{"id":6388,"date":"2026-04-14T16:01:49","date_gmt":"2026-04-14T14:01:49","guid":{"rendered":"https:\/\/circellll.com\/blog\/errores-seo\/"},"modified":"2026-09-10T15:26:05","modified_gmt":"2026-09-10T13:26:05","slug":"errores-seo","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/errores-seo\/","title":{"rendered":"Errores SEO m\u00e1s comunes: c\u00f3mo detectarlos y solucionarlos"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Errores SEO m\u00e1s comunes<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h1>12 Errores SEO m\u00e1s comunes: c\u00f3mo detectarlos y solucionarlos<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]Hacer SEO no consiste s\u00f3lo en poner palabras clave dentro de una p\u00e1gina. Una web puede tener buen contenido y, sin embargo, no posicionar si existen problemas t\u00e9cnicos, de indexaci\u00f3n, de estructura o de intenci\u00f3n de b\u00fasqueda.<br \/>Algunos errores SEO pueden impedir directamente que una p\u00e1gina aparezca en Google. Otros no son tan graves, pero pueden dificultar que el buscador entienda correctamente el contenido o que una URL sea competitiva.<br \/>En esta gu\u00eda repasamos algunos de los errores SEO m\u00e1s comunes, qu\u00e9 pueden provocar y qu\u00e9 deber\u00edas revisar para corregirlos.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Conceptos b\u00e1sicos<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfQu\u00e9 es un error SEO?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]Un error SEO es un problema que dificulta que Google rastree, indexe, entienda o valore correctamente una p\u00e1gina. No todos tienen el mismo impacto: un noindex accidental puede ser mucho m\u00e1s grave que una meta description mejorable.<br \/>Por eso, antes de corregir cualquier cosa, es importante entender qu\u00e9 problema tienes y hasta qu\u00e9 punto est\u00e1 afectando a la web.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Hay gente que nos comenta que cree que recibe visitas de la web, y muchas veces se asombran cuando les decimos que no tienen visitas provenientes de la web.<\/p>\n<p>Hay una manera muy f\u00e1cil de saber simplemente si las p\u00e1ginas de la web est\u00e1n en Google, ya que si no est\u00e1n ah\u00ed, es imposible que alguien las encuentre.<\/p>\n<blockquote>\n<p><strong>Si quieres saber si tus p\u00e1ginas est\u00e1n en Google, haz simplemente esto, pon en google site:tudominio.com y ver\u00e1s qu\u00e9 p\u00e1ginas est\u00e1n indexadas en Google, si no sale ninguna, av\u00edsanos y te ayudamos.<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">SEO t\u00e9cnico<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Errores SEO t\u00e9cnicos<\/h2>\n<p>Los errores SEO t\u00e9cnicos suelen ser especialmente importantes porque pueden afectar a c\u00f3mo Google accede a las p\u00e1ginas, las procesa y las incorpora a su \u00edndice.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0 0 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__content p:last-child {<!-- [et_pb_line_break_holder] -->    margin-bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">1<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Bloquear Google por error con robots.txt<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>El archivo <code>robots.txt<\/code> sirve para indicar a los robots de los buscadores qu\u00e9 URLs pueden rastrear. El problema aparece cuando se bloquea accidentalmente una zona de la web que s\u00ed queremos que Google pueda visitar.<\/br><\/br>Por ejemplo, una configuraci\u00f3n incorrecta podr\u00eda impedir el rastreo de una secci\u00f3n entera de la web. Bloquear una URL con <code>robots.txt<\/code> no es exactamente lo mismo que impedir su indexaci\u00f3n, pero s\u00ed puede evitar que Google acceda al contenido y lo procese correctamente.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar<\/strong>: comprueba que las p\u00e1ginas importantes no est\u00e9n bloqueadas y presta especial atenci\u00f3n a los cambios realizados despu\u00e9s de una migraci\u00f3n, un redise\u00f1o o una modificaci\u00f3n t\u00e9cnica. Si quieres revisar c\u00f3mo lo tienes, puedes hacerlo desde aqu\u00ed: <a href=\"https:\/\/robotstxt.com\/tester\" target=\"_blank\" rel=\"noopener\">https:\/\/robotstxt.com\/tester<\/a>. Para buscar robots.txt, normalmente poniendo tudominio.com\/robots.txt te aparece el contenido del archivo.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--pink\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">2<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Poner noindex en p\u00e1ginas importantes<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> La directiva <code>noindex<\/code> indica a los buscadores que una p\u00e1gina no debe incluirse en los resultados de b\u00fasqueda. Es \u00fatil en determinados casos, pero se convierte en un problema cuando se aplica accidentalmente a una URL que s\u00ed queremos posicionar.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Esto puede ocurrir, por ejemplo, despu\u00e9s de trabajar en una web en desarrollo o de modificar configuraciones SEO del CMS.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Para que Google pueda detectar un <code>noindex<\/code>, debe poder rastrear la p\u00e1gina. Si la URL tambi\u00e9n est\u00e1 bloqueada en el <code>robots.txt<\/code>, Google puede no llegar a ver esa directiva.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> si una p\u00e1gina importante no aparece en Google, comprueba si tiene una directiva <code>noindex<\/code>.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si utilizas WordPress con plugins como Rank Math o Yoast, normalmente puedes revisarlo desde la edici\u00f3n de la misma p\u00e1gina, dentro de las opciones SEO.