{"id":6400,"date":"2026-07-10T13:28:10","date_gmt":"2026-07-10T11:28:10","guid":{"rendered":"https:\/\/circellll.com\/blog\/como-anunciarse-en-google-ads\/"},"modified":"2026-09-10T16:49:15","modified_gmt":"2026-09-10T14:49:15","slug":"como-anunciarse-en-google-ads","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/como-anunciarse-en-google-ads\/","title":{"rendered":"C\u00f3mo anunciarse en Google Ads: gu\u00eda paso a paso"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Antes de empezar<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>C\u00f3mo anunciarse en Google Ads: gu\u00eda para empezar paso a paso<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]Para anunciarte en Google necesitas una cuenta de Google Ads, un objetivo claro, una p\u00e1gina donde enviar a los usuarios, un presupuesto y una manera de medir qu\u00e9 pasa despu\u00e9s del clic.<br \/>\n<br \/>Antes de entrar en Google Ads y empezar a seguir los pasos de configuraci\u00f3n, conviene preparar cinco cosas.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-ready\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-ready__header\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-ready__eyebrow\">Antes de publicar<\/span><!-- [et_pb_line_break_holder] --><pee>Comprueba que tienes estas 5 piezas preparadas antes de activar tu campa\u00f1a.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-ready__list\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-ready__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ads-ready__check\">\u2713<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>Objetivo concreto<\/strong><!-- [et_pb_line_break_holder] --><pee>Define lo que quieres conseguir: contactos, llamadas, reservas, ventas o registros.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-ready__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ads-ready__check\">\u2713<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>P\u00e1gina de destino<\/strong><!-- [et_pb_line_break_holder] --><pee>Env\u00eda al usuario a una p\u00e1gina que responda directamente a la b\u00fasqueda y al anuncio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-ready__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ads-ready__check\">\u2713<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><strong>Conversi\u00f3n medible<\/strong><!-- [et_pb_line_break_holder] --><pee>Decide qu\u00e9 acci\u00f3n vas a considerar valiosa y aseg\u00farate de que la puedes medir.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-ready__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ads-ready__check\">\u2713<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>Presupuesto<\/strong><!-- [et_pb_line_break_holder] --><pee>Define una inversi\u00f3n coherente con el mercado, competencia y objetivos del negocio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-ready__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ads-ready__check\">\u2713<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>Cuenta de Google Ads<\/strong><!-- [et_pb_line_break_holder] --><pee>Utiliza tu cuenta desde la que gestionar\u00e1s campa\u00f1as, presupuesto, anuncios y resultados.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-ready {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->  padding: 24px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 18px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__header {<!-- [et_pb_line_break_holder] -->  margin-bottom: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__eyebrow {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  padding: 6px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: .04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__header p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__list {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 36px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 14px 0;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__item:first-child {<!-- [et_pb_line_break_holder] -->  border-top: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__check {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 32px;<!-- [et_pb_line_break_holder] -->  height: 32px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__item strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-ready__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-ready {<!-- [et_pb_line_break_holder] -->    padding: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-ready__item {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 32px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 10px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-ready__check {<!-- [et_pb_line_break_holder] -->    width: 28px;<!-- [et_pb_line_break_holder] -->    height: 28px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 necesitas antes de anunciarte en Google<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Objetivo concreto<\/h3>\n<p>Primero debes decidir qu\u00e9 quieres que ocurra gracias a la campa\u00f1a.<\/p>\n<p>Por ejemplo:<\/p>\n<ul>\n<li>Recibir solicitudes de presupuesto.<\/li>\n<li>Generar llamadas.<\/li>\n<li>Conseguir reservas.<\/li>\n<li>Vender un producto.<\/li>\n<li>Generar registros.<\/li>\n<li>Llevar a personas a una p\u00e1gina concreta.<\/li>\n<\/ul>\n<p>\u00abTener m\u00e1s visitas\u00bb puede ser una consecuencia de la campa\u00f1a, pero normalmente no es suficiente como objetivo de negocio.<\/p>\n<p>Cuanto m\u00e1s concreto sea el resultado que quieres conseguir, m\u00e1s f\u00e1cil ser\u00e1 configurar y valorar la campa\u00f1a despu\u00e9s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Una p\u00e1gina de destino preparada<\/h3>\n<p>Cuando alguien haga clic en un anuncio, debes enviarlo a una p\u00e1gina que responda bien a lo que estaba buscando.<\/p>\n<p>Si anuncias un servicio concreto, normalmente tendr\u00e1 m\u00e1s sentido llevar al usuario a la p\u00e1gina de ese servicio que enviarlo directamente a la p\u00e1gina de inicio.