{"id":6630,"date":"2026-09-12T13:41:49","date_gmt":"2026-09-12T11:41:49","guid":{"rendered":"https:\/\/circellll.com\/blog\/seo-por-a-ia-geo\/"},"modified":"2026-09-16T12:47:05","modified_gmt":"2026-09-16T10:47:05","slug":"seo-para-ia-geo","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/seo-para-ia-geo\/","title":{"rendered":"SEO para IA: qu\u00e9 es el GEO y qu\u00e9 funciona realmente seg\u00fan Google"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>SEO para IA: qu\u00e9 es el GEO y qu\u00e9 funciona realmente seg\u00fan Google<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Cada vez se habla m\u00e1s de SEO para IA, GEO, AI Overviews, ChatGPT o posicionamiento en LLMs. Con este cambio tambi\u00e9n han aparecido nuevas recomendaciones: crear archivos llms.txt, escribir de una manera concreta para que una IA nos pueda citar, dividir los contenidos en blogs muy peque\u00f1os o trabajar una estrategia GEO completamente separada del SEO.<\/p>\n<p>Pero no todas estas recomendaciones tienen el mismo nivel de evidencia.<\/p>\n<p>Google ha publicado durante 2026 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide?hl=es\" target=\"_blank\" rel=\"noopener\">documentaci\u00f3n espec\u00edfica sobre c\u00f3mo optimizar una web para sus experiencias generativas<\/a> y su posici\u00f3n es bastante clara: las buenas pr\u00e1cticas SEO siguen siendo la base para aparecer en funcionalidades como AI Overviews y AI Mode.<\/p>\n<p>Esto no significa que nada haya cambiado. La forma en que los usuarios buscan informaci\u00f3n est\u00e1 evolucionando y, adem\u00e1s de posicionar una p\u00e1gina, ahora tambi\u00e9n nos interesa que nuestro contenido pueda ser recuperado, entendido y utilizado como fuente dentro de una respuesta generativa.<\/p>\n<p>La cuesti\u00f3n, por tanto, no es sustituir al SEO por el GEO, sino entender qu\u00e9 cambia realmente cuando la b\u00fasqueda incorpora IA y qu\u00e9 acciones tienen sentido trabajar hoy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 es el SEO para IA?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]El SEO para IA engloba las acciones que hacemos para que el contenido de una web siga siendo visible cuando los buscadores y otras plataformas utilizan inteligencia artificial para construir sus respuestas.<br \/>\n<br \/>En una b\u00fasqueda tradicional, el objetivo habitual es conseguir que una URL aparezca entre los resultados para una determinada consulta. En una experiencia generativa, el sistema puede tambi\u00e9n recuperar informaci\u00f3n de diversas fuentes, combinarla y utilizarla para elaborar una respuesta.<br \/>\n<br \/>Esto significa que la visibilidad org\u00e1nica ya no debe mirarse \u00fanicamente desde la posici\u00f3n que ocupa una p\u00e1gina.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Una misma web puede:<\/p>\n<ul>\n<li>Aparecer como resultado org\u00e1nico tradicional.<\/li>\n<li>Ser utilizada como fuente dentro de un AI Overview.<\/li>\n<li>Aparecer como enlace de soporte dentro de AI Mode.<\/li>\n<li>Ser recuperada o citada por otros sistemas generativos.<\/li>\n<\/ul>\n<p>En el caso concreto de Google, esta nueva capa no funciona al margen de <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">SEO<\/a>. <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features?hl=es\" target=\"_blank\" rel=\"noopener\">Google explica que AI Overviews y AI Mode<\/a> siguen utilizando su \u00edndice y sus sistemas principales de Search.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 es el GEO y c\u00f3mo funciona?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>GEO son las siglas de Generative Engine Optimization, que podemos traducir como optimizaci\u00f3n para motores generativos.<\/p>\n<p>El concepto se populariz\u00f3 a partir de un <a href=\"https:\/\/collaborate.princeton.edu\/en\/publications\/geo-generative-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">estudio acad\u00e9mico publicado en 2024<\/a> por investigadores vinculados, entre otras instituciones, a Princeton University.<\/p>\n<p>El trabajo propon\u00eda el GEO como un marco para estudiar c\u00f3mo los creadores de contenido pod\u00edan mejorar su visibilidad dentro de respuestas generadas por sistemas basados \u200b\u200ben modelos de lenguaje.<\/p>\n<p>La principal diferencia respecto a un buscador tradicional es la forma en que se presenta la informaci\u00f3n. En una b\u00fasqueda cl\u00e1sica, Google ordena distintos resultados y el usuario decide cu\u00e1l visitar. En un motor generativo, el proceso puede ser m\u00e1s parecido a:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-geo-flow\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-geo-flow__number\">1<\/span><!-- [et_pb_line_break_holder] --><pee>Consulta del usuario<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-geo-flow__number\">2<\/span><!-- [et_pb_line_break_holder] --><pee>Recuperaci\u00f3n de distintas fuentes<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-geo-flow__item\"><!