{"id":6396,"date":"2026-06-15T11:56:26","date_gmt":"2026-06-15T09:56:26","guid":{"rendered":"https:\/\/circellll.com\/blog\/como-aparecer-en-google-maps\/"},"modified":"2026-09-10T16:15:27","modified_gmt":"2026-09-10T14:15:27","slug":"como-aparecer-en-google-maps","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/como-aparecer-en-google-maps\/","title":{"rendered":"C\u00f3mo aparecer en Google Maps y mejorar tu posicionamiento"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Antes de empezar<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>C\u00f3mo aparecer en Google Maps<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb]Para que tu negocio aparezca en Google Maps, tu negocio debe tener un perfil de empresa en Google apto, reclamado y verificado y con toda la informaci\u00f3n completa. Tener un perfil creado permite optar a aparecer en los resultados locales, pero no garantiza una posici\u00f3n determinada.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Paso a paso<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo aparecer en Google Maps paso a paso<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-maps-steps\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-steps__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-steps__number\">01<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Crea o reclama el perfil<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Comprueba si el negocio ya existe en Google Maps. Si no est\u00e1, cr\u00e9alo; si ya aparece, solicita la propiedad. <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-steps__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-steps__number\">02<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Verifica el negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Completa el proceso de verificaci\u00f3n para confirmar que tienes autorizaci\u00f3n para gestionar el perfil de empresa.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-steps__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-steps__number\">03<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Completa la informaci\u00f3n<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Revisa nombre, direcci\u00f3n o \u00e1rea de servicio, tel\u00e9fono, web, horarios, servicios, categor\u00edas, fotograf\u00edas y atributos relevantes.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-steps__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-steps__number\">04<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Elige bien la categor\u00eda principal<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Selecciona la categor\u00eda que mejor represente a la actividad principal del negocio y a\u00f1ade s\u00f3lo secundarias realmente relacionadas.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-steps__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-steps__number\">05<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Mant\u00e9n el perfil actualizado<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Revisa peri\u00f3dicamente horarios, servicios, datos de contacto y posibles incidencias para que el perfil siga representando el negocio real.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-maps-steps {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 46px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__number {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 40px;<!-- [et_pb_line_break_holder] -->  height: 40px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.11);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item:nth-child(2) .circell-maps-steps__number {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item:nth-child(3) .circell-maps-steps__number {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item:nth-child(4) .circell-maps-steps__number {<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.09);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item:nth-child(5) .circell-maps-steps__number {<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.11);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 6px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-steps__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-maps-steps__item {<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Crea o reclama el perfil de empresa en Google<\/h3>\n<p>El primer paso es comprobar si tu negocio aparece ya en Google Maps.<\/p>\n<p>Si no existe ning\u00fan perfil, puedes crearlo. Si ya aparece una ficha del negocio pero no tienes acceso, deber\u00e1s solicitar su propiedad. <\/p>\n<p>Es importante evitar crear perfiles duplicados para un mismo negocio. Si ya existe uno, lo adecuado es reclamarlo y gestionarlo desde all\u00ed. <\/p>\n<p>Utiliza siempre el nombre real del negocio, tal y como se muestra p\u00fablicamente, y evita a\u00f1adir palabras clave, servicios o ubicaciones que no formen parte de su nombre.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Verifica el negocio<\/h3>\n<p>Google necesita comprobar que realmente tienes autorizaci\u00f3n para gestionar tu negocio.<\/p>\n<p>El m\u00e9todo de verificaci\u00f3n disponible puede variar seg\u00fan la empresa y la informaci\u00f3n del perfil. Google puede ofrecer distintos sistemas dependiendo de cada caso. <\/p>\n<p>Si est\u00e1s creando el perfil desde cero, conviene completar correctamente este proceso antes de empezar a preocuparte por el posicionamiento.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Completa correctamente la informaci\u00f3n del perfil<\/h3>\n<p>Una vez que tengas acceso, revisa toda la informaci\u00f3n b\u00e1sica del negocio.<\/p>\n<p>Comprueba especialmente:<\/p>\n<ul>\n<li>Nombre del negocio.