{"id":6392,"date":"2026-05-08T10:43:51","date_gmt":"2026-05-08T08:43:51","guid":{"rendered":"https:\/\/circellll.com\/blog\/com-hacerseo-local\/"},"modified":"2026-09-10T15:57:07","modified_gmt":"2026-09-10T13:57:07","slug":"com-hacerseo-local","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/com-hacerseo-local\/","title":{"rendered":"C\u00f3mo hacer SEO local paso a paso: gu\u00eda para posicionar tu negocio"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Gu\u00eda pr\u00e1ctica<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>C\u00f3mo hacer SEO local paso a paso: gu\u00eda para posicionar tu negocio<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb]Si tienes un negocio que trabaja en una zona concreta, el SEO local puede ayudarte a aparecer cuando alguien busca tus servicios cerca de tu ubicaci\u00f3n, tanto en Google Maps como en los resultados de b\u00fasqueda.<br \/>\nEs importante saber que hacer SEO local no consiste \u00fanicamente en crear un perfil de empresa en Google (Google Business Profile) y conseguir rese\u00f1as. Tambi\u00e9n implica entender c\u00f3mo busca tu mercado, optimizar la web, trabajar la relevancia del negocio en tu zona y medir qu\u00e9 acciones est\u00e1n generando visibilidad y oportunidades.<br \/>\nEn esta gu\u00eda de SEO local veremos c\u00f3mo construir una estrategia desde cero, qu\u00e9 deber\u00edas priorizar primero y qu\u00e9 errores pueden frenar tus resultados.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Conceptos b\u00e1sicos<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 es el SEO local<\/h2>\n<p>El SEO local es el conjunto de acciones que ayudan a un negocio a ganar visibilidad en b\u00fasquedas relacionadas con una ubicaci\u00f3n. Combina el perfil de empresa de Google, la web, las rese\u00f1as, la autoridad local y otros factores que ayudan a Google a entender qu\u00e9 ofrece el negocio, d\u00f3nde opera y para qu\u00e9 b\u00fasquedas es relevante.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Por ejemplo, una persona puede buscar \u00abfisioterapeuta vilafranca\u00bb, \u00abarquitecto en silos\u00bb, \u00abrestaurante italiano cerca de m\u00ed\u00bb o \u00abelectricista vilanova y la geltr\u00fa\u00bb.<br \/>Google puede mostrar resultados locales tanto en la b\u00fasqueda como en Google Maps, seg\u00fan su documentaci\u00f3n, cuyo posicionamiento local se basa principalmente en relevancia, distancia y prominencia.<br \/>Esto significa que mejorar el SEO local no depende de una sola acci\u00f3n. Google necesita entender qu\u00e9 ofrece tu negocio, d\u00f3nde opera y hasta qu\u00e9 punto puede ser una opci\u00f3n relevante para su b\u00fasqueda.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo hacer SEO local paso a paso<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Demanda local<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Investiga c\u00f3mo buscan tus clientes en tu zona<\/h3>\n<p>El primer paso para realizar SEO local no deber\u00eda ser llenar campos del perfil de empresa de Google sin entender la demanda.<br \/>\nEmpieza identificando qu\u00e9 servicios ofreces, cu\u00e1les tienen demanda en Google, qu\u00e9 b\u00fasquedas incluyen una ciudad o una zona, cu\u00e1les activan resultados locales, qu\u00e9 empresas existen actualmente y qu\u00e9 tipo de p\u00e1ginas posicionan.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Por ejemplo, una cl\u00ednica puede descubrir que sus potenciales clientes no buscan \u00fanicamente \u00abfisioterapeuta\u00bb, sino tambi\u00e9n consultas como \u00abfisioterapueta deportivo vilafranca\u00bb, \u00abfisioterapeuta solo p\u00e9lvico\u00bb o \u00abfisioterapueta cerca de m\u00ed\u00bb.<br \/>No todas estas b\u00fasquedas necesitan necesariamente una p\u00e1gina distinta. La investigaci\u00f3n sirve para entender la demanda y construir una arquitectura coherente, no para crear una URL (p\u00e1gina) por cada variaci\u00f3n de la palabra cae.<br \/>Una buena estrategia SEO local comienza decidiendo qu\u00e9 b\u00fasquedas deben cubrir cada p\u00e1gina y cu\u00e1l corresponde al perfil de empresa en Google[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Google Business Profile<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Optimiza tu perfil de empresa en Google<\/h3>\n<p>El perfil de empresa es una de las principales piezas de la presencia local.<br \/>\nEs importante revisar que el nombre corresponda al nombre real del negocio, y no pongas el servicio que ofreces al nombre, Google lo penaliza. La categor\u00eda principal debe representar correctamente tu actividad, las categor\u00edas secundarias deben tener sentido y la direcci\u00f3n o \u00e1rea de servicio, horarios, fotograf\u00edas&#8230; deben estar actualizados.<br \/>\nLa categor\u00eda merece especial atenci\u00f3n. Parece una tonter\u00eda, pero nos hemos encontrado con muchos casos en los que la categor\u00eda no representa realmente el negocio.<br \/>\nTambi\u00e9n es importante verificar el perfil, no siempre es f\u00e1cil, sobre todo si trabajas en un coworking y no tienes una oficina registrada, si necesitas ayuda, p\u00eddenoslo.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Web local<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Trabaja la web para las b\u00fasquedas locales<\/h3>\n<p>\u00bfEs imprescindible tener una web? No. Empecemos por eso. \u00bfAyuda? S\u00ed.<br \/>\nGoogle necesita entender que tu empresa da un servicio en una determinada zona, y con ello, la web puede aportar mucho valor y contexto.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Con las p\u00e1ginas geogr\u00e1ficas ocurre algo parecido. Crear decenas de p\u00e1ginas pr\u00e1cticamente iguales cambiando el nombre de la poblaci\u00f3n aporta poco valor.