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si no utilizas ning\u00fan plugin, abre la p\u00e1gina en el navegador, haz clic con el bot\u00f3n derecho y entra en <strong>Inspeccionar<\/strong>. Luego pulsa <strong>Ctrl + F<\/strong> o <strong>Cmd + F<\/strong> en Mac y busca <code>noindex<\/code>.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si ves <code>noindex<\/code>, esta p\u00e1gina est\u00e1 indicando a los buscadores que no debe indexarse. Si no aparece ninguna <code>noindex<\/code>, el problema probablemente estar\u00e1 en otro punto.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review ul {<!-- [et_pb_line_break_holder] -->    margin: 12px 0 0 20px;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review li {<!-- [et_pb_line_break_holder] -->    margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review li:last-child {<!-- [et_pb_line_break_holder] -->    margin-bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--blue\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">3<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Tener problemas de indexaci\u00f3n<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Una p\u00e1gina puede existir, cargar correctamente y ser accesible para los usuarios, pero esto <strong>no significa necesariamente que Google la haya indexado<\/strong>.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> La indexaci\u00f3n es el proceso por el que Google incorpora una p\u00e1gina a su \u00edndice para que pueda llegar a aparecer en los resultados de b\u00fasqueda.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Puede haber diferentes motivos para que una URL no est\u00e9 indexada: uno <code>noindex<\/code>, una canonical que apunta a otra p\u00e1gina, problemas de rastreo o, simplemente, que Google haya descubierto la URL pero todav\u00eda no la haya incorporado en su \u00edndice.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Lo importante es <strong>no asumir directamente cu\u00e1l es la causa<\/strong>. Primero conviene comprobar lo que est\u00e1 viendo Google.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar<\/strong>: entra en Google Search Console y utiliza la herramienta <strong>Inspecci\u00f3n de URL<\/strong>. Pega la direcci\u00f3n de la p\u00e1gina que quieres revisar y Search Console te indicar\u00e1 si la URL est\u00e1 indexada y, si no lo est\u00e1, te dar\u00e1 informaci\u00f3n que puede ayudarte a entender el motivo.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si la p\u00e1gina es importante y deber\u00eda posicionarse, revisa especialmente:<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul><!-- [et_pb_line_break_holder] -->        <\/p>\n<li>Si tiene <code>noindex<\/code>.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Si Google puede rastrearla.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Si la canonical apunta a la misma URL o a otra.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Si la p\u00e1gina est\u00e1 correctamente enlazada desde otras partes de la web.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Si aparece en el sitemap cuando corresponde.<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review ul {<!-- [et_pb_line_break_holder] -->    margin: 12px 0 0 20px;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review li {<!-- [et_pb_line_break_holder] -->    margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review li:last-child {<!-- [et_pb_line_break_holder] -->    margin-bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--green\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">4<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Errores 404 y URLs que ya no existen<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Un error 404 aparece cuando intentamos entrar en una URL que ya no existe o que no se puede encontrar.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Esto, por s\u00ed solo, <strong>no es necesariamente un problema SEO<\/strong>. Es normal que una p\u00e1gina eliminada que ya no tiene utilidad acabe devolviendo un 404.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> El problema aparece cuando esa URL todav\u00eda tiene valor: por ejemplo, si recibe enlaces desde otras p\u00e1ginas, si ten\u00eda backlinks, si aparece en Google o si ha sido sustituida por otra p\u00e1gina equivalente.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> En estos casos, dejar simplemente el 404 puede hacer que el usuario llegue a una p\u00e1gina vac\u00eda y que se pierda parte del valor que ten\u00eda la antigua URL.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> comprueba si la URL eliminada todav\u00eda recibe enlaces internos o externos y si existe una p\u00e1gina nueva que cubra la misma necesidad.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si hay una alternativa clara, puede tener sentido realizar una <strong>redirecci\u00f3n 301<\/strong> hacia esta nueva URL. Si no hay ninguna p\u00e1gina equivalente y la URL ya no tiene utilidad, mantener el 404 puede ser perfectamente correcto.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Para detectar estos errores puedes empezar revisando Google Search Console o utilizar un crawler SEO para encontrar URLs rotas y ver desde qu\u00e9 p\u00e1ginas reciben enlaces.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--pink\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">5<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Realizar redirecciones incorrectas<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Las redirecciones sirven para enviar autom\u00e1ticamente al usuario y los buscadores de una URL antigua hacia una nueva.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Son muy \u00fatiles cuando cambias una URL, eliminas una p\u00e1gina o reorganizas la estructura de la web. El problema aparece cuando se realizan sin criterio.