<\/li>\n<li>Direcci\u00f3n o \u00e1rea de servicio.<\/li>\n<li>Tel\u00e9fono.<\/li>\n<li>P\u00e1gina web.<\/li>\n<li>Horarios habituales y especiales.<\/li>\n<li>Servicios.<\/li>\n<li>Categor\u00edas.<\/li>\n<li>Fotograf\u00edas.<\/li>\n<li>Otros atributos relevantes para la actividad.<\/li>\n<\/ul>\n<p>No se trata de llenar campos para llenarlos, sino mantener una ficha precisa, \u00fatil y actualizada para que tanto Google como los usuarios puedan entender correctamente el negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Elige bien la categor\u00eda principal<\/h3>\n<p>La categor\u00eda principal debe representar lo mejor posible la actividad principal del negocio.<\/p>\n<p>Por ejemplo, una cl\u00ednica de fisioterapia deber\u00eda utilizar una categor\u00eda directamente relacionada con fisioterapia en lugar de seleccionar una opci\u00f3n m\u00e1s gen\u00e9rica simplemente para que pueda englobar m\u00e1s servicios.<\/p>\n<p>Tambi\u00e9n puedes a\u00f1adir categor\u00edas secundarias cuando realmente correspondan a otras actividades del negocio.<\/p>\n<p>La prioridad deber\u00eda ser que Google pueda entender con claridad qu\u00e9 tipo de negocio eres y qu\u00e9 servicios ofreces.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Mant\u00e9n el perfil actualizado<\/h3>\n<p>Configurar el perfil no es una tarea que se realiza una sola vez.<\/p>\n<p>Los horarios pueden cambiar, pueden aparecer nuevos servicios, modificarse tel\u00e9fonos o existir festivos con horarios especiales.<\/p>\n<p>Tambi\u00e9n conviene revisar peri\u00f3dicamente que no exista informaci\u00f3n obsoleta, cambios incorrectos o incidencias pendientes.<\/p>\n<p>El objetivo es sencillo: que el Perfil de Empresa siga representando fielmente el negocio que existe en el mundo real.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Posicionamiento<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 puedes mejorar para ganar visibilidad en Google Maps<\/h2>\n<p>Para mejorar tu posicionamiento en Google Maps puedes trabajar la relevancia y prominencia del negocio mediante un perfil completo, categor\u00edas correctas, rese\u00f1as reales, una web coherente y una presencia externa relevante. La distancia, en cambio, depende en gran medida de la ubicaci\u00f3n del usuario y del negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-maps-visibility\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-visibility__grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"circell-maps-visibility__card\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-maps-visibility__label\">Perfil<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Mantiene un perfil completo y coherente<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Revisa categor\u00edas, servicios, horarios, informaci\u00f3n de contacto y cualquier otro dato que ayude a Google ya los usuarios a entender correctamente qu\u00e9 ofrece el negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>No es necesario introducir palabras clave de forma artificial. La prioridad es que la informaci\u00f3n sea precisa y coherente. <\/pee><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"circell-maps-visibility__card\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-maps-visibility__label\">Rese\u00f1as<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Consigue y responde rese\u00f1as reales<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Facilita a los clientes el enlace para dejar una rese\u00f1a una vez que haya terminado el servicio y deja que compartan libremente su experiencia.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Tambi\u00e9n conviene responder las valoraciones de forma natural, tanto las positivas como las negativas.<\/pee><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"circell-maps-visibility__card\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-maps-visibility__label\">Web<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Trabaja tambi\u00e9n la web<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Una web que explique claramente los servicios, ubicaci\u00f3n o \u00e1rea de cobertura y datos de contacto puede aportar m\u00e1s contexto sobre el negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>No vamos a entrar aqu\u00ed en arquitectura, keywords, p\u00e1ginas locales o SEO t\u00e9cnico. Para profundizar en ella, consulta la gu\u00eda sobre <a href=\"https:\/\/circellll.com\/es\/blog\/com-hacerseo-local\/\">c\u00f3mo hacer SEO local<\/a>. <\/pee><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class=\"circell-maps-visibility__card\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-maps-visibility__label\">Autoridad<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Refuerza la presencia externa del negocio<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Enlaces, menciones en web relevantes, asociaciones, portales sectoriales o medios locales pueden formar parte de la presencia digital del negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>La prioridad no es aparecer en muchos directorios, sino en fuentes que tengan sentido para la actividad y ubicaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-visibility__distance\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-maps-visibility__distance-icon\">\u2194<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <span class=\"circell-maps-visibility__distance-label\">El factor que no controlas del todo<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>La distancia tambi\u00e9n condiciona los resultados<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Un negocio puede tener mucha visibilidad para una b\u00fasqueda hecha cerca de su ubicaci\u00f3n y aparecer m\u00e1s abajo cuando la misma consulta se realiza desde otro punto.