<\/p>\n<p>La coherencia entre b\u00fasqueda, anuncio y p\u00e1gina de destino es una de las bases de una campa\u00f1a bien planteada.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Una conversi\u00f3n que puedas medir<\/h3>\n<p>Una conversi\u00f3n es la acci\u00f3n que consideras valiosa para tu negocio: un formulario enviado, una compra, una llamada o una reserva, por ejemplo.<\/p>\n<p>Si s\u00f3lo miras clics y visitas, puedes saber que la publicidad est\u00e1 trayendo tr\u00e1fico, pero no necesariamente si ese tr\u00e1fico est\u00e1 ayudando al negocio.<\/p>\n<p>Por eso conviene decidir qu\u00e9 medir\u00e1s antes de empezar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Un presupuesto<\/h3>\n<p>Google Ads le permite definir cu\u00e1nto quieres invertir, pero no existe un presupuesto adecuado para todos los negocios.<\/p>\n<p>La cantidad necesaria depender\u00e1 del sector, la competencia, el mercado, las b\u00fasquedas que quieras trabajar y los resultados que esperes obtener.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Una cuenta de Google Ads<\/h3>\n<p>Por \u00faltimo, necesitar\u00e1s una cuenta de Google Ads desde la que crear y gestionar las campa\u00f1as, consultar el rendimiento y realizar los ajustes necesarios.<\/p>\n<p>Una vez que tengas preparada esta base, ya puedes empezar a crear la primera campa\u00f1a.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Paso a paso<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo anunciarse en Google Ads paso a paso<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Para crear una campa\u00f1a de Google Ads debes definir el objetivo, elegir el tipo de campa\u00f1a, configurar la segmentaci\u00f3n y el presupuesto, preparar los anuncios y asegurarte de que puedes medir las conversiones antes de publicarla.<br \/>\n<br \/>La interfaz de Google Ads puede cambiar y algunas opciones dependen del tipo de campa\u00f1a, pero el proceso general sigue una l\u00f3gica bastante clara.<br \/>\n<br \/>Para explicarlo, utilizaremos principalmente una campa\u00f1a de b\u00fasqueda como ejemplo.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-process\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><!-- [et_pb_line_break_holder] --> <strong>Crea la cuenta<\/strong><!-- [et_pb_line_break_holder] --><pee>Accede a Google Ads y prepara el espacio desde el que gestionar\u00e1s la campa\u00f1a.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><!-- [et_pb_line_break_holder] --> <strong>Define el objetivo<\/strong><!-- [et_pb_line_break_holder] --><pee>Decide si quieres generar contactos, ventas, reservas u otra acci\u00f3n concreta.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><!-- [et_pb_line_break_holder] --> Elige la campa\u00f1a<!-- [et_pb_line_break_holder] --><pee>Selecciona el tipo de campa\u00f1a que mejor encaja con el objetivo y la demanda.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><!-- [et_pb_line_break_holder] --> <strong>Configura la segmentaci\u00f3n<\/strong><!-- [et_pb_line_break_holder] --><pee>Define d\u00f3nde quieres mostrar sus anuncios ya qu\u00e9 usuarios quieres llegar.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">05<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><!-- [et_pb_line_break_holder] --> <strong>Asigna el presupuesto<\/strong><!-- [et_pb_line_break_holder] --><pee>Decide cu\u00e1nto vas a invertir y c\u00f3mo quieres que Google utilice este presupuesto.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">06<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><strong><!-- [et_pb_line_break_holder] --> Organiza palabras clave y anuncios<!-- [et_pb_line_break_holder] --><\/strong><pee>Agrupa las b\u00fasquedas por intenci\u00f3n y mantiene coherencia con la p\u00e1gina de destino.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">07<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><strong><!-- [et_pb_line_break_holder] --> Escribe los anuncios<!-- [et_pb_line_break_holder] --><\/strong><pee>Explica qu\u00e9 ofreces y adapta el mensaje a su b\u00fasqueda que quieres captar.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-process__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-process__number\">08<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ads-process__content\"><strong><!-- [et_pb_line_break_holder] --> Revisa las conversiones<!-- [et_pb_line_break_holder] --><\/strong><pee>Comprueba que podr\u00e1s medir las acciones importantes antes de publicarte.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-process {<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 0;<!-- [et_pb_line_break_holder] -->  margin: 28px 0 34px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process::before {<!-- [et_pb_line_break_holder] -->  content: \"\";<!-- [et_pb_line_break_holder] -->  position: absolute;<!-- [et_pb_line_break_holder] -->  top: 20px;<!-- [et_pb_line_break_holder] -->  bottom: 20px;<!-- [et_pb_line_break_holder] -->  left: 21px;<!-- [et_pb_line_break_holder] -->  width: 1px;<!-- [et_pb_line_break_holder] -->  background: rgba(41, 51, 46, 0.14);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__item {<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 44px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  padding: 0 0 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__item:last-child {<!-- [et_pb_line_break_holder] -->  padding-bottom: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__number {<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  z-index: 1;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 42px;<!-- [et_pb_line_break_holder] -->  height: 42px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__item:nth-child(2n) .circell-ads-process__number {<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__content {<!-- [et_pb_line_break_holder] -->  padding: 9px 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__content strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-process__content p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-process::before {<!