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Por ejemplo, una URL antigua puede terminar redirigiendo a una p\u00e1gina que nada tiene que ver con el contenido original, puede pasar por varias redirecciones antes de llegar al destino final o incluso entrar en un bucle.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Esto puede complicar el rastreo y generar una mala experiencia para el usuario.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> comprueba que cada URL antigua redirija directamente hacia la p\u00e1gina nueva m\u00e1s equivalente posible.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si una redirecci\u00f3n pasa por varias URLs antes de llegar al destino final, intenta simplificarla para que vaya directamente de la URL antigua a la nueva.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Evita tambi\u00e9n enviar todas las p\u00e1ginas eliminadas hacia la hombre s\u00f3lo porque no sabes d\u00f3nde redirigirlas. Si no existe una alternativa realmente relacionada, es mejor valorar si esa URL debe devolver un error 404.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Para revisar redirecciones puedes utilizar un crawler SEO o comprobar manualmente algunas URLs antiguas para ver d\u00f3nde terminan.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--blue\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">6<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Utilizar mal las etiquetas canonical<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Cuando dos o m\u00e1s URLs tienen contenido igual o muy similar, podemos indicar a Google cu\u00e1l preferimos que considere la versi\u00f3n principal mediante <code>rel=\"canonical\"<\/code>.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> El problema aparece cuando esta configuraci\u00f3n env\u00eda una se\u00f1al contradictoria. Por ejemplo, una p\u00e1gina que queremos posicionar podr\u00eda indicar mediante su canonical que la URL favorita es otra.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n es importante entender que la canonical es una se\u00f1al para Google, no una orden absoluta: Google puede terminar seleccionando otra URL como can\u00f3nica si interpreta que es m\u00e1s adecuada.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar<\/strong>: abre la p\u00e1gina que quieres comprobar, haz clic con el bot\u00f3n derecho y entra en <strong>Inspeccionar<\/strong>. Luego pulsa <strong>Ctrl+F o Cmd+F<\/strong> en Mac y busca <code>canonical<\/code>.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Deber\u00edas encontrar una l\u00ednea con <code>rel=\"canonical\"<\/code> y una URL. Comprueba que esta URL sea la que realmente quieres considerar como versi\u00f3n principal de la p\u00e1gina.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n puedes revisarlo desde Google Search Console con la herramienta <strong>Inspecci\u00f3n de URL<\/strong>, donde Google puede mostrar qu\u00e9 URL considera can\u00f3nica.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Contenido e intenci\u00f3n<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Errores SEO de contenido<\/h2>\n<p>No todos los problemas SEO son t\u00e9cnicos. Una web puede estar bien rastreada e indexada y, sin embargo, tener dificultades para posicionar si el contenido no responde correctamente a lo que busca el usuario.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--green\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Crear contenido sin entender qu\u00e9 busca el usuario<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Uno de los errores m\u00e1s habituales es crear una p\u00e1gina pensando s\u00f3lo en una palabra clave y no en la necesidad que hay detr\u00e1s de esa b\u00fasqueda.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Dos keywords similares pueden tener intenciones distintas. Por ejemplo, una persona que busca informaci\u00f3n no espera encontrar el mismo tipo de p\u00e1gina que alguien que est\u00e1 buscando contratar un servicio.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Por eso, antes de crear o modificar una p\u00e1gina, conviene entender qu\u00e9 est\u00e1 intentando resolver el usuario y qu\u00e9 tipo de contenido est\u00e1 mostrando Google para esa b\u00fasqueda.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar<\/strong>: busca en Google la keyword principal de la p\u00e1gina y f\u00edjate en los primeros resultados.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Mira si Google est\u00e1 mostrando principalmente <strong>gu\u00edas, p\u00e1ginas de servicios, categor\u00edas, comparativas, herramientas o productos<\/strong>. Esto te da una pista muy clara del tipo de respuesta que espera el usuario.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Luego compara estos resultados con tu p\u00e1gina. Si t\u00fa est\u00e1s intentando posicionar una p\u00e1gina comercial en una b\u00fasqueda en la que casi todos los resultados son gu\u00edas informativas, o al rev\u00e9s, es posible que est\u00e9s atacando la intenci\u00f3n equivocada.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--pink\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">8<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Atacar la misma intenci\u00f3n con varias URLs<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Crear m\u00e1s p\u00e1ginas no siempre significa tener m\u00e1s posibilidades de posicionarse.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si varias URLs intentan responder pr\u00e1cticamente a la misma b\u00fasqueda, puedes acabar haciendo que compitan entre s\u00ed. Es lo que habitualmente se conoce como <strong>canibalizaci\u00f3n SEO<\/strong>.