<\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Posicionarse en Google Maps no significa ocupar una posici\u00f3n fija para toda una ciudad.<\/strong><\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-maps-visibility {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__grid {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card {<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__label {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  margin-bottom: 12px;<!-- [et_pb_line_break_holder] -->  padding: 6px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card:nth-child(2) .circell-maps-visibility__label {<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card:nth-child(3) .circell-maps-visibility__label {<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card:nth-child(4) .circell-maps-visibility__label {<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.09);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card h3,<!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 8px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card p,<!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card p:last-child,<!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance p:last-child {<!-- [et_pb_line_break_holder] -->  margin-bottom: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__card a {<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 48px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  margin-top: 14px;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance-icon {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 44px;<!-- [et_pb_line_break_holder] -->  height: 44px;<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: rgba(242, 241, 237, 0.10);<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance-label {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 7px;<!-- [et_pb_line_break_holder] -->  color: #7AE2AD;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance h3,<!-- [et_pb_line_break_holder] -->.circell-maps-visibility__distance p {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-maps-visibility__grid {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-maps-visibility__card,<!-- [et_pb_line_break_holder] -->  .circell-maps-visibility__distance {<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-maps-visibility__distance {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Diagn\u00f3stico<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Por qu\u00e9 tu negocio no aparece en Google Maps<\/h2>\n<p>Si has creado el perfil pero no consigues encontrarlo como esperabas, primero conviene identificar lo que est\u00e1 pasando antes de empezar a modificar elementos sin criterio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-maps-diagnostic\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-diagnostic__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-diagnostic__status\">01<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>El perfil a\u00fan no est\u00e1 verificado<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Si el proceso de verificaci\u00f3n no se ha completado correctamente, puede haber limitaciones en la gesti\u00f3n o presencia del perfil.<\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar:<\/strong> comprueba dentro de tu cuenta si existe alg\u00fan paso de verificaci\u00f3n pendiente.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-diagnostic__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-diagnostic__status\">02<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>La informaci\u00f3n es incompleta o incorrecta<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Una direcci\u00f3n mal configurada, una categor\u00eda poco adecuada o informaci\u00f3n contradictoria puede dificultar que Google interprete correctamente su negocio.<\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar:<\/strong> aseg\u00farate de que los datos principales representan la realidad actual de la empresa.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-diagnostic__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-diagnostic__status\">03<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>El negocio no cumple los requisitos o tiene incidencias<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>No todos los tipos de actividad son aptos para disponer de un perfil de empresa. Tambi\u00e9n pueden aparecer problemas si el perfil incumple alguna de las directrices de Google. <\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar:<\/strong> comprueba si existen avisos, suspensiones, restricciones u otras incidencias antes de centrarte en el posicionamiento.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-diagnostic__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-diagnostic__status\">04<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>El perfil es nuevo o los cambios todav\u00eda no se han reflejado<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Los cambios realizados en el Perfil de Empresa no siempre se muestran inmediatamente.<\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar:<\/strong> si acabas de crear, verificar o modificar informaci\u00f3n importante, espera a que Google procese los cambios antes de volver a modificar la ficha.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-maps-diagnostic__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-maps-diagnostic__status\">05<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Google no considera el negocio suficientemente relevante para esa b\u00fasqueda<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Que el perfil exista no significa que vaya a aparecer para cualquier consulta. Google intenta mostrar negocios relacionados con lo que est\u00e1 buscando el usuario. <\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Qu\u00e9 revisar:<\/strong> comprueba si el servicio est\u00e1 bien representado en el perfil y en la web, teniendo en cuenta que la distancia y la prominencia tambi\u00e9n pueden influir en los resultados.