!-- [et_pb_line_break_holder] -->  right:7%;<!-- [et_pb_line_break_holder] -->  height:2px;<!-- [et_pb_line_break_holder] -->  background:rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  z-index:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-step{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  min-width:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-dot{<!-- [et_pb_line_break_holder] -->  width:36px;<!-- [et_pb_line_break_holder] -->  height:36px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  margin:0 auto 10px;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border:2px solid #ffffff;<!-- [et_pb_line_break_holder] -->  box-shadow:0 0 0 1px rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  font-size:13px;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(1) .circell-seo-measure-dot,<!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(4) .circell-seo-measure-dot{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(2) .circell-seo-measure-dot,<!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(5) .circell-seo-measure-dot{<!-- [et_pb_line_break_holder] -->  background:#1C6BC8;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(3) .circell-seo-measure-dot,<!-- [et_pb_line_break_holder] -->.circell-seo-measure-step:nth-child(6) .circell-seo-measure-dot{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-label{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  font-size:13px;<!-- [et_pb_line_break_holder] -->  line-height:1.35;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-tools{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->  margin-top:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-tool{<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-tool strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(28,107,200,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(28,107,200,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-measure-note strong{<!-- [et_pb_line_break_holder] -->  color:#1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:1000px){<!-- [et_pb_line_break_holder] -->  .circell-seo-measure-metrics{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-measure-flow{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->    row-gap:22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-measure-flow:before{<!-- [et_pb_line_break_holder] -->    display:none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:700px){<!-- [et_pb_line_break_holder] -->  .circell-seo-measure-tools{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-seo-measure-metrics{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-measure-flow{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->    gap:0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-measure-step{<!-- [et_pb_line_break_holder] -->    display:grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns:42px 1fr;<!-- [et_pb_line_break_holder] -->    gap:12px;<!-- [et_pb_line_break_holder] -->    align-items:center;<!-- [et_pb_line_break_holder] -->    text-align:left;<!-- [et_pb_line_break_holder] -->    min-height:58px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-measure-dot{<!-- [et_pb_line_break_holder] -->    margin:0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-measure\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-measure-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-measure-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-measure-metrics\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>Impresiones<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cu\u00e1ntas veces apareces.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>Clics<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cu\u00e1ntas visitas llegan.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>CTR<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cu\u00e1ntos usuarios hacen clic.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>Posici\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->        <span>C\u00f3mo evoluciona la visibilidad.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>Consultas<\/strong><!-- [et_pb_line_break_holder] -->        <span>Por qu\u00e9 b\u00fasquedas apareces.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-metric\"><!-- [et_pb_line_break_holder] -->        <strong>P\u00e1ginas<\/strong><!-- [et_pb_line_break_holder] -->        <span>Qu\u00e9 URLs generan tr\u00e1fico.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-measure-flow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">1<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">Google descubre la URL<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">2<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">La indexa<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">3<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">Empieza a mostrarla<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">4<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">Genera impresiones<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">5<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">Recibe clics<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-step\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-measure-dot\">6<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"circell-seo-measure-label\">Genera acciones<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-measure-tools\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-tool\"><!-- [et_pb_line_break_holder] -->        <strong>Google Search Console<\/strong><!-- [et_pb_line_break_holder] -->        <span>Para analizar visibilidad org\u00e1nica, consultas y URLs.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-tool\"><!-- [et_pb_line_break_holder] -->        <strong>Google Analytics<\/strong><!-- [et_pb_line_break_holder] -->        <span>Para entender qu\u00e9 hacen los usuarios una vez entran en la web.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-measure-tool\"><!-- [et_pb_line_break_holder] -->        <strong>Herramienta SEO<\/strong><!-- [et_pb_line_break_holder] -->        <span>Para complementar los datos con seguimiento de keywords y competidores.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-measure-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>No mires solo las posiciones.<\/strong><!