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Por ejemplo, si tienes dos p\u00e1ginas distintas que intentan posicionar por una misma necesidad del usuario, Google puede tener m\u00e1s dificultades para entender cu\u00e1l es la URL principal que deber\u00eda mostrar.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Una buena regla de partida es: <strong>una intenci\u00f3n principal = una URL principal<\/strong>.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> busca en Google las principales keywords que trabajas y comprueba qu\u00e9 URLs de tu web aparecen por cada una. Tambi\u00e9n puedes utilizar Google Search Console para ver si distintas p\u00e1ginas est\u00e1n recibiendo impresiones por consultas muy similares.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si detectas dos o m\u00e1s URLs orientadas a la misma necesidad, comp\u00e1ralas y preg\u00fantate si realmente cada una resuelve una intenci\u00f3n diferente.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si no es as\u00ed, puede tener m\u00e1s sentido <strong>unificar el contenido, diferenciar mejor la intenci\u00f3n de cada p\u00e1gina o decidir qu\u00e9 URL debe ser la principal<\/strong>, en lugar de mantener varias p\u00e1ginas compitiendo por el mismo.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--blue\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">9<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Crear contenido duplicado o demasiado similar<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> No es necesario copiar literalmente un texto para que dos p\u00e1ginas acaben siendo demasiado parecidos.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n puede ocurrir cuando se crean muchas URLs con pr\u00e1cticamente la misma estructura y el mismo contenido, cambiando s\u00f3lo algunas palabras, el nombre de un servicio o una ubicaci\u00f3n.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si varias p\u00e1ginas explican casi lo mismo y responden a una necesidad muy similar, puede ser m\u00e1s dif\u00edcil entender qu\u00e9 valor aporta cada una y cu\u00e1l deber\u00eda tener mayor protagonismo en los resultados de b\u00fasqueda.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> El problema, por tanto, no es simplemente \u201crepetir texto\u201d, sino crear p\u00e1ginas que <strong>no aportan una diferencia real entre ellas<\/strong>.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> compara las p\u00e1ginas de tu web que tratan temas, servicios o ubicaciones similares. Preg\u00fantate si cada una responde a una necesidad diferente y si tiene informaci\u00f3n propia que justifique que exista como una URL independiente.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si dos p\u00e1ginas son pr\u00e1cticamente iguales, valora si tiene m\u00e1s sentido <strong>unificarlas, diferenciar mejor el contenido o eliminar la que no aporta valor<\/strong>.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Un truco sencillo es mirar s\u00f3lo los t\u00edtulos, los H1, los apartados principales y los primeros p\u00e1rrafos. Si podr\u00edas intercambiarlos entre dos URLs sin que casi se notara, probablemente las p\u00e1ginas son demasiado similares.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--green::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--green .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--green {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--green h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--green\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">10<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Forzar demasiado las palabras clave<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Repetir constantemente una keyword no hace que una p\u00e1gina est\u00e9 mejor optimizada.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> De hecho, puede provocar el efecto contrario: el texto suena artificial, cuesta m\u00e1s leer y acaba pensado m\u00e1s para \u201cponer la palabra clave\u201d que para responder bien a lo que necesita el usuario.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Una buena optimizaci\u00f3n pasa por utilizar la keyword principal de forma natural y explicar bien el tema, incluyendo conceptos y t\u00e9rminos relacionados cuando sean \u00fatiles.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> El contenido debe estar escrito para <strong>responder a la b\u00fasqueda<\/strong>, no para repetir una misma expresi\u00f3n tantas veces como sea posible.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> lee el contenido como si no supieras qu\u00e9 keyword est\u00e1s intentando posicionar. Si la misma palabra o expresi\u00f3n aparece una y otra vez de forma poco natural, probablemente la est\u00e1s forzando demasiado.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Revisa especialmente el <strong>title, el H1, los H2, los primeros p\u00e1rrafos y los anchores de los enlaces<\/strong>. No es necesario repetir exactamente la misma keyword en todos estos sitios.<!-- [et_pb_line_break_holder] --> <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Si una frase suena mejor cambiando la keyword por un sin\u00f3nimo o simplemente elimin\u00e1ndola, hazlo. La claridad y la utilidad del contenido deben ir por delante de la repetici\u00f3n.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Estructura y experiencia<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Errores SEO de estructura y experiencia<\/h2>\n<p>La forma en que est\u00e1n conectadas las p\u00e1ginas y la experiencia que ofrece la web tambi\u00e9n pueden influir en c\u00f3mo los buscadores entienden el sitio y en c\u00f3mo navegan los usuarios.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--pink::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--pink .