-- [et_pb_line_break_holder] --> <span class=\"circell-geo-flow__number\">3<\/span><!-- [et_pb_line_break_holder] --><pee>Interpretaci\u00f3n de la informaci\u00f3n<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-geo-flow__number\">4<\/span><!-- [et_pb_line_break_holder] --><pee>Generaci\u00f3n de una respuesta<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-flow__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-geo-flow__number\">5<\/span><!-- [et_pb_line_break_holder] --><pee>Fuentes o enlaces de soporte<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-geo-flow {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: stretch;<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  margin: 26px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-flow__item {<!-- [et_pb_line_break_holder] -->  flex: 1;<!-- [et_pb_line_break_holder] -->  min-width: 0;<!-- [et_pb_line_break_holder] -->  padding: 16px 14px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-flow__number {<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 28px;<!-- [et_pb_line_break_holder] -->  height: 28px;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-flow__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.45;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-flow__arrow {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-geo-flow {<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-geo-flow__arrow {<!-- [et_pb_line_break_holder] -->    transform: rotate(90deg);<!-- [et_pb_line_break_holder] -->    height: 16px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>SEO vs GEO: \u00bfqu\u00e9 diferencia hay realmente?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]SEO y GEO no son exactamente lo mismo, pero tampoco deber\u00edan entenderse como dos disciplinas independientes.<br \/>\n<br \/>El SEO trabaja para que una web sea rastreable, indexable, relevante y competitiva dentro de los resultados de b\u00fasqueda.<br \/>\n<br \/>GEO pone el foco en una capa adicional: conseguir que la informaci\u00f3n de una web tambi\u00e9n pueda ser recuperada y utilizada dentro de una respuesta generativa.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Sin embargo, en el caso de Google esta diferencia tiene un l\u00edmite importante: AI Overviews y AI Mode contin\u00faan bas\u00e1ndose en los sistemas principales de posicionamiento y calidad de Search.<br \/>\n<br \/>Por eso, Google considera que optimizar por estas experiencias sigue siendo SEO.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-seo-geo-table\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-geo-table__head\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>SEO<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>GEO<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-geo-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Visibilidad a los resultados de b\u00fasqueda<!-- [et_pb_line_break_holder] --><\/strong><pee>Busca que las p\u00e1ginas aparezcan y compitan dentro de los resultados org\u00e1nicos.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Visibilidad dentro de respuestas generativas<!-- [et_pb_line_break_holder] --><\/strong><pee>Busca que la informaci\u00f3n pueda ser recuperada y utilizada en una respuesta generada.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-geo-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Rastreo, indexaci\u00f3n, relevancia y autoridad<!-- [et_pb_line_break_holder] --><\/strong><pee>Trabaja los fundamentos que permiten a una p\u00e1gina competir en Search.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Recuperaci\u00f3n, interpretaci\u00f3n y citaci\u00f3n<!-- [et_pb_line_break_holder] --><\/strong><pee>A\u00f1ade foco en c\u00f3mo los sistemas generativos pueden entender y utilizar la informaci\u00f3n.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-geo-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Impresiones, clics, CTR y posiciones<!-- [et_pb_line_break_holder] --><\/strong><pee>Son algunas de las m\u00e9tricas habituales para analizar el rendimiento SEO.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>Menciones, citaciones y presencia generativa<!-- [et_pb_line_break_holder] --><\/strong><pee>Tambi\u00e9n nos interesa observar si la marca o el contenido aparecen dentro de respuestas de IA.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-seo-geo-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>El usuario elige el resultado<!-- [et_pb_line_break_holder] --><\/strong><pee>El buscador muestra diferentes opciones y el usuario decide cu\u00e1l visitar.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>El sistema combina distintas fuentes<!-- [et_pb_line_break_holder] --><\/strong><pee>La respuesta puede integrar informaci\u00f3n recuperada de varias p\u00e1ginas o fuentes.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table {<!-- [et_pb_line_break_holder] -->  margin: 26px 0;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__head,<!