-- [et_pb_line_break_holder] -->        El objetivo es conseguir visibilidad y tr\u00e1fico que tengan relaci\u00f3n con los objetivos reales de la web.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>\u00bfCu\u00e1nto se tarda en ver resultados haciendo SEO?<\/h4>\n<p>No hay un plazo \u00fanico para ver resultados SEO. Algunos cambios pueden notarse pronto y otros necesitan semanas o meses, seg\u00fan la competencia, el estado de la web, el contenido y otros factores.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-time{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-message{<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  margin-bottom:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-message strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:6px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-item{<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.10);<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-item strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:5px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-process{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 36px 1fr 36px 1fr;<!-- [et_pb_line_break_holder] -->  gap:8px;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-step{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:14px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-step strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-arrow{<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->  font-size:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(14,151,83,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time-note strong{<!-- [et_pb_line_break_holder] -->  color:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:700px){<!-- [et_pb_line_break_holder] -->  .circell-seo-time-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-time-process{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-time-arrow{<!-- [et_pb_line_break_holder] -->    transform:rotate(90deg);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-time\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-time-message\"><!-- [et_pb_line_break_holder] -->      <strong>No existe una fecha exacta.<\/strong><!-- [et_pb_line_break_holder] -->      <span>El SEO depende de muchos factores y no todos los cambios tienen el mismo impacto.<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-time-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Competencia<\/strong><!-- [et_pb_line_break_holder] -->        <span>Cuanto m\u00e1s competida es una b\u00fasqueda, m\u00e1s dif\u00edcil puede ser ganar visibilidad.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Estado de la web<\/strong><!-- [et_pb_line_break_holder] -->        <span>Una web con problemas t\u00e9cnicos o de arquitectura puede necesitar m\u00e1s trabajo previo.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Contenido<\/strong><!-- [et_pb_line_break_holder] -->        <span>La calidad y el encaje con la intenci\u00f3n de b\u00fasqueda pueden condicionar los resultados.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Rastreo e indexaci\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->        <span>Google necesita descubrir, procesar y valorar los cambios que haces.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Autoridad<\/strong><!-- [et_pb_line_break_holder] -->        <span>La trayectoria y las se\u00f1ales externas tambi\u00e9n pueden influir.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-item\"><!-- [et_pb_line_break_holder] -->        <strong>Mercado y recursos<\/strong><!-- [et_pb_line_break_holder] -->        <span>El sector, la demanda y la capacidad de ejecuci\u00f3n afectan el ritmo de crecimiento.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-time-process\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-step\"><!-- [et_pb_line_break_holder] -->        <strong>1. Cambia<\/strong><!-- [et_pb_line_break_holder] -->        <span>Implementa mejoras con una hip\u00f3tesis clara.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-step\"><!-- [et_pb_line_break_holder] -->        <strong>2. Mide<\/strong><!-- [et_pb_line_break_holder] -->        <span>Da tiempo para que aparezcan datos reales.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-time-step\"><!-- [et_pb_line_break_holder] -->        <strong>3. Itera<\/strong><!-- [et_pb_line_break_holder] -->        <span>Decide qu\u00e9 mantener, mejorar o replantear.<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-time-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Desconf\u00eda de plazos garantizados.<\/strong><!-- [et_pb_line_break_holder] -->        Nadie puede asegurar una primera posici\u00f3n en una fecha exacta.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h4>Errores habituales cuando empiezas a hacer SEO<\/h4>\n<p>Muchos errores SEO no vienen de no hacer suficientes cosas, sino de trabajar sin orden o sin contexto. Prioriza la intenci\u00f3n de b\u00fasqueda, la arquitectura, el contenido \u00fatil y la medici\u00f3n antes de obsesionarte con peque\u00f1as optimizaciones.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-errors{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-list{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  gap:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-error{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:34px 1fr;<!-- [et_pb_line_break_holder] -->  gap:12px;<!-- [et_pb_line_break_holder] -->  padding:14px 0;<!-- [et_pb_line_break_holder] -->  border-bottom:1px solid rgba(41,51,46,.09);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-error:last-child{<!-- [et_pb_line_break_holder] -->  border-bottom:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-error-icon{<!-- [et_pb_line_break_holder] -->  width:32px;<!-- [et_pb_line_break_holder] -->  height:32px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  background:rgba(214,63,113,.10);<!-- [et_pb_line_break_holder] -->  color:#D63F71;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-error strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-bottom:4px;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-error p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors-note strong{<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-errors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Elegir keywords solo por el volumen<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Una b\u00fasqueda con muchas b\u00fasquedas no tiene por qu\u00e9 ser relevante para tu negocio.