-- [et_pb_line_break_holder] -->    left: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-process__item {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 38px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-process__number {<!-- [et_pb_line_break_holder] -->    width: 36px;<!-- [et_pb_line_break_holder] -->    height: 36px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-process__content {<!-- [et_pb_line_break_holder] -->    padding-top: 5px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Crea tu cuenta de Google Ads<\/h3>\n<p>Accede a Google Ads con la cuenta de Google que desees utilizar para gestionar la publicidad<\/p>\n<p>Durante la configuraci\u00f3n inicial, Google puede guiarte para crear una primera campa\u00f1a.<br \/>\nNo tengas prisa por publicarla.<\/p>\n<p>Es preferible revisar bien las opciones disponibles y entender lo que est\u00e1s configurando antes de activar ninguna campa\u00f1a con presupuesto.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Define qu\u00e9 quieres conseguir<\/h3>\n<p>Cuando creas una nueva campa\u00f1a, Google Ads pide cu\u00e1l es el objetivo publicitario.<\/p>\n<p>Entre las opciones pueden aparecer objetivos relacionados con ventas, clientes potenciales o tr\u00e1fico en el sitio web, entre otros.<\/p>\n<p>Lo importante no es elegir la opci\u00f3n que parezca m\u00e1s atractiva, sino que el objetivo de Google Ads coincida con lo que realmente quieres conseguir.<\/p>\n<p>Si tu negocio necesita solicitudes de presupuesto, por ejemplo, una conversi\u00f3n relacionada con el env\u00edo del formulario tendr\u00e1 mucho m\u00e1s valor que acumular visitas sin saber lo que hacen despu\u00e9s.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Elige el tipo de campa\u00f1a<\/h3>\n<p>Google Ads dispone de varios tipos de campa\u00f1a y cada uno responde a necesidades distintas.<\/p>\n<p>Si est\u00e1s empezando y quieres llegar a personas que ya est\u00e1n buscando sus servicios o productos, las campa\u00f1as de b\u00fasqueda son una de las opciones m\u00e1s f\u00e1ciles de entender.<\/p>\n<p>Funcionan principalmente con anuncios que pueden aparecer en los resultados de b\u00fasqueda cuando una consulta est\u00e1 relacionada con lo que anuncias.<\/p>\n<p>Esto no significa que Buscar sea siempre la mejor opci\u00f3n. La decisi\u00f3n depender\u00e1 del negocio, el objetivo y los recursos disponibles.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Configura las ubicaciones y la segmentaci\u00f3nAhora tienes que decidir d\u00f3nde quieres mostrar sus anuncios.<\/h3>\n<p>Ahora tienes que decidir d\u00f3nde quieres mostrar sus anuncios.<\/p>\n<p>Un negocio local puede necesitar limitar la campa\u00f1a a determinadas poblaciones o zonas, mientras que un ecommerce puede tener una cobertura mucho m\u00e1s amplia.<\/p>\n<p>No selecciones territorios simplemente porque \u201ccuanta m\u00e1s gente mejor\u201d.<\/p>\n<p>Si s\u00f3lo puedes dar servicio en una zona concreta, mostrar anuncios fuera de este \u00e1rea puede consumir presupuesto en usuarios que dif\u00edcilmente se convertir\u00e1n en clientes.<\/p>\n<p>Revisa tambi\u00e9n las opciones de segmentaci\u00f3n geogr\u00e1fica disponibles y comprueba que coinciden con el comportamiento que buscas.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Decide el presupuesto y la estrategia de sube<\/h3>\n<p>El presupuesto determina cu\u00e1nto est\u00e1s dispuesto a invertir, mientras que la estrategia de sube indica a Google Ads c\u00f3mo quieres que utilice este presupuesto en funci\u00f3n del objetivo de la campa\u00f1a.<\/p>\n<p>Google dispone de diferentes estrategias orientadas, por ejemplo, a clics, conversiones o valor de conversi\u00f3n.<\/p>\n<p>Para un novato, lo importante es no elegirlas s\u00f3lo por el nombre.<\/p>\n<p>Si el objetivo real son contactos o ventas, necesitas tener una medida de conversiones fiable para que los datos que utilizas para tomar decisiones tengan sentido.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Organiza los grupos de anuncios y palabras clave<\/h3>\n<p>En una campa\u00f1a de b\u00fasqueda, las palabras clave ayudan a definir las b\u00fasquedas con las que quieres relacionar sus anuncios.<\/p>\n<p>No conviene poner todos los servicios del negocio en un \u00fanico grupo.<\/p>\n<p>Por ejemplo, si una empresa ofrece fisioterapia deportiva y fisioterapia a domicilio, separar estas intenciones puede permitir crear anuncios y p\u00e1ginas de destino mucho m\u00e1s espec\u00edficos.<\/p>\n<p>La l\u00f3gica es:<br \/>\nB\u00fasqueda del usuario \u2192 palabra clave \u2192 anuncio relacionado \u2192 p\u00e1gina que responde a esa necesidad.<\/p>\n<p>Esta estructura facilita tanto la gesti\u00f3n de la campa\u00f1a como la experiencia del usuario.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Escribe los anuncios<\/h3>\n<p>El anuncio debe ayudar al usuario a entender r\u00e1pidamente si el resultado es relevante para su b\u00fasqueda. Explica qu\u00e9 ofreces y evita titulares gen\u00e9ricos que podr\u00edan pertenecer a cualquier negocio del sector.<\/p>\n<p>Tambi\u00e9n es importante que el mensaje del anuncio coincida con lo que el usuario encontrar\u00e1 despu\u00e9s de hacer clic.<\/p>\n<p>Si anuncias un servicio u oferta concreta, la p\u00e1gina de destino debe continuar esa misma conversaci\u00f3n.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Revisa las conversiones antes de publicar<\/h3>\n<p>Antes de activar la campa\u00f1a, comprueba lo que suceder\u00e1 cuando llegue un usuario desde su anuncio.<\/p>\n<p>Si el objetivo es conseguir contactos, aseg\u00farate de que puedes detectar correctamente cuando se env\u00eda un formulario, se realiza una llamada o se completa la acci\u00f3n que consideras importante.