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 1fr 1fr;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__head {<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__head div {<!-- [et_pb_line_break_holder] -->  padding: 14px 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__head div:first-child,<!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row > div:first-child {<!-- [et_pb_line_break_holder] -->  border-right: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row {<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row > div {<!-- [et_pb_line_break_holder] -->  padding: 16px 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row:nth-child(even) {<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 6px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-seo-geo-table__row p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.78);<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-seo-geo-table__head {<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-geo-table__row {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-geo-table__row > div:first-child {<!-- [et_pb_line_break_holder] -->    border-right: none;<!-- [et_pb_line_break_holder] -->    border-bottom: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-geo-table__row > div:first-child::before {<!-- [et_pb_line_break_holder] -->    content: \"SEO\";<!-- [et_pb_line_break_holder] -->    display: inline-block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->    padding: 4px 8px;<!-- [et_pb_line_break_holder] -->    border-radius: 999px;<!-- [et_pb_line_break_holder] -->    background: #0E9753;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    font-size: 12px;<!-- [et_pb_line_break_holder] -->    font-weight: 600;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-seo-geo-table__row > div:last-child::before {<!-- [et_pb_line_break_holder] -->    content: \"GEO\";<!-- [et_pb_line_break_holder] -->    display: inline-block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->    padding: 4px 8px;<!-- [et_pb_line_break_holder] -->    border-radius: 999px;<!-- [et_pb_line_break_holder] -->    background: #D63F71;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    font-size: 12px;<!-- [et_pb_line_break_holder] -->    font-weight: 600;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfC\u00f3mo deciden AI Overviews y AI Mode \u00bfqu\u00e9 fuentes utilizar?<\/h2>\n<p>Para entender por qu\u00e9 una p\u00e1gina puede aparecer dentro de una respuesta generativa aunque no sea el primer resultado por una consulta concreta, existen dos conceptos importantes: RAG y query fan-out.<\/p>\n<p>Google explica que sus funcionalidades de IA pueden recuperar informaci\u00f3n actualizada de su \u00edndice antes de generar respuesta. Adem\u00e1s, cuando una consulta necesita m\u00e1s contexto, el sistema puede generar diferentes subb\u00fasquedas relacionadas para profundizar en aspectos concretos del tema.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Esto no significa que el SEO tradicional deje de importar.<br \/>\nSignifica que Google puede recuperar informaci\u00f3n relevante a trav\u00e9s de subconsultas y temas relacionados, no s\u00f3lo mirando los diez primeros resultados de la query original.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div class=\"circell-ai-sources\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-sources__block\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-sources__eyebrow\">RAG<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>C\u00f3mo recupera informaci\u00f3n antes de generar una respuesta<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-sources__flow\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__step\"><!-- [et_pb_line_break_holder] -->        <span>1<\/span><!-- [et_pb_line_break_holder] --><pee>Consulta<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__step\"><!-- [et_pb_line_break_holder] -->        <span>2<\/span><!-- [et_pb_line_break_holder] --><pee>Recuperaci\u00f3n de informaci\u00f3n<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__step\"><!-- [et_pb_line_break_holder] -->        <span>3<\/span><!-- [et_pb_line_break_holder] --><pee>Selecci\u00f3n de contenido relevante<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__arrow\">\u2192<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__step\"><!-- [et_pb_line_break_holder] -->        <span>4<\/span><!-- [et_pb_line_break_holder] --><pee>Generaci\u00f3n de la respuesta<\/pee><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-sources__block\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-sources__eyebrow\">Query fan-out<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<h3>Una consulta puede abrir diferentes subb\u00fasquedas<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-sources__query\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__query-main\"><!-- [et_pb_line_break_holder] --> \u00ab\u00bfCu\u00e1l es la mejor estrategia SEO para una cl\u00ednica local?