<br \/>Una p\u00e1gina local deber\u00eda existir cuando puede responder de forma espec\u00edfica a una b\u00fasqueda: servicios disponibles en la zona, contexto del mercado, ejemplos relevantes, cobertura real o informaci\u00f3n diferencial.<br \/>Por ejemplo, si una empresa ofrece diferentes servicios, normalmente es m\u00e1s \u00fatil tener p\u00e1ginas claras para cada servicio que intentar posicionarlo todo desde la p\u00e1gina principal.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-local-web\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-local-web__grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-web__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-local-web__number\">01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Servicios<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Revisa qu\u00e9 servicios tienen una p\u00e1gina propia y si explican con claridad lo que realmente ofrece el negocio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-web__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-local-web__number\">02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Contenido y estructura<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Comprueba titles, cabeceras, informaci\u00f3n de contacto y si cada p\u00e1gina responde a una b\u00fasqueda concreta.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-web__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-local-web__number\">03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>P\u00e1ginas locales<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Crea p\u00e1ginas geogr\u00e1ficas s\u00f3lo cuando realmente exista una intenci\u00f3n real y pueda aportar informaci\u00f3n espec\u00edfica de la zona.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-web__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-local-web__number\">04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Enlazado interno<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Conecta servicios y p\u00e1ginas relacionadas para ayudar al usuario y Google a entender la estructura de la web.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-local-web {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-web__grid {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-web__item {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-web__number {<!-- [et_pb_line_break_holder] -->  flex: 0 0 auto;<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  min-width: 42px;<!-- [et_pb_line_break_holder] -->  height: 42px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-web__item h4 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 6px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-web__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-local-web__grid {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-local-web__item {<!-- [et_pb_line_break_holder] -->    padding: 17px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Rese\u00f1as<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Consigue rese\u00f1as de clientes reales<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Las rese\u00f1as son importantes tanto por la decisi\u00f3n del usuario como por la presencia local del negocio.<br \/><strong>Esto no significa conseguir rese\u00f1as de cualquier manera.<\/strong><br \/>Por ejemplo, pedir una rese\u00f1a: \u00abpor favor, \u00bfnos puedes dejar una rese\u00f1a?\u00bb No funciona. La gente no quiere \u00abdeberes\u00bb, lo que implica que muchas veces, aunque la experiencia haya sido positiva, no acaben dejando ninguna rese\u00f1a.<br \/>Nosotros recomendamos a nuestros clientes la siguiente forma de pedirlo: \u00bfpodr\u00edas explicar c\u00f3mo ha sido tu experiencia?<br \/>Est\u00e1 mucho m\u00e1s focalizado con el cliente. Y funciona mucho mejor.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-reviews-flow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-reviews-flow__step circell-reviews-flow__step--green\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-reviews-flow__num\">01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Finaliza el servicio<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Espera a que el cliente haya terminado realmente su experiencia con tu negocio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-reviews-flow__step circell-reviews-flow__step--blue\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-reviews-flow__num\">02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Pide sobre su experiencia<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>No pidas una rese\u00f1a literalmente, pregunta por c\u00f3mo ha sido su experiencia.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-reviews-flow__step circell-reviews-flow__step--pink\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-reviews-flow__num\">03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Facilita el trabajo<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Utiliza una estrategia en la que sea f\u00e1cil que el cliente ponga la rese\u00f1a, un enlace, un QR&#8230;<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-reviews-flow__step circell-reviews-flow__step--neutral\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-reviews-flow__num\">04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Deja que el cliente decida<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>La opini\u00f3n debe ser voluntaria, si t\u00fa has hecho tu trabajo bien, la rese\u00f1a ser\u00e1 positiva.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-reviews-flow {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 54px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px 20px;<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.09);<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 44px;<!