<\/p>\n<p>Esta comprobaci\u00f3n puede parecer secundaria cuando todav\u00eda no has recibido ning\u00fan clic, pero es lo que despu\u00e9s te permitir\u00e1 diferenciar una campa\u00f1a que genera tr\u00e1fico de una campa\u00f1a que genera resultados \u00fatiles para el negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Tipo de campa\u00f1as<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 tipo de campa\u00f1a de Google Ads deber\u00edas elegir?<\/h2>\n<p>No todas las campa\u00f1as de Google Ads muestran anuncios de la misma forma ni sirven para el mismo objetivo. La mejor opci\u00f3n depende sobre todo de qu\u00e9 quieres conseguir, qu\u00e9 tipo de negocio tienes y en qu\u00e9 momento se encuentra el usuario.<\/p>\n<p>Para un novato, yo no intentar\u00eda entender todas las posibilidades de Google Ads desde el primer d\u00eda. Primero conviene saber qu\u00e9 hace cada tipo de campa\u00f1a y en qu\u00e9 casos puede tener sentido.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-types\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-types__card\"><!-- [et_pb_line_break_holder] -->    B\u00fasqueda<!-- [et_pb_line_break_holder] --><\/p>\n<h3>Campa\u00f1as de b\u00fasqueda<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Muestran anuncios a los resultados de Google cuando el usuario realiza una b\u00fasqueda relacionada con lo que ofreces.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-types__use\"><!-- [et_pb_line_break_holder] -->      <strong>Cuando tiene sentido:<\/strong><!-- [et_pb_line_break_holder] --><pee>Cuando ya existe demanda y quieres captar a personas que buscan activamente un producto o servicio.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-types__card\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-types__label\">Shopping<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Campa\u00f1as de Shopping<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Est\u00e1n orientadas principalmente a negocios que venden productos y pueden mostrar informaci\u00f3n visual del producto.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-types__use\"><!-- [et_pb_line_break_holder] -->      <strong>Cuando tiene sentido:<!-- [et_pb_line_break_holder] --><\/strong><pee>Principalmente en ecommerce y negocios con un cat\u00e1logo de productos.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-types__card\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-types__label\">Display<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Campa\u00f1as de Display<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Permiten mostrar anuncios visuales en webs, aplicaciones y otros espacios de la red de Google.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-types__use\"><!-- [et_pb_line_break_holder] -->      <strong>Cuando tiene sentido:<!-- [et_pb_line_break_holder] --><\/strong><pee>Para trabajar visibilidad, llegar a determinadas audiencias o volver a impactar a usuarios.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-types__card\"><!-- [et_pb_line_break_holder] -->    V\u00eddeo<!-- [et_pb_line_break_holder] --><\/p>\n<h3>Campa\u00f1as de v\u00eddeo<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Permiten utilizar piezas audiovisuales para llegar a los usuarios, especialmente en YouTube.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-types__use\"><!-- [et_pb_line_break_holder] -->      <strong>Cuando tiene sentido:<!-- [et_pb_line_break_holder] --><\/strong><pee>Cuando el v\u00eddeo forma parte de la estrategia y quieres trabajar notoriedad u otros objetivos publicitarios.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-types__card circell-ads-types__card--featured\"><!-- [et_pb_line_break_holder] -->    Automatizaci\u00f3n<!-- [et_pb_line_break_holder] --><\/p>\n<h3>Performance Max<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Permite trabajar diferentes canales de Google desde una misma campa\u00f1a con un importante peso de la automatizaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-types__use\"><!-- [et_pb_line_break_holder] -->      <strong>Cuando tiene sentido:<!-- [et_pb_line_break_holder] --><\/strong><pee>Cuando tienes objetivos y medici\u00f3n bien configurados y quieres ampliar la cobertura entre distintos inventarios de Google.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-types {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card {<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 16px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured {<!-- [et_pb_line_break_holder] -->  grid-column: 1 \/ -1;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__label {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 12px;<!-- [et_pb_line_break_holder] -->  padding: 5px 9px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: .04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured .circell-ads-types__label {<!-- [et_pb_line_break_holder] -->  background: rgba(242, 241, 237, 0.12);<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card h3 {<!-- [et_pb_line_break_holder] -->  margin-top: 0;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card p {<!-- [et_pb_line_break_holder] -->  margin-top: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured h3,<!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured p,<!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured strong {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__use {<!-- [et_pb_line_break_holder] -->  margin-top: 16px;<!-- [et_pb_line_break_holder] -->  padding-top: 14px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__card--featured .circell-ads-types__use {<!-- [et_pb_line_break_holder] -->  border-top-color: rgba(242, 241, 237, 0.14);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-types__use p {<!-- [et_pb_line_break_holder] -->  margin: 4px 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-types {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-types__card--featured {<!-- [et_pb_line_break_holder] -->    grid-column: auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-types__card {<!-- [et_pb_line_break_holder] -->    padding: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Si est\u00e1s empezando y tu objetivo es captar a personas que ya buscan activamente lo que ofreces, las campa\u00f1as de b\u00fasqueda suelen ser una de las opciones m\u00e1s f\u00e1ciles de entender.