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--pink {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--pink h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--pink\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">11<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>No trabajar bien el enlazado interno<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Los enlaces internos conectan las distintas p\u00e1ginas de una misma web. Ayudan a los usuarios a descubrir contenido relacionado y tambi\u00e9n facilitan que los buscadores entiendan c\u00f3mo se organiza el sitio.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Un error habitual es publicar una p\u00e1gina o post y dejarlo pr\u00e1cticamente aislado, sin enlaces desde otros contenidos relacionados.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n puede ocurrir lo contrario: a\u00f1adir muchos enlaces simplemente porque aparece una keyword, aunque no ayuden realmente a la persona que est\u00e1 leyendo.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Un buen enlazado interno debe tener sentido dentro del contexto y ayudar a entender <strong>qu\u00e9 p\u00e1ginas son importantes y c\u00f3mo se relacionan entre s\u00ed<\/strong>.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> piensa en las p\u00e1ginas m\u00e1s importantes de tu web y comprueba si recibe enlaces desde otros contenidos relacionados. Cuando a\u00f1adas un enlace, utiliza un texto que explique de forma natural qu\u00e9 encontrar\u00e1 el usuario al clicarlo. No es necesario utilizar siempre exactamente la misma keyword como anchor.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n puedes revisar si tienes p\u00e1ginas casi aisladas, a las que cuesta llegar navegando desde otras partes de la web.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> El enlazado interno forma parte de un proceso SEO m\u00e1s amplio junto con la b\u00fasqueda de keywords, arquitectura y contenido. Si quieres ver c\u00f3mo encaja todo, puedes consultar nuestra gu\u00eda sobre <a href=\"https:\/\/circellll.com\/es\/blog\/como-hacer-seo-paso-a-paso\/\"><strong>c\u00f3mo hacer SEO paso a paso<\/strong><\/a>.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 18px;<!-- [et_pb_line_break_holder] -->    padding: 28px;<!-- [et_pb_line_break_holder] -->    position: relative;<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error.circell-seo-error--blue::before {<!-- [et_pb_line_break_holder] -->    content: \"\";<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 4px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: flex-start;<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->    flex: 0 0 36px;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    background: #1C6BC8;<!-- [et_pb_line_break_holder] -->    color: #FFFFFF;<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->    margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__content p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->    padding: 16px 18px;<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.07);<!-- [et_pb_line_break_holder] -->    border-radius: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-error--blue .circell-seo-error__review strong {<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-seo-error.circell-seo-error--blue {<!-- [et_pb_line_break_holder] -->      padding: 22px 20px;<!-- [et_pb_line_break_holder] -->      border-radius: 16px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__header {<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue .circell-seo-error__number {<!-- [et_pb_line_break_holder] -->      width: 32px;<!-- [et_pb_line_break_holder] -->      height: 32px;<!-- [et_pb_line_break_holder] -->      flex-basis: 32px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-seo-error--blue h3 {<!-- [et_pb_line_break_holder] -->      margin-top: 2px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-seo-error circell-seo-error--blue\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__number\">12<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Tener una web lenta o poco adaptada a m\u00f3vil<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-error__content\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> El rendimiento de la web y la experiencia de navegaci\u00f3n tambi\u00e9n son aspectos que conviene revisar en el SEO.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Im\u00e1genes demasiado pesadas, recursos innecesarios, elementos que tardan mucho en cargar o una mala adaptaci\u00f3n a pantallas peque\u00f1as pueden hacer que utilizar la web sea m\u00e1s dif\u00edcil.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Esto no significa que una web lenta deje autom\u00e1ticamente de posicionar, pero s\u00ed que una experiencia deficiente puede afectar negativamente a los usuarios y convertirse en un problema que vale la pena corregir.<!-- [et_pb_line_break_holder] -->      <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Tambi\u00e9n es importante no mirar s\u00f3lo la versi\u00f3n de escritorio. Una p\u00e1gina puede parecer correcta en su ordenador y tener problemas evidentes cuando se abre desde un m\u00f3vil.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-error__review\"><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        <strong>Qu\u00e9 revisar:<\/strong> abre tu web desde el m\u00f3vil y navega por ella como lo har\u00eda un usuario real. Comprueba si el texto puede leerse bien, si los botones son f\u00e1ciles de pulsar, si aparecen elementos cortados o desplazamientos horizontales y si las p\u00e1ginas tardan demasiado en mostrar el contenido principal.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> Para revisar el rendimiento tambi\u00e9n puedes utilizar <strong>PageSpeed \u200b\u200bInsights<\/strong>, introduciendo la URL de la p\u00e1gina que quieres analizar. La herramienta te mostrar\u00e1 datos y posibles problemas tanto para m\u00f3vil como para ordenador.