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Crear varias p\u00e1ginas para la misma intenci\u00f3n<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Puedes acabar generando URLs demasiado similares y dificultar que cada p\u00e1gina tenga una funci\u00f3n clara.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Escribir para el plugin<\/strong><!-- [et_pb_line_break_holder] -->          <pee>No empeores el texto solo para conseguir una puntuaci\u00f3n SEO m\u00e1s alta.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Crear contenido porque la IA lo permite<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Que puedas publicar muy r\u00e1pido no significa que necesites m\u00e1s contenido.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Publicar p\u00e1ginas aisladas<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Integra las URLs dentro de la arquitectura y enlaza cuando tenga sentido.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Bloquear contenido importante<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Revisa indexaci\u00f3n, robots y configuraciones t\u00e9cnicas antes de buscar problemas m\u00e1s complejos.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>Obsesionarse con peque\u00f1os detalles<\/strong><!-- [et_pb_line_break_holder] -->          <pee>No todas las optimizaciones tienen el mismo impacto. Prioriza los problemas importantes.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-error-icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div><!-- [et_pb_line_break_holder] -->          <strong>No medir resultados<\/strong><!-- [et_pb_line_break_holder] -->          <pee>Sin datos es dif\u00edcil saber qu\u00e9 funciona y qu\u00e9 deber\u00edas cambiar.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>La priorizaci\u00f3n es parte del SEO.<\/strong><!-- [et_pb_line_break_holder] -->        Hacer m\u00e1s cosas no siempre significa obtener mejores resultados.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Entonces, \u00bfpuedes hacer SEO t\u00fa mismo?<\/h2>\n<p>S\u00ed, evidentemente, puedes empezar a hacer SEO t\u00fa mismo si la web no es muy compleja y tienes tiempo para aprender los fundamentos. El reto suele aparecer cuando crecen las URLs, la competencia o los problemas t\u00e9cnicos y hay que saber qu\u00e9 priorizar.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]El SEO conlleva tiempo, dedicaci\u00f3n y constancia. Y normalmente necesitas herramientas externas de pago para acabar de hacer el trabajo mucho m\u00e1s profesional. Si t\u00fa quieres dedicarte \u00fanicamente a tu negocio (que ya es suficiente trabajo), el SEO lo puedes delegar, y nosotros estamos aqu\u00ed para eso.<\/p>\n<p>Si quieres saber m\u00e1s sobre nuestro servicio de SEO, nuestra <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">agencia SEO en Barcelona<\/a> est\u00e1 justamente para ayudarte.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-yourself{<!-- [et_pb_line_break_holder] -->  background:#ffffff;<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(41,51,46,.12);<!-- [et_pb_line_break_holder] -->  border-radius:18px;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-top{<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-content{<!-- [et_pb_line_break_holder] -->  padding:22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:1fr 1fr;<!-- [et_pb_line_break_holder] -->  gap:16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block{<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  padding:18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block.can{<!-- [et_pb_line_break_holder] -->  background:rgba(14,151,83,.07);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(14,151,83,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block.complex{<!-- [et_pb_line_break_holder] -->  background:rgba(214,63,113,.06);<!-- [et_pb_line_break_holder] -->  border:1px solid rgba(214,63,113,.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block h3{<!-- [et_pb_line_break_holder] -->  margin:0 0 14px 0;<!-- [et_pb_line_break_holder] -->  font-size:19px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-list{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-item{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:28px 1fr;<!-- [et_pb_line_break_holder] -->  gap:10px;<!-- [et_pb_line_break_holder] -->  align-items:start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-icon{<!-- [et_pb_line_break_holder] -->  width:26px;<!-- [et_pb_line_break_holder] -->  height:26px;<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  font-size:13px;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block.can .circell-seo-yourself-icon{<!-- [et_pb_line_break_holder] -->  background:#0E9753;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-block.complex .circell-seo-yourself-icon{<!-- [et_pb_line_break_holder] -->  background:#D63F71;<!-- [et_pb_line_break_holder] -->  color:#ffffff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-item span{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  padding-top:2px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-process{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(6,1fr);<!-- [et_pb_line_break_holder] -->  gap:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-step{<!-- [et_pb_line_break_holder] -->  background:#F2F1ED;<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->  padding:12px 8px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  font-weight:600;<!-- [et_pb_line_break_holder] -->  color:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-note{<!-- [et_pb_line_break_holder] -->  margin-top:18px;<!-- [et_pb_line_break_holder] -->  padding:16px;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->  background:#29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-note p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-yourself-note strong{<!-- [et_pb_line_break_holder] -->  color:#F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:850px){<!-- [et_pb_line_break_holder] -->  .circell-seo-yourself-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-yourself-process{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(3,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:600px){<!-- [et_pb_line_break_holder] -->  .circell-seo-yourself-process{<!