<\/p>\n<p>Por ejemplo, si alguien busca \u201cfisioterapeuta en Vilafranca\u201d, una campa\u00f1a de b\u00fasqueda puede permitir que un anuncio relacionado aparezca en ese momento.<\/p>\n<p>Esto no significa que Buscar sea siempre mejor que el resto. El tipo de campa\u00f1a debe escogerse seg\u00fan el objetivo, la demanda existente y los recursos disponibles, no porque una opci\u00f3n sea m\u00e1s nueva o tenga m\u00e1s automatizaci\u00f3n.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Presupuesto<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfCu\u00e1nto cuesta anunciarse en Google?<\/h2>\n<p>No existe un presupuesto universal para anunciarse en Google Ads. El coste depende, entre otros factores, del sector, la competencia, las b\u00fasquedas que quieres trabajar, la ubicaci\u00f3n, el tipo de campa\u00f1a y la estrategia de subida. Por eso es m\u00e1s \u00fatil valorar el coste por resultado que fijarse s\u00f3lo en cu\u00e1nto cuesta cada clic.<\/p>\n<p>Google Ads te permite definir un presupuesto para tu campa\u00f1a, pero dos empresas que invierten exactamente la misma cantidad pueden obtener resultados muy diferentes.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-cost\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-cost__main\"><!-- [et_pb_line_break_holder] -->    El coste depende del contexto<!-- [et_pb_line_break_holder] --><\/p>\n<h3>No existe una cifra correcta para todos<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>El presupuesto necesario var\u00eda en funci\u00f3n del mercado, la competencia, el tipo de b\u00fasqueda y el valor que tiene cada conversi\u00f3n para el negocio.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-cost__factors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-cost__factor\"><!-- [et_pb_line_break_holder] -->      <span>01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Sector y competencia<!-- [et_pb_line_break_holder] --><\/strong><pee>Cuanto m\u00e1s anunciantes compiten por una misma demanda, m\u00e1s exigente puede ser el mercado.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-cost__factor\"><!-- [et_pb_line_break_holder] -->      <span>02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Palabras clave y b\u00fasquedas<!-- [et_pb_line_break_holder] --><\/strong><pee>No todas las consultas tienen el mismo nivel de competencia ni la misma intenci\u00f3n comercial.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-cost__factor\"><!-- [et_pb_line_break_holder] -->      <span>03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>Ubicaci\u00f3n<\/strong><!-- [et_pb_line_break_holder] --><pee>La demanda y la competencia pueden variar mucho entre una zona local y un mercado m\u00e1s amplio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-cost__factor\"><!-- [et_pb_line_break_holder] -->      <span>04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Objetivo de la campa\u00f1a<!-- [et_pb_line_break_holder] --><\/strong><pee>No es lo mismo buscar tr\u00e1fico que optimizar por contactos, ventas u otras conversiones.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-cost__bottom\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ads-cost__arrow\">\u2192<\/span><!-- [et_pb_line_break_holder] --><pee><strong>No mires s\u00f3lo el coste por clic<\/strong>. Trate de entender cu\u00e1nto te cuesta conseguir el resultado que realmente importa en el negocio.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-cost {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 18px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__main {<!-- [et_pb_line_break_holder] -->  padding: 24px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__eyebrow {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  opacity: .7;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: .05em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__main h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 10px;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__main p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factors {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, minmax(0, 1fr));<!-- [et_pb_line_break_holder] -->  gap: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factor {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 34px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border-bottom: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factor:nth-child(odd) {<!-- [et_pb_line_break_holder] -->  border-right: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factor span {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 30px;<!-- [et_pb_line_break_holder] -->  height: 30px;<!-- [et_pb_line_break_holder] -->  border-radius: 8px;<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factor strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__factor p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__bottom {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 38px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  margin: 0 20px 20px;<!-- [et_pb_line_break_holder] -->  padding: 16px;<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__arrow {<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 24px;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-cost__bottom p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-cost__main {<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-cost__factors {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-cost__factor,<!-- [et_pb_line_break_holder] -->  .circell-ads-cost__factor:nth-child(odd) {<!-- [et_pb_line_break_holder] -->    border-right: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-cost__bottom {<!-- [et_pb_line_break_holder] -->    margin: 0 16px 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Lo que importa no es s\u00f3lo cu\u00e1nto gastas, sino qu\u00e9 est\u00e1s consiguiendo con esa inversi\u00f3n.