<!-- [et_pb_line_break_holder] -->        <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --> No intentes conseguir una puntuaci\u00f3n perfecta s\u00f3lo porque s\u00ed. Prioriza los problemas que realmente est\u00e1n afectando a la carga o dificultando el uso de la p\u00e1gina.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Diagn\u00f3stico SEO<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>C\u00f3mo detectar errores SEO en una web<\/h2>\n<p>No todos los errores se pueden detectar por igual. Una revisi\u00f3n b\u00e1sica deber\u00eda combinar datos t\u00e9cnicos con una revisi\u00f3n manual de la web.<br \/>\nPara detectar errores SEO conviene combinar Google Search Console, un crawler SEO y una revisi\u00f3n manual de la SERP, el contenido y la arquitectura. Ninguna herramienta, por s\u00ed sola, detecta todos los problemas de una web.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-detect-grid {<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(3, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->    gap: 16px;<!-- [et_pb_line_break_holder] -->    margin: 24px 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 16px;<!-- [et_pb_line_break_holder] -->    padding: 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card__tag {<!-- [et_pb_line_break_holder] -->    display: inline-flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    min-height: 28px;<!-- [et_pb_line_break_holder] -->    padding: 4px 10px;<!-- [et_pb_line_break_holder] -->    border-radius: 999px;<!-- [et_pb_line_break_holder] -->    font-size: 13px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card--green .circell-detect-card__tag {<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card--pink .circell-detect-card__tag {<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card--blue .circell-detect-card__tag {<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card h3 {<!-- [et_pb_line_break_holder] -->    margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card__tool {<!-- [et_pb_line_break_holder] -->    margin-top: 16px;<!-- [et_pb_line_break_holder] -->    padding-top: 14px;<!-- [et_pb_line_break_holder] -->    border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-detect-card__tool strong {<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 900px) {<!-- [et_pb_line_break_holder] -->    .circell-detect-grid {<!-- [et_pb_line_break_holder] -->      grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-detect-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-detect-card circell-detect-card--green\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tag\">Indexaci\u00f3n<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Indexaci\u00f3n y presencia en Google<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Revisa si las p\u00e1ginas importantes est\u00e1n indexadas y si Google puede interpretarlas correctamente.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tool\"><!-- [et_pb_line_break_holder] -->      <strong>Con qu\u00e9?<\/strong><!-- [et_pb_line_break_holder] --><pee>Google Search Console.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-detect-card circell-detect-card--pink\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tag\">SEO t\u00e9cnico<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Problemas t\u00e9cnicos de la web<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Detecta errores 404, redirecciones, canonicales, metadatos y problemas de enlazado interno.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tool\"><!-- [et_pb_line_break_holder] -->      <strong>Con qu\u00e9?<\/strong><!-- [et_pb_line_break_holder] --><pee>Un crawler SEO.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-detect-card circell-detect-card--blue\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tag\">Contenido<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Contenido e intenci\u00f3n de b\u00fasqueda<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Revisa canibalizaci\u00f3n, contenido demasiado similar y p\u00e1ginas que no responden bien a lo que busca el usuario.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-detect-card__tool\"><!-- [et_pb_line_break_holder] -->      <strong>Con qu\u00e9?<\/strong><!-- [et_pb_line_break_holder] --><pee>Revisi\u00f3n manual de Google y de la web.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_padding=\u00bb0px||0px||true|false\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_3&#8243;][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Google Search Console<\/h3>\n<p>Google Search Console es especialmente \u00fatil para comprobar:<\/p>\n<ul>\n<li>El estado de indexaci\u00f3n de las p\u00e1ginas.<\/li>\n<li>C\u00f3mo interpreta Google determinadas URLs.<\/li>\n<li>El rendimiento org\u00e1nico.<\/li>\n<li>Algunos problemas relacionados con la experiencia de las p\u00e1ginas.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_3&#8243;][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Un crawler SEO<\/h3>\n<p>Un crawler es una herramienta que recorre las p\u00e1ginas de una web y facilita detectar problemas t\u00e9cnicos como:<\/p>\n<ul>\n<li>URLs con errores.<\/li>\n<li>Redirecciones.<\/li>\n<li>Canonicales.<\/li>\n<li>T\u00edtulos y metadatos.<\/li>\n<li>Enlaces internos.<\/li>\n<li>P\u00e1ginas dif\u00edciles de encontrar en la arquitectura.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_3&#8243;][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>Revisi\u00f3n manual de la SERP y del contenido<\/h3>\n<p>Una auditor\u00eda t\u00e9cnica no explica todo.