-- [et_pb_line_break_holder] -->    grid-template-columns:repeat(2,1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-yourself\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-yourself-top\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-yourself-content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-yourself-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-block can\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Puedes empezar por tu cuenta<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-yourself-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Keyword research<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Arquitectura b\u00e1sica<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Creaci\u00f3n de contenido<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Titles y metas<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Enlazado interno<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">\u2713<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Google Search Console<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-block complex\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Cuando se puede complicar<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-seo-yourself-list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Cientos o miles de URLs<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Ecommerce<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Migraciones<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>JavaScript complejo<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Problemas de indexaci\u00f3n<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>SEO internacional o multidioma<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->          <\/p>\n<div class=\"circell-seo-yourself-item\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<div class=\"circell-seo-yourself-icon\">!<\/div>\n<p><!-- [et_pb_line_break_holder] -->            <span>Mercados muy competitivos<\/span><!-- [et_pb_line_break_holder] -->          <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-yourself-process\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Investigar<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Organizar<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Crear<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Rastrear<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Medir<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-seo-yourself-step\">Mejorar<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-yourself-note\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Cuando el proyecto se complica, el valor no es solo ejecutar tareas.<\/strong><!-- [et_pb_line_break_holder] -->        Tambi\u00e9n es saber qu\u00e9 merece prioridad, qu\u00e9 puede esperar y qu\u00e9 es mejor no tocar.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Preguntas frecuentes sobre la gu\u00eda SEO para principiantes<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bbC\u00f3mo empezar a hacer SEO desde cero?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]<\/p>\n<p>Empieza entendiendo qu\u00e9 ofrece tu negocio y qu\u00e9 buscan tus potenciales clientes. Despu\u00e9s investiga esta demanda, analiza la intenci\u00f3n de b\u00fasqueda, decide qu\u00e9 p\u00e1ginas necesita la web y crea contenido \u00fatil para cada necesidad. Finalmente, comprueba que Google pueda encontrar e indexar las URLs importantes y mide los resultados. Para hacer estas b\u00fasquedas, nosotros recomendamos dos herramientas de manera conjunta: <a href=\"https:\/\/answerthepublic.com\/es\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a> y <a href=\"https:\/\/seranking.com\/es\/\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a>.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfSe puede hacer SEO gratis?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed, hay herramientas como Google Search Console y Google Keyword Planner que te permiten analizar consultas, demanda y visibilidad. Aun as\u00ed, las herramientas profesionales permiten ampliar mucha m\u00e1s informaci\u00f3n sobre los datos y ahorran mucho tiempo.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfNecesito Rank Math para hacer SEO en WordPress?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No. Rank Math facilita muchas configuraciones dentro de WordPress, pero no es obligatorio. Tampoco sustituye decisiones como el keyword research, la arquitectura, la intenci\u00f3n de b\u00fasqueda o la creaci\u00f3n de contenido \u00fatil.<\/p>\n<p>Los plugins de SEO facilitan el trabajo, pero este trabajo se puede hacer con c\u00f3digo puro, sin necesidad de utilizarlos, pero tienes que tener conocimientos de programaci\u00f3n.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfUna web creada con IA necesita SEO?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed. Crear una web con IA puede acelerar el dise\u00f1o, el c\u00f3digo o el contenido, pero a\u00fan necesitas decidir qu\u00e9 demanda quieres captar, qu\u00e9 funci\u00f3n tiene cada URL y comprobar que los buscadores puedan encontrar, interpretar e indexar correctamente las p\u00e1ginas importantes.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfPuedo hacer SEO sin saber programar?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed. Muchas tareas SEO se pueden hacer sin programar, como el keyword research, la arquitectura, el contenido, los titles y metas, el enlazado interno o el an\u00e1lisis con Search Console. Los conocimientos t\u00e9cnicos son m\u00e1s importantes cuando aparecen problemas de servidor, JavaScript, migraciones, renderizado o indexaci\u00f3n compleja.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una gu\u00eda que puedes utilizarC\u00f3mo hacer SEO paso a paso: gu\u00eda SEO para principiantesHacer SEO no consiste en repetir una palabra clave, instalar un plugin o publicar art\u00edculos esperando a que Google los posicione. El SEO comienza bastante antes. Primero necesitas entender qu\u00e9 busca tu mercado. Despu\u00e9s, decidir qu\u00e9 p\u00e1ginas necesita tu web para dar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-6190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6190"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6190\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6190\/revisions\/6192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6188"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}