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Errores habituales<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Errores habituales cuando creas tu primera campa\u00f1a<\/h2>\n<p>La configuraci\u00f3n de Google Ads facilita mucho la publicaci\u00f3n de una campa\u00f1a. Sin embargo, esto no significa que todas las configuraciones tengan sentido para el negocio.<\/p>\n<p>Cuando est\u00e1s empezando, hay algunos errores que pueden hacer que gastes presupuesto sin tener informaci\u00f3n suficiente para entender qu\u00e9 est\u00e1 pasando.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]El patr\u00f3n es bastante simple: no intentes optimizar una campa\u00f1a antes de entender qu\u00e9 est\u00e1 midiendo y por qu\u00e9.<br \/>\nLos clics, las impresiones o el CTR pueden ayudar a interpretar lo que ocurre, pero por s\u00ed solos no te dicen si la inversi\u00f3n est\u00e1 generando un resultado \u00fatil para el negocio.<br \/>\n<br \/>Y cuando detectes un problema, evita cambiarlo todo a la vez. Es m\u00e1s f\u00e1cil aprender de los datos si sabes qu\u00e9 cambio has hecho y qu\u00e9 esperabas que ocurriera.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-errors\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Anunciarte sin tener las conversiones configuradas<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Si no mides las acciones importantes, luego tendr\u00e1s dificultades para saber qu\u00e9 anuncios, palabras clave o campa\u00f1as est\u00e1n generando resultados.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: define y comprueba las conversiones antes de interpretar el rendimiento.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Enviar todo el tr\u00e1fico a la p\u00e1gina de inicio<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>El hombre no siempre es la mejor p\u00e1gina para responder a una b\u00fasqueda espec\u00edfica.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: lleva al usuario a la p\u00e1gina que mejor resuelve la necesidad que ha buscado.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Utilizar una segmentaci\u00f3n geogr\u00e1fica demasiado amplia<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Llegar a m\u00e1s personas no siempre significa llegar a m\u00e1s clientes potenciales.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: limita la campa\u00f1a en las zonas en las que realmente puedes dar servicio.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Mezclar diferentes servicios en el mismo grupo de anuncios<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Agrupar intenciones muy distintas suele hacer m\u00e1s dif\u00edcil crear anuncios espec\u00edficos y coherentes.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: separa grupos seg\u00fan su intenci\u00f3n y relacionalos con anuncios y p\u00e1ginas concretas.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Mirar s\u00f3lo los clics<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Una campa\u00f1a puede tener muchos clics y no generar ninguna oportunidad comercial.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: analiza qu\u00e9 ocurre despu\u00e9s del clic y prioriza conversiones y resultados de negocio.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-errors__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ads-errors__icon\">\u00d7<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Hacer cambios constantemente sin tener datos suficientes<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee>Modificar muchas variables a la vez puede dificultar entender lo que est\u00e1 provocando los cambios en el rendimiento.<\/pee><!-- [et_pb_line_break_holder] --> Mejor enfoque: identifica primero el problema y aplica cambios con clara hip\u00f3tesis.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-errors {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-errors__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 42px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  padding: 18px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-errors__icon {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 36px;<!-- [et_pb_line_break_holder] -->  height: 36px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: rgba(214, 63, 113, 0.10);<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->  font-size: 22px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-errors__item h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 6px;<!-- [et_pb_line_break_holder] -->  font-size:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-errors__item p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-errors__item span {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  padding-top: 8px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-errors__item {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 36px 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-errors__icon {<!-- [et_pb_line_break_holder] -->    width: 32px;<!-- [et_pb_line_break_holder] -->    height: 32px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Despu\u00e9s de publicar<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Qu\u00e9 revisar despu\u00e9s de publicar la campa\u00f1a<\/h2>\n<p>Publicar la campa\u00f1a es s\u00f3lo el principio.<\/p>\n<p>Cuando empieces a acumular datos, deber\u00e1s revisar si las b\u00fasquedas, anuncios y presupuesto est\u00e1n alineados con el objetivo que hab\u00edas definido al principio.<\/p>\n<p>Aqu\u00ed no intentar\u00eda mirarlo todo. Me centrar\u00eda en varios datos que te ayuden a entender qu\u00e9 est\u00e1 pasando y d\u00f3nde tiene sentido actuar.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]No existe un coste por conversi\u00f3n bueno de forma universal.<\/p>\n<p>Un contacto de 50\u20ac puede ser rentable para un negocio e inviable para otro. Depender\u00e1, entre otros factores, del margen, del valor del cliente y de cu\u00e1ntos contactos acaban convirti\u00e9ndose en clientes.