<\/p>\n<p>Problemas como una mala intenci\u00f3n de b\u00fasqueda, contenidos demasiado similares o una arquitectura mal planteada necesitan revisi\u00f3n manual. Por eso, las herramientas son una ayuda, pero no sustituyen la interpretaci\u00f3n de los datos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Si quieres realizar una primera revisi\u00f3n por tu cuenta, puedes consultar esta selecci\u00f3n de <a href=\"https:\/\/circellll.com\/es\/blog\/herramientas-seo-gratis\/\">herramientas SEO gratis<\/a> para analizar indexaci\u00f3n, rastreo, rendimiento y otras \u00e1reas.<\/p>\n<p>Si detectas problemas pero no tienes claro qu\u00e9 impacto tienen ni qu\u00e9 deber\u00edas corregir primero, <a href=\"https:\/\/circellll.com\/es\/servicios\/auditoria-seo\/\">una auditor\u00eda SEO<\/a> sirve precisamente para identificar errores t\u00e9cnicos, de contenido y estructura y ordenarlos por prioridad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Priorizaci\u00f3n<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfQu\u00e9 errores SEO es necesario corregir primero?<\/h2>\n<p>No todos los errores SEO deben solucionarse con la misma urgencia.<br \/>\nEl criterio principal deber\u00eda ser su impacto sobre la capacidad de una p\u00e1gina para ser rastreada, indexada y competir en los resultados de b\u00fasqueda.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-priority-grid {<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(4, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->    gap: 14px;<!-- [et_pb_line_break_holder] -->    margin: 24px 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card {<!-- [et_pb_line_break_holder] -->    background: #F2F1ED;<!-- [et_pb_line_break_holder] -->    border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->    border-radius: 16px;<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card__level {<!-- [et_pb_line_break_holder] -->    display: inline-flex;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    min-height: 28px;<!-- [et_pb_line_break_holder] -->    padding: 4px 10px;<!-- [et_pb_line_break_holder] -->    border-radius: 999px;<!-- [et_pb_line_break_holder] -->    font-size: 13px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card--critical .circell-priority-card__level {<!-- [et_pb_line_break_holder] -->    background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card--high .circell-priority-card__level {<!-- [et_pb_line_break_holder] -->    background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->    color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card--medium .circell-priority-card__level {<!-- [et_pb_line_break_holder] -->    background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card--low .circell-priority-card__level {<!-- [et_pb_line_break_holder] -->    background: rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card h3 {<!-- [et_pb_line_break_holder] -->    margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    line-height: 1.3;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card p {<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card__why {<!-- [et_pb_line_break_holder] -->    margin-top: 16px;<!-- [et_pb_line_break_holder] -->    padding-top: 14px;<!-- [et_pb_line_break_holder] -->    border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-priority-card__why strong {<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->    color: #29332E;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 1100px) {<!-- [et_pb_line_break_holder] -->    .circell-priority-grid {<!-- [et_pb_line_break_holder] -->      grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .circell-priority-grid {<!-- [et_pb_line_break_holder] -->      grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-priority-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-priority-card circell-priority-card--critical\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__level\">Cr\u00edtica<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Bloquea rastreo o indexaci\u00f3n<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Ejemplos: <code>noindex<\/code> accidental o bloqueo de rastreo.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__why\"><!-- [et_pb_line_break_holder] -->      <strong>\u00bfPor qu\u00e9 es prioritario?<\/strong><!-- [et_pb_line_break_holder] --><pee>Puede impedir que Google acceda o indexe una URL importante.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-priority-card circell-priority-card--high\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__level\">Alta<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Afecta URLs importantes<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Ejemplos: canonical incorrecta o redirecci\u00f3n mal hecha.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__why\"><!-- [et_pb_line_break_holder] -->      <strong>\u00bfPor qu\u00e9 es prioritario?<\/strong><!-- [et_pb_line_break_holder] --><pee>Puede hacer que Google interprete o trate incorrectamente una URL.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-priority-card circell-priority-card--medium\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__level\">Media<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Reduce la competitividad<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Ejemplos: canibalizaci\u00f3n, mala intenci\u00f3n de b\u00fasqueda o enlazado interno pobre.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__why\"><!-- [et_pb_line_break_holder] -->      <strong>\u00bfPor qu\u00e9 es prioritario?<\/strong><!-- [et_pb_line_break_holder] --><pee>La p\u00e1gina puede existir e indexarse, pero competir peor en los resultados.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-priority-card circell-priority-card--low\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__level\">Baja<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Mejoras secundarias<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Ejemplos: peque\u00f1os ajustes de metadatos u optimizaciones secundarias.