-- [et_pb_line_break_holder] -->  height: 44px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step h4 {<!-- [et_pb_line_break_holder] -->  margin: 1px 0 5px;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--green {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--green .circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.11);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--blue {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--blue .circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.11);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--pink {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--pink .circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.11);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--neutral {<!-- [et_pb_line_break_holder] -->  border-left: 4px solid #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-reviews-flow__step--neutral .circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.09);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-reviews-flow__step {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 46px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-reviews-flow__num {<!-- [et_pb_line_break_holder] -->    width: 40px;<!-- [et_pb_line_break_holder] -->    height: 40px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Google permite crear un enlace o c\u00f3digo QR para facilitar el acceso al formulario de rese\u00f1as. Puedes incluirlo, por ejemplo, en una tarjeta al terminar el servicio, un correo posterior, un WhatsApp de seguimiento, un c\u00f3digo QR en recepci\u00f3n, etc\u00e9tera.<\/p>\n<h4>C\u00f3mo pedir rese\u00f1as sin forzar la situaci\u00f3n<\/h4>\n<p>Como hemos comentado, la petici\u00f3n debe ser simple y neutral. No necesitas decirle al cliente qu\u00e9 debe escribir ni pedir expl\u00edcitamente una valoraci\u00f3n de cinco estrellas.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-review-example\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-review-example__label\"><!-- [et_pb_line_break_holder] --> Ejemplo de mensaje<!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-review-example__message\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-review-example__quote\">\u201c<\/span><!-- [et_pb_line_break_holder] --><pee>Gracias por venir. Nos encantar\u00eda conocer c\u00f3mo ha sido tu experiencia, te facilitamos x por si quieres decirnos lo que piensas.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-review-example {<!-- [et_pb_line_break_holder] -->  margin: 24px 0;<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-review-example__label {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  padding: 5px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(242, 241, 237, 0.12);<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-review-example__message {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-review-example__quote {<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 36px;<!-- [et_pb_line_break_holder] -->  line-height: .8;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-review-example__message p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]La estrategia deber\u00eda buscar opiniones aut\u00e9nticas, no fabricar una reputaci\u00f3n artificial.<br \/>Tambi\u00e9n conviene evitar sistemas en los que \u00fanicamente se invita a publicar una rese\u00f1a a las personas que han indicado previamente que est\u00e1n satisfechas.<br \/><strong>Important\u00edsimo: responde a las rese\u00f1as, positivas o negativas, no importa.<\/strong><br \/>Alcanzar una rese\u00f1a no es el \u00faltimo paso. Es muy importante dar respuesta a cada rese\u00f1a, e intentar poner de forma natural el servicio que se haya realizado, la actividad&#8230; para que Google tambi\u00e9n entienda qu\u00e9 ofrece.<br \/>Y, una rese\u00f1a negativa, conviene evitar discutir de forma p\u00fablica, pero eso no quiere decir que no deba darse respuesta.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Autoridad local<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Refuerza la presencia local del negocio fuera de tu web<\/h3>\n<p>Google no obtiene toda la informaci\u00f3n de una empresa desde su web, o mejor dicho, existen muchos m\u00e1s canales para informar a Google sobre tu negocio.<br \/>\nLa presencia del negocio en otras fuentes tambi\u00e9n puede ayudar a contextualizar tu actividad y relevancia.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Dependiendo del sector, puede tener sentido directorios especializados, asociaciones empresariales, medios locales, patrocinios, portales sectoriales, enlaces de otras webs relacionadas&#8230;<br \/><strong>La clave es la relevancia.<\/strong><br \/>No se trata de aparecer en cientos de directorios sin criterio alguno, sino de buscar menciones y enlaces que tengan sentido dentro del sector, la ubicaci\u00f3n o la actividad.<br \/>Por ejemplo, una cl\u00ednica local, puede obtener mayor valor de una menci\u00f3n real en una asociaci\u00f3n de comerciantes de su municipio que apareciendo en cientos de directorios gen\u00e9ricos de baja calidad.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Herramientas y datos<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Utiliza herramientas para analizar y medir el SEO local<\/h3>\n<p>Es importante tener un control para saber si el trabajo lo est\u00e1s haciendo bien, si la gente est\u00e1 empezando a ver tu web o tu ficha de google. Aqu\u00ed tienes una serie de herramientas, gratuitas y de pago, y su funcionalidad.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-local-tools\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"circell-local-tools__group\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-tools__group-head\"><!-- [et_pb_line_break_holder] -->      Gratuitas<!