\u00bb<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"circell-ai-sources__branches\"><!-- [et_pb_line_break_holder] -->        <span>SEO local<\/span><!-- [et_pb_line_break_holder] --> <span>Google Business Profile<\/span><!-- [et_pb_line_break_holder] --> <span>Rese\u00f1as<\/span><!-- [et_pb_line_break_holder] --> <span>Arquitectura web<\/span><!-- [et_pb_line_break_holder] --> <span>Contenido local<\/span><!-- [et_pb_line_break_holder] --> <span>Factores t\u00e9cnicos<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-sources__stat\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-sources__stat-number\">~38%<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <strong>de las URLs citadas en AI Overviews<!-- [et_pb_line_break_holder] --><\/strong><pee><!-- [et_pb_line_break_holder] --> tambi\u00e9n aparec\u00edan en el top 10 org\u00e1nico por aquella misma consulta,<!-- [et_pb_line_break_holder] --> seg\u00fan un <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis de Ahrefs sobre aproximadamente 4 millones de URLs citadas<\/a>.<!-- [et_pb_line_break_holder] --><\/pee> <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ai-sources {<!-- [et_pb_line_break_holder] -->  margin: 28px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__block {<!-- [et_pb_line_break_holder] -->  margin-bottom: 18px;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__eyebrow {<!-- [et_pb_line_break_holder] -->  display: inline-block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  letter-spacing: 0.04em;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__block h3 {<!-- [et_pb_line_break_holder] -->  margin: 0 0 18px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__flow {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: stretch;<!-- [et_pb_line_break_holder] -->  gap: 9px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__step {<!-- [et_pb_line_break_holder] -->  flex: 1;<!-- [et_pb_line_break_holder] -->  padding: 14px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__step span {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 25px;<!-- [et_pb_line_break_holder] -->  height: 25px;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__step p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__arrow {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__query-main {<!-- [et_pb_line_break_holder] -->  max-width: 620px;<!-- [et_pb_line_break_holder] -->  margin-bottom: 14px;<!-- [et_pb_line_break_holder] -->  padding: 14px 16px;<!-- [et_pb_line_break_holder] -->  border-left: 3px solid #0E9753;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__branches {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->  gap: 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__branches span {<!-- [et_pb_line_break_holder] -->  padding: 7px 11px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.3;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__stat {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: auto 1fr;<!-- [et_pb_line_break_holder] -->  gap: 18px;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  padding: 20px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__stat-number {<!-- [et_pb_line_break_holder] -->  font-size: 38px;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__stat strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-sources__stat p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(255, 255, 255, 0.78);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-sources__flow {<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-sources__arrow {<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    height: 14px;<!-- [et_pb_line_break_holder] -->    transform: rotate(90deg);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-sources__stat {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 10px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-sources__stat-number {<!-- [et_pb_line_break_holder] -->    font-size: 34px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfQu\u00e9 dice Google que funciona para hacer SEO para IA<\/h2>\n<p>La respuesta de Google es menos espectacular de lo que podr\u00edamos esperar: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide?hl=es\" target=\"_blank\" rel=\"noopener\">las pr\u00e1cticas SEO<\/a> siguen siendo la base para ganar visibilidad en experiencias generativas.<\/p>\n<p>No es necesario un sistema t\u00e9cnico paralelo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ai-pillars\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-pillars__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-pillars__number\">01<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> Base SEO t\u00e9cnica<!-- [et_pb_line_break_holder] --><pee>Rastreo, indexaci\u00f3n, arquitectura y contenido accesible.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-pillars__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-pillars__number\">02<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --> <strong>Contenido original<\/strong><!