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-priority-card__why\"><!-- [et_pb_line_break_holder] -->      <strong>Por qu\u00e9 es menos urgente?<\/strong><!-- [et_pb_line_break_holder] --><pee>Pueden ayudarle, pero no bloquean el funcionamiento b\u00e1sico del SEO.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Primero corrige los errores que impiden que Google rastre o indexe p\u00e1ginas importantes. Luego prioriza los problemas que afectan a la relevancia, la estructura, el enlazado interno y la competitividad del contenido.<\/p>\n<p>Esto evita perder tiempo en mejoras secundarias mientras todav\u00eda existen problemas que pueden estar impidiendo que una p\u00e1gina tenga opciones reales de posicionarse.<\/p>\n<p>Y si el problema no es s\u00f3lo corregir errores puntuales, sino trabajar el posicionamiento de forma continuada, puedes consultar nuestro servicio de <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">agencia SEO en Barcelona<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; make_equal=\u00bbon\u00bb custom_css_main_element=\u00bbalign-items:center;\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"text-transform: uppercase; color: #0e9753;\">Resumen final<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>En resumen: primero detecta el problema, despu\u00e9s prioriza<\/h2>\n<p>Los errores SEO no tienen todos el mismo impacto ni deben corregirse en el mismo orden.<\/p>\n<p>Lo importante es empezar por los problemas que pueden impedir que Google rastree o indexe p\u00e1ginas importantes y, a partir de ah\u00ed, revisar el resto: redirecciones, canonicales, intenci\u00f3n de b\u00fasqueda, contenido, enlazado interno y rendimiento.<\/p>\n<p>Tambi\u00e9n conviene evitar ir corrigiendo cosas \u00abpor intuici\u00f3n\u00bb. Herramientas como Google Search Console o un crawler SEO pueden ayudarle a detectar problemas, pero la interpretaci\u00f3n de los datos sigue siendo clave.<\/p>\n<p>Si quieres entender el proceso completo y ver c\u00f3mo encajan la b\u00fasqueda de keywords, la arquitectura, el contenido y el enlazado, puedes consultar nuestra gu\u00eda sobre <a href=\"https:\/\/circellll.com\/es\/blog\/como-hacer-seo-paso-a-paso\/\">c\u00f3mo hacer SEO paso a paso<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_cta title=\u00bb\u00bfNecesitas saber qu\u00e9 priorizar?\u00bb button_url=\u00bbhttps:\/\/circellll.com\/es\/\u00bb button_text=\u00bbAgencia de marketing digital en Barcelona\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#0E9753&#8243; button_bg_color=\u00bb#F2F1ED\u00bb button_border_color=\u00bb#F2F1ED\u00bb button_alignment=\u00bbcenter\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb]Si quieres m\u00e1s informaci\u00f3n o saber qu\u00e9 debes priorizar dentro de tu negocio, podemos revisar tu negocio.[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Preguntas frecuentas sobre errores SEO<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1les son los errores SEO m\u00e1s comunes?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb sticky_enabled=\u00bb0&#8243;]Entre los errores SEO m\u00e1s habituales se encuentran bloqueos de rastreo, p\u00e1ginas con no index accidental, problemas de indexaci\u00f3n, errores 404 mal gestionados, redirecciones incorrectas, canonicales mal configuradas, canibalizaci\u00f3n, contenido duplicado y una mala interpretaci\u00f3n de la intenci\u00f3n de b\u00fasqueda.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfC\u00f3mo saber si una web tiene errores SEO?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb sticky_enabled=\u00bb0&#8243;]Puedes empezar revisando Google Search Console y rastreando la web con un crawler SEO. Despu\u00e9s conviene complementar las datos con una revisi\u00f3n manual de la SERP, arquitectura, contenido y enlace interno.<br \/>Ninguna herramienta detecta por s\u00ed sola todos los problemas de una web.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfUn error 404 perjudica al SEO?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb sticky_enabled=\u00bb0&#8243;]No necesariamente. Una URL eliminada puede devolver un 404 de forma totalmente normal.<br \/>Es necesario revisarlo especialmente cuando aquella URL todav\u00eda recibe enlaces, ten\u00eda valor o existe una p\u00e1gina nueva equivalente a la que tendr\u00eda sentido redirigir.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto tarda Google en reflejar una correcci\u00f3n SEO?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb sticky_enabled=\u00bb0&#8243;]No existe un plazo \u00fanico.<br \/>Depende del tipo de cambio, de cuando Google vuelva a rastrear la URL y del problema que se haya corregido. Algunos cambios pueden detectarse r\u00e1pidamente, mientras que otros necesitan nuevos rastreos y procesamiento antes de reflejarse en los resultados.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Errores SEO m\u00e1s comunes12 Errores SEO m\u00e1s comunes: c\u00f3mo detectarlos y solucionarlosHacer SEO no consiste s\u00f3lo en poner palabras clave dentro de una p\u00e1gina. Una web puede tener buen contenido y, sin embargo, no posicionar si existen problemas t\u00e9cnicos, de indexaci\u00f3n, de estructura o de intenci\u00f3n de b\u00fasqueda.Algunos errores SEO pueden impedir directamente que una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-6388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6388"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6388\/revisions"}],"predecessor-version":[{"id":6390,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6388\/revisions\/6390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6387"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}