-- [et_pb_line_break_holder] --><\/p>\n<h4>Para empezar a trabajar con datos propios<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Permiten cubrir buena parte de la gesti\u00f3n y medici\u00f3n b\u00e1sica del SEO local.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-tools__list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">G<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Google Search Console<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Foco en la web. Ver consultas, qu\u00e9 p\u00e1ginas generan clics y c\u00f3mo evoluciona la visibilidad.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">P<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Perfil de empresa en Google<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Imprescindible. Datos del negocio, servicios, horarios, rese\u00f1as&#8230; Tambi\u00e9n tienes una secci\u00f3n para ver el rendimiento.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">K<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Google Keyword Planner<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Detectar b\u00fasquedas relacionadas con tus servicios y tendr\u00e1s una referencia real de tu demanda.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">A<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Google Analytics 4<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Foco en la web. Puedes ver qu\u00e9 hacen los usuarios en la web, medir conversiones configuradas&#8230;<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<section class=\"circell-local-tools__group circell-local-tools__group--paid\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-tools__group-head\"><!-- [et_pb_line_break_holder] -->      De pago<!-- [et_pb_line_break_holder] --><\/p>\n<h4>Para ampliar el an\u00e1lisis y realizar seguimiento<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Son \u00fatiles para estudiar la competencia, seguir posiciones y trabajar el SEO local de forma recurrente.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-local-tools__list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">SE<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>SE Ranking<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Para investigar palabras clave, analizar competidores, auditar la web, seguir posiciones locales (en el mapa de Google)&#8230;<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-local-tools__item\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"circell-local-tools__icon\">C<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h4>Collac<\/h4>\n<p><!-- [et_pb_line_break_holder] --><pee>Herramienta especializada en SEO local. Seguimiento de posiciones, visibilidad geogr\u00e1fica y mucho m\u00e1s.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-local-tools {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 18px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group {<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid {<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group-head {<!-- [et_pb_line_break_holder] -->  margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__eyebrow {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->  padding: 6px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.11);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__eyebrow {<!-- [et_pb_line_break_holder] -->  background: rgba(242, 241, 237, 0.12);<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group-head h4 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 6px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group-head p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__group-head h4,<!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__group-head p {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__list {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 42px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 14px;<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #FFFFFF;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__item {<!-- [et_pb_line_break_holder] -->  background: rgba(242, 241, 237, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 38px;<!-- [et_pb_line_break_holder] -->  height: 38px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item:nth-child(2) .circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item:nth-child(3) .circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item:nth-child(4) .circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.09);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.16);<!-- [et_pb_line_break_holder] -->  color: #7AE2AD;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__item:nth-child(2) .circell-local-tools__icon {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.16);<!-- [et_pb_line_break_holder] -->  color: #F38AAF;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item h4 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 5px;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__item h4,<!-- [et_pb_line_break_holder] -->.circell-local-tools__group--paid .circell-local-tools__item p {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-local-tools {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-local-tools__group {<!-- [et_pb_line_break_holder] -->    padding: 17px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Medici\u00f3n<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Mide si realmente est\u00e1s mejorando el SEO local<\/h3>\n<p>Posicionar una palabra clave puede servir como referencia, pero no deber\u00eda ser la \u00fanica m\u00e9trica.<br \/>\nConviene observar las consultas por las que aparece tu negocio, impresiones, clics, evoluci\u00f3n de las p\u00e1ginas importantes, visibilidad local y acciones como formularios, llamadas, reservas o solicitudes de presupuesto.