<\/p>\n<p>Por eso, cuando revises la campa\u00f1a, intenta no quedarte s\u00f3lo con las m\u00e9tricas m\u00e1s visibles.<\/p>\n<p>La pregunta final deber\u00eda ser:<br \/>\u00ab\u00bfEsta inversi\u00f3n est\u00e1 generando el tipo de resultado que necesito?\u00bb<\/p>\n<p>I evita reaccionar a cada canvi petit d\u2019un dia per l\u2019altre. L\u2019objectiu \u00e9s acumular prou informaci\u00f3 per poder detectar patrons i prendre decisions amb una base clara.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-review\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">01<\/span><!-- [et_pb_line_break_holder] --> T\u00e9rminos de b\u00fasqueda<!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Revisa qu\u00e9 consultas han realizado realmente los usuarios y detecta b\u00fasquedas \u00fatiles o poco relacionadas con lo que ofreces.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">02<\/span><!-- [et_pb_line_break_holder] --> <strong>Clics y CTR<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Te pueden ayudar a entender c\u00f3mo responden los usuarios a sus anuncios, pero no indican por s\u00ed solos si la campa\u00f1a genera negocio.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row circell-ads-review__row--key\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">03<\/span><!-- [et_pb_line_break_holder] --> <strong>Conversiones<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Comprueba qu\u00e9 campa\u00f1as, anuncios y b\u00fasquedas est\u00e1n contribuyendo a las acciones que realmente te interesan.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">04<\/span><!-- [et_pb_line_break_holder] --> <strong>Coste por conversi\u00f3n<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Relaciona la inversi\u00f3n con los resultados conseguidos y valora si ese coste es asumible para tu modelo de negocio.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">05<\/span><!-- [et_pb_line_break_holder] --> <strong>Presupuesto<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Comprueba c\u00f3mo se est\u00e1 consumiendo y si se est\u00e1 destinando a campa\u00f1as y b\u00fasquedas que aportan valor.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-review__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-ads-review__metric\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-ads-review__label\">06<\/span><!-- [et_pb_line_break_holder] --> <strong>Ubicaciones<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee>Especialmente en negocios locales, revisa desde qu\u00e9 zonas llegan las interacciones y conversiones.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-review {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__row {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: minmax(170px, 0.8fr) minmax(0, 1.8fr);<!-- [et_pb_line_break_holder] -->  gap: 24px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px 4px;<!-- [et_pb_line_break_holder] -->  border-bottom: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__metric {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__label {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  min-width: 30px;<!-- [et_pb_line_break_holder] -->  height: 30px;<!-- [et_pb_line_break_holder] -->  padding: 0 7px;<!-- [et_pb_line_break_holder] -->  border-radius: 8px;<!-- [et_pb_line_break_holder] -->  background: rgba(28, 107, 200, 0.10);<!-- [et_pb_line_break_holder] -->  color: #1C6BC8;<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__metric strong {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__row p {<!-- [et_pb_line_break_holder] -->  margin: 2px 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__row--key {<!-- [et_pb_line_break_holder] -->  margin: 8px 0;<!-- [et_pb_line_break_holder] -->  padding: 18px;<!-- [et_pb_line_break_holder] -->  border: 0;<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.08);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-review__row--key .circell-ads-review__label {<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-review__row {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 8px;<!-- [et_pb_line_break_holder] -->    padding: 16px 2px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-review__row--key {<!-- [et_pb_line_break_holder] -->    padding: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">En resumen<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En resumen: c\u00f3mo empezar con Google Ads<\/h2>\n<p>Si eres principiante, comienza con un objetivo concreto, una campa\u00f1a f\u00e1cil de entender y una conversi\u00f3n bien definida. Publicar anuncios sin saber qu\u00e9 quieres conseguir ni c\u00f3mo lo medir\u00e1s hace mucho m\u00e1s dif\u00edcil saber si Google Ads est\u00e1 funcionando.<\/p>\n<p>Para anunciarte en Google Ads no necesitas empezar con una estructura enorme.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Es preferible entender lo que est\u00e1s haciendo, trabajar una demanda concreta y poder seguir el recorrido desde la b\u00fasqueda hasta la conversi\u00f3n.<\/p>\n<p>A partir de los datos podr\u00e1s detectar qu\u00e9 b\u00fasquedas generan resultados, qu\u00e9 anuncios funcionan mejor, d\u00f3nde est\u00e1s gastando el presupuesto y qu\u00e9 necesita mejorar.<\/p>\n<p>La idea es sencilla: primero defines qu\u00e9 quieres conseguir, despu\u00e9s aseguras que puedes medirlo y, finalmente, utilizas los datos para mejorar la campa\u00f1a.<\/p>\n<p>Y si prefieres que esta parte la gestione un profesional, puedes consultar nuestro<a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-sem-barcelona\/\"> servicio de Google Ads<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ads-summary\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-summary__item\"><!-- [et_pb_line_break_holder] -->    <span>01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Define el objetivo<!-- [et_pb_line_break_holder] --><\/strong><pee>Sabe lo que quieres conseguir antes de empezar a invertir.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-summary__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-summary__item\"><!