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 42px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px 20px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__status {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 38px;<!-- [et_pb_line_break_holder] -->  height: 38px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__item h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 7px;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__item p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 9px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__item p:last-child {<!-- [et_pb_line_break_holder] -->  margin-bottom: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-maps-diagnostic__item strong {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-maps-diagnostic__item {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 36px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-maps-diagnostic__status {<!-- [et_pb_line_break_holder] -->    width: 34px;<!-- [et_pb_line_break_holder] -->    height: 34px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">En resumen<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo aparecer y posicionarte mejor en Google Maps<\/h2>\n<p>Para aparecer en Google Maps necesitas crear o reclamar tu Perfil de Empresa, verificarlo y mantener la informaci\u00f3n completa y actualizada. Para posicionarte mejor, trabaja especialmente la relevancia y la prominencia del negocio, sabiendo que la distancia condicionar\u00e1 tambi\u00e9n qu\u00e9 resultados ve cada usuario. <\/p>\n<p>Si tu objetivo es mejorar el posicionamiento en Google Maps, comienza por asegurarte de que el perfil representa correctamente el negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Luego puedes trabajar las se\u00f1ales que s\u00ed dependen de ti: informaci\u00f3n, categor\u00edas, servicios, reputaci\u00f3n, web y presencia externa.<\/p>\n<p>Lo que no deber\u00edas esperar es una posici\u00f3n fija o garantizada.<\/p>\n<p>La visibilidad puede cambiar seg\u00fan la b\u00fasqueda, competencia y ubicaci\u00f3n de cada usuario.<br \/>Si necesitas trabajar estos elementos como parte de una estrategia m\u00e1s amplia, tambi\u00e9n puede tener sentido recurrir a un <a href=\"https:\/\/circellll.com\/es\/servicios\/seo-local\/\">servicio de SEO local<\/a> que permita detectar qu\u00e9 est\u00e1 limitando la visibilidad y qu\u00e9 acciones deber\u00edan priorizarse.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Preguntas frecuentas sobre Google Maps<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bb\u00bfSe puede salir primero en Google Maps?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bbon\u00bb]No se puede garantizar salir primero en Google Maps.<\/p>\n<p>Google ordena los resultados locales principalmente seg\u00fan su relevancia, distancia y prominencia. Por eso, un mismo negocio puede aparecer en posiciones diferentes seg\u00fan la b\u00fasqueda y la ubicaci\u00f3n del usuario. <\/p>\n<p>Lo m\u00e1s \u00fatil es trabajar los factores que s\u00ed puedes mejorar y analizar c\u00f3mo evoluciona la visibilidad del negocio.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfEs gratis aparecer en Google Maps?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed. Crear y gestionar un Perfil de Empresa en Google no requiere pagar por aparecer de forma org\u00e1nica en Google Maps. <\/p>\n<p>La publicidad de Google es un sistema distinto y funciona mediante pago.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfNecesito una p\u00e1gina web para aparecer en Google Maps?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No necesariamente.<br \/>\n<br \/>Un negocio puede disponer de un Perfil de Empresa sin tener p\u00e1gina web, siempre que cumpla los requisitos de Google.<br \/>\n<br \/>Sin embargo, una web bien trabajada puede aportar m\u00e1s contexto sobre los servicios, la ubicaci\u00f3n y la actividad del negocio.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto tarda un negocio en aparecer en Google Maps?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No existe un plazo \u00fanico para todos los negocios.<br \/>\n<br \/>La verificaci\u00f3n, la creaci\u00f3n de un nuevo perfil y determinados cambios pueden necesitar tiempo para procesarse y reflejarse en los resultados.<br \/>\n<br \/>Si acabas de crear o modificar el perfil, comprueba primero que todo est\u00e9 correctamente configurado antes de realizar nuevos cambios continuamente.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de empezarC\u00f3mo aparecer en Google MapsPara que tu negocio aparezca en Google Maps, tu negocio debe tener un perfil de empresa en Google apto, reclamado y verificado y con toda la informaci\u00f3n completa. Tener un perfil creado permite optar a aparecer en los resultados locales, pero no garantiza una posici\u00f3n determinada.Paso a pasoC\u00f3mo aparecer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-6396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-local"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6396"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6396\/revisions"}],"predecessor-version":[{"id":6398,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6396\/revisions\/6398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6395"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}