<br \/>\nEl objetivo no deber\u00eda ser \u00fanicamente \u00absalir primero\u00bb.<br \/>\nPuedes mejorar el SEO local aunque no ocupes la primera posici\u00f3n si est\u00e1s aumentando el n\u00famero de b\u00fasquedas relevantes en las que apareces, y si estas b\u00fasquedas comienzan a generar oportunidades reales.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Factores de posicionamiento<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 factores influyen en el SEO local<\/h2>\n<p>Google explica que los resultados locales se basan principalmente en relevancia, distancia y prominencia. La relevancia mide cu\u00e1nto encaja el negocio con la b\u00fasqueda, la distancia tiene en cuenta la ubicaci\u00f3n y la prominencia muestra hasta qu\u00e9 punto Google considera conocido el negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-local-factors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-local-factors__card circell-local-factors__card--green\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-local-factors__number\">01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Relevancia<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Hace referencia a c\u00f3mo encaja el negocio con lo que busca el usuario. <\/br><\/br>Puedes reforzar la informaci\u00f3n completa en el perfil de empresa, categor\u00edas adecuadas, servicios bien definidos y p\u00e1ginas claras que explican qu\u00e9 ofrece realmente la empresa.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-local-factors__card circell-local-factors__card--blue\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-local-factors__number\">02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Distancia<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Google tambi\u00e9n tiene en cuenta la distancia entre el usuario y los negocios disponibles para su b\u00fasqueda.<\/br><\/br>Es una variable que no puedes optimizar al igual que un title o una p\u00e1gina web, por eso no tiene sentido prometer una primera posici\u00f3n estable en cualquier ubicaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-local-factors__card circell-local-factors__card--pink\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-local-factors__number\">03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Prominencia<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Representa, de forma simplificada, hasta qu\u00e9 punto Google considera conocido un negocio.<\/br><\/br>Aqu\u00ed pueden entrar se\u00f1ales como rese\u00f1as, menciones, enlaces y la presencia que la empresa tiene fuera de sus propios activos digitales.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-local-factors {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(3, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card {<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__number {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 38px;<!-- [et_pb_line_break_holder] -->  height: 38px;<!-- [et_pb_line_break_holder] -->  margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 8px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card p:last-child {<!-- [et_pb_line_break_holder] -->  margin-bottom: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--green {<!-- [et_pb_line_break_holder] -->  border-top: 4px solid #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--green .circell-local-factors__number {<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.11);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--blue {<!-- [et_pb_line_break_holder] -->  border-top: 4px solid #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--blue .circell-local-factors__number {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.11);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--pink {<!-- [et_pb_line_break_holder] -->  border-top: 4px solid #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-local-factors__card--pink .circell-local-factors__number {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.11);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 900px) {<!-- [et_pb_line_break_holder] -->  .circell-local-factors {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Errores frecuentes<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Errores habituales al hacer SEO local<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-seo-errors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Pensar que SEO local significa s\u00f3lo Google Maps<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>El perfil de empresa es fundamental, pero la web sigue siendo parte importante de la presencia local.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Trabaja de forma conjunta el perfil de empresa, la web y las b\u00fasquedas locales que quieres cubrir.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>A\u00f1adir la ciudad a todas partes<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Repetir constantemente el servicio y la ubicaci\u00f3n no convierte una p\u00e1gina m\u00e1s relevante.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__example\"><!-- [et_pb_line_break_holder] --> \u00abSomos fisioterapeutas en vilafranca y ofrecemos fisioterapia en vilafranca para personas que buscan fisioterapeutas en vilafranca&#8230;\u00bb<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Incluye la ubicaci\u00f3n de forma natural y s\u00f3lo donde aporte contexto real al usuario.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Crear una p\u00e1gina id\u00e9ntica para cada municipio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Cambiar \u00fanicamente <strong>SEO en Vilafranca<\/strong> por <strong>SEO en Vilanova<\/strong> no convierte dos p\u00e1ginas en contenidos distintos.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Crea una p\u00e1gina local s\u00f3lo cuando puedas responder de forma espec\u00edfica a la zona y aportar contenido propio.