-- [et_pb_line_break_holder] -->    <span>02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> Mide las conversiones<!-- [et_pb_line_break_holder] --><pee>Comprueba qu\u00e9 ocurre despu\u00e9s de que el usuario haga clic.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-summary__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ads-summary__item\"><!-- [et_pb_line_break_holder] -->    <span>03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Aprende de los datos<!-- [et_pb_line_break_holder] --><\/strong><pee>Use los resultados para decidir qu\u00e9 mantener, corregir o mejorar.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ads-summary {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 1fr auto 1fr auto 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border-radius: 18px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-summary__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 34px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-summary__item span {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 30px;<!-- [et_pb_line_break_holder] -->  height: 30px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-summary__item strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-summary__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  opacity: .8;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ads-summary__arrow {<!-- [et_pb_line_break_holder] -->  color: #F2F1ED;<!-- [et_pb_line_break_holder] -->  opacity: .4;<!-- [et_pb_line_break_holder] -->  font-size: 22px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ads-summary {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->    padding: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ads-summary__arrow {<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    sepia(77%)<!-- [et_pb_line_break_holder] -->    saturate(723%)<!-- [et_pb_line_break_holder] -->    hue-rotate(103deg)<!-- [et_pb_line_break_holder] -->    brightness(88%)<!-- [et_pb_line_break_holder] -->    contrast(92%);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  opacity: 0.9;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* MOVIMENT INFINIT *\/<!-- [et_pb_line_break_holder] -->@keyframes circellLogoScroll {<!-- [et_pb_line_break_holder] -->  from {<!-- [et_pb_line_break_holder] -->    transform: translateX(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Preguntas frecuentes sobre c\u00f3mo anunciarse en Google Ads<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bb\u00bfEs gratis crear una cuenta de Google Ads?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]S\u00ed. Crear una cuenta de Google Ads no tiene ning\u00fan coste.<\/p>\n<p>El coste aparece cuando activas campa\u00f1as publicitarias y comienzas a generar actividad seg\u00fan la configuraci\u00f3n, el presupuesto y el modelo de cada campa\u00f1a.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto necesito invertir para empezar en Google Ads?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No existe una inversi\u00f3n adecuada para todos los negocios.<\/p>\n<p>El presupuesto necesario depender\u00e1 del sector, la competencia, la ubicaci\u00f3n, las b\u00fasquedas que desees trabajar, el objetivo de la campa\u00f1a y el valor que tenga cada conversi\u00f3n para el negocio.<\/p>\n<p>Por eso es mejor definir el presupuesto a partir del contexto real de la campa\u00f1a que utilizar una cifra gen\u00e9rica.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfCu\u00e1nto tarda una campa\u00f1a de Google Ads en empezar a funcionar?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]Una campa\u00f1a puede empezar a generar impresiones y clics una vez est\u00e1 activa y es apta para publicarse, pero esto no significa que ya tengas informaci\u00f3n suficiente para saber si funciona bien.<\/p>\n<p>Para valorar su rendimiento necesitar\u00e1s datos sobre conversiones, costes, t\u00e9rminos de b\u00fasqueda y calidad de los resultados. Por tanto, no hay un plazo universal para determinar cu\u00e1ndo una campa\u00f1a \u201cfunciona\u201d.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfPuedo hacer Google Ads yo mismo si soy novato?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]S\u00ed. Puedes crear y gestionar Google Ads aunque seas principiante.<\/p>\n<p>Lo m\u00e1s recomendable es empezar con una estructura sencilla, entender lo que est\u00e1s configurando y asegurarte de que las conversiones est\u00e1n bien medidas antes de tomar decisiones basadas s\u00f3lo en clics o impresiones.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfNecesito una p\u00e1gina web para anunciarme en Google Ads?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]En muchos casos, s\u00ed necesitar\u00e1s una p\u00e1gina de destino donde enviar al usuario despu\u00e9s del clic.<\/p>\n<p>Esta p\u00e1gina deber\u00eda responder directamente a lo que promete el anuncio y facilitar que el usuario realice la acci\u00f3n que te interesa, como enviar un formulario, comprar o reservar.<\/p>\n<p>Si anuncias un servicio concreto, normalmente ser\u00e1 mejor llevar al usuario a una p\u00e1gina espec\u00edfica del servicio que a una home gen\u00e9rica.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de empezarC\u00f3mo anunciarse en Google Ads: gu\u00eda para empezar paso a pasoPara anunciarte en Google necesitas una cuenta de Google Ads, un objetivo claro, una p\u00e1gina donde enviar a los usuarios, un presupuesto y una manera de medir qu\u00e9 pasa despu\u00e9s del clic. Antes de entrar en Google Ads y empezar a seguir los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-6400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6400"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6400\/revisions"}],"predecessor-version":[{"id":6402,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6400\/revisions\/6402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6399"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}