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Elegir mal las categor\u00edas del perfil de empresa<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Seleccionar muchas categor\u00edas porque contienen t\u00e9rminos relacionados con sus servicios puede generar una representaci\u00f3n confusa del negocio.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Prioriza la actividad principal y a\u00f1ade s\u00f3lo categor\u00edas secundarias que realmente correspondan a los servicios que ofreces.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 05<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Comprar o manipular rese\u00f1as<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Las rese\u00f1as deber\u00edan reflejar experiencias aut\u00e9nticas de clientes.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Integra la solicitud de rese\u00f1as dentro del proceso habitual del negocio y deja que el cliente comparta su experiencia libremente.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 06<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Registrarse en directorios sin ning\u00fan criterio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>La cantidad no deber\u00eda ser el objetivo.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Prioriza fuentes relevantes y reales relacionadas con el sector, actividad o ubicaci\u00f3n del negocio.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-errors__item\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-seo-errors__head\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-seo-errors__badge\">Error 07<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>No medir resultados del negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Si s\u00f3lo observas posiciones, puedes perder de vista lo importante.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-seo-errors__fix\"><!-- [et_pb_line_break_holder] -->      <strong>Qu\u00e9 hacer:<\/strong><!-- [et_pb_line_break_holder] --> Relaciona la mejora de visibilidad con llamadas, formularios, reservas o cualquier acci\u00f3n relevante para el negocio.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-errors {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__item {<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__head {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  align-items: flex-start;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__badge {<!-- [et_pb_line_break_holder] -->  flex: 0 0 auto;<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  padding: 6px 9px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.11);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__head h3 {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__item > p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__fix {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: auto 1fr;<!-- [et_pb_line_break_holder] -->  gap: 8px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 12px 14px;<!-- [et_pb_line_break_holder] -->  border-left: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.07);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__fix strong {<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__example {<!-- [et_pb_line_break_holder] -->  margin: 0 0 12px;<!-- [et_pb_line_break_holder] -->  padding: 12px 14px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.55;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-errors__item:nth-child(2n) .circell-seo-errors__badge {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-seo-errors__item {<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-errors__head {<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->    gap: 8px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-errors__fix {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 4px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Tiempo y expectativas<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfCu\u00e1nto tarda en funcionar una estrategia de SEO local<\/h2>\n<p>No existe un plazo igual para todos los proyectos. El tiempo necesario depender\u00e1 de distintos factores.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Adem\u00e1s, existen acciones que pueden reflejarse antes que otras.<br \/>Corregir informaci\u00f3n incorrecta del perfil de empresa es muy diferente a intentar ganar visibilidad frente a competidores que llevan a\u00f1os trabajando su presencia local.<br \/>Por eso es \u00fatil medir una evoluci\u00f3n continua antes de que esperar una fecha exacta donde el SEO comience a funcionar.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-seo-time\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>01<\/span><!-- [et_pb_line_break_holder] --><pee>Competencia de la zona<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>02<\/span><!-- [et_pb_line_break_holder] --><pee>Situaci\u00f3n inicial del perfil de empresa<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>03<\/span><!-- [et_pb_line_break_holder] --><pee>Estado actual de la web<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>04<\/span><!-- [et_pb_line_break_holder] --><pee>Autoridad y presencia previa del negocio<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>05<\/span><!-- [et_pb_line_break_holder] --><pee>Nivel de los competidores<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>06<\/span><!-- [et_pb_line_break_holder] --><pee>Demanda disponible<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-time__item\"><!-- [et_pb_line_break_holder] -->    <span>07<\/span><!-- [et_pb_line_break_holder] --><pee>Recursos destinados al proyecto<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-time {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  margin: 26px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time__item {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  padding: 14px 16px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time__item span {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  flex: 0 0 auto;<!-- [et_pb_line_break_holder] -->  width: 34px;<!-- [et_pb_line_break_holder] -->  height: 34px;<!-- [et_pb_line_break_holder] -->  border-radius: 9px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time__item:nth-child(3n+2) span {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time__item:nth-child(3n) span {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-time__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-seo-time {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Hacer SEO local por tu cuenta<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfSe puede hacer SEO local por cuenta propia?<\/h2>\n<p>S\u00ed. Muchas de las acciones b\u00e1sicas pueden trabajarse internamente.<br \/>Por ejemplo: puedes mantener actualizado el perfil de empresa, solicitar y responder a rese\u00f1as, mejora la informaci\u00f3n de tu web, a\u00f1adir servicios, revisar consultas y asegurarte de que los datos del negocio sean coherentes.<\/p>\n<p>El problema es que son muchas cosas, y ah\u00ed todav\u00eda falta buscar directorios relevantes, medios con presencia local&#8230; Y si no tienes tiempo ni claro qu\u00e9 priorizar, es f\u00e1cil acabar invirtiendo tiempo en tareas con poco impacto.<\/p>\n<p>En estos casos, puede tener sentido realizar primero un diagn\u00f3stico o trabajar con un <a href=\"https:\/\/circellll.com\/es\/servicios\/seo-local\/\">servicio de SEO local<\/a> en el que puedas delegar todas estas funciones.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Adem\u00e1s, existen acciones que pueden reflejarse antes que otras.<br \/>Corregir informaci\u00f3n incorrecta del perfil de empresa es muy diferente a intentar ganar visibilidad frente a competidores que llevan a\u00f1os trabajando su presencia local.<br \/>Por eso es \u00fatil medir una evoluci\u00f3n continua antes de que esperar una fecha exacta donde el SEO comience a funcionar.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Resumen<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En resumen: c\u00f3mo mejorar el SEO local<\/h2>\n<p>Mejorar el SEO local no consiste en aplicar una t\u00e9cnica aislada. Normalmente es necesario mejorar la informaci\u00f3n del negocio, la relevancia de la web, el perfil de empresa en Google, las rese\u00f1as y la autoridad local, comprobando despu\u00e9s si estas acciones aumentan la visibilidad y las oportunidades reales.<br \/>\nSi quieres saber c\u00f3mo hacer SEO local, la idea principal es empezar entendiendo la demanda, construir correctamente la presencia del negocio en Google y en la web, trabajar la reputaci\u00f3n y autoridad y medir despu\u00e9s qu\u00e9 acciones est\u00e1n generando una mejora real.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Preguntas frecuentes sobre SEO local<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bb\u00bfQu\u00e9 diferencia existe entre SEO local y SEO?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]El SEO local est\u00e1 orientado en b\u00fasquedas en las que la ubicaci\u00f3n del usuario o la zona de tu negocio son relevantes. Aparte de trabajar la web, se incluyen elementos como el perfil de empresa en Google y otras se\u00f1ales relacionadas con la presencia local.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfNecesito un perfil de empresa en Google para realizar SEO local?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed, aunque no es el \u00fanico elemento del SEO local, es una pieza importante, especialmente para ganar visibilidad en Google Maps y en los resultados locales.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfLas rese\u00f1as ayudan para hacer SEO local?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]Las rese\u00f1as forman parte de la presencia y reputaci\u00f3n online del negocio y pueden influir tanto en la confianza del usuario como en su visibilidad local. Lo importante es conseguir opiniones aut\u00e9nticas de clientes y gestionarlas de forma natural.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfQu\u00e9 herramientas puedo utilizar para realizar SEO local?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]Puedes empezar con herramientas gratuitas como Google Search Console, Google Keyword Planner, Google Analytics 4 y el propio perfil de empresa en Google. Por an\u00e1lisis m\u00e1s avanzados puedes utilizar herramientas como SE Ranking o Collac, especialmente para investigar palabras clave, competencia y posiciones locales.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto tarda el SEO local en dar resultados?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No existe un plazo fijo. Depende de muchos factores como la competencia de la zona, el estado inicial de la web, el perfil de empresa en Google&#8230;[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda pr\u00e1cticaC\u00f3mo hacer SEO local paso a paso: gu\u00eda para posicionar tu negocioSi tienes un negocio que trabaja en una zona concreta, el SEO local puede ayudarte a aparecer cuando alguien busca tus servicios cerca de tu ubicaci\u00f3n, tanto en Google Maps como en los resultados de b\u00fasqueda. Es importante saber que hacer SEO local [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-6392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-local"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"predecessor-version":[{"id":6394,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6392\/revisions\/6394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6391"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}