-- [et_pb_line_break_holder] --><pee>Experiencia, datos e informaci\u00f3n que no podr\u00eda publicar cualquier sitio web.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-pillars__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-pillars__number\">03<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Intenci\u00f3n de b\u00fasqueda<!-- [et_pb_line_break_holder] --><\/strong><pee>Responder a lo que necesita el usuario, no escribir pensando s\u00f3lo en un LLM.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-pillars__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-pillars__number\">04<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Informaci\u00f3n verificable<!-- [et_pb_line_break_holder] --><\/strong><pee>Fuentes, datos y afirmaciones que puedan comprobarse.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-pillars__item\"><!-- [et_pb_line_break_holder] -->    <span class=\"circell-ai-pillars__number\">05<\/span><!-- [et_pb_line_break_holder] --><\/p>\n<div><strong><!-- [et_pb_line_break_holder] --> Datos estructurados<!-- [et_pb_line_break_holder] --><\/strong><pee>Utilizarlas cuando corresponden, sin buscar un supuesto \u201cschema GEO\u201d.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ai-pillars {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(5, 1fr);<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-pillars__item {<!-- [et_pb_line_break_holder] -->  padding: 16px 14px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-pillars__number {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  letter-spacing: 0.04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-pillars__item strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 6px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-pillars__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.76);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.45;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-pillars {<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(2, 1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 600px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-pillars {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Una base SEO t\u00e9cnica s\u00f3lida<\/h3>\n<p>Para que una p\u00e1gina pueda aparecer como fuente dentro de un AI Overview o de AI Mode, primero debe estar indexada y ser apta para aparecer en Google Search.<\/p>\n<p>Por tanto, siguen siendo importantes:<\/p>\n<ul>\n<li>Permitir correctamente el rastreo.<\/li>\n<li>Evitar bloqueos involuntarios.<\/li>\n<li>Trabajar una arquitectura web clara.<\/li>\n<li>Hacer accesibles las p\u00e1ginas importantes mediante enlazado interno.<\/li>\n<li>Tener el contenido principal disponible en formato textual.<\/li>\n<li>Ofrecer una buena experiencia de p\u00e1gina.<\/li>\n<\/ul>\n<p>No tiene mucho sentido intentar \u00aboptimizar por GEO\u00bb una p\u00e1gina que Google todav\u00eda tiene problemas para rastrear, entender o indexar.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Responder mejor a la intenci\u00f3n de b\u00fasqueda<\/h3>\n<p>Google no recomienda empezar a redactar cada p\u00e1gina pensando \u00fanicamente en c\u00f3mo la leer\u00e1 un LLM.<\/p>\n<p>El objetivo sigue siendo entender: qu\u00e9 intenta resolver el usuario y qu\u00e9 informaci\u00f3n necesita.<\/p>\n<p>Esto s\u00ed que puede llevarnos a utilizar:<\/p>\n<ul>\n<li>Definiciones claras.<\/li>\n<li>Tablas comparativas.<\/li>\n<li>Preguntas y respuestas.<\/li>\n<li>Listas.<\/li>\n<li>Ejemplos.<\/li>\n<li>Conclusiones directas.<\/li>\n<li>Answer capsulas cuando ayudan a entender r\u00e1pidamente una idea.<\/li>\n<\/ul>\n<p>Pero estos formatos deben mejorar la claridad, no cumplir una supuesta regla de la IA.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Utilizar datos estructurados cuando corresponden<\/h3>\n<p>Los datos estructurados siguen siendo \u00fatiles, pero Google deja claro que no existe ning\u00fan schema espec\u00edfico para aparecer en AI Overviews o AI Mode.<\/p>\n<p>Por tanto:<\/p>\n<ul>\n<li>Art\u00edculo, Product, LocalBusiness u otros tipos cuando correspondan: s\u00ed.<\/li>\n<li>Agregar schema que no representa el contenido visible: no.<\/li>\n<li>Buscar un supuesto \u201cschema GEO\u201d: no existe.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Crear contenido original y no gen\u00e9rico<\/h3>\n<p>Google pone especial \u00e9nfasis en crear contenido \u00fanico, \u00fatil y no intercambiable. Esto implica evitar art\u00edculos que simplemente reorganizan lo que ya explican diez resultados distintos.<\/p>\n<p>Por ejemplo, frente a un art\u00edculo sobre SEO local, podr\u00edamos limitarnos a decir: \u00abOptimiza la ficha de Google, consigue rese\u00f1as y utiliza palabras clave locales.\u00bb<\/p>\n<p>Es correcto, pero pr\u00e1cticamente cualquier web o modelo de IA podr\u00eda generar esa respuesta.<\/p>\n<p>Un contenido m\u00e1s diferencial podr\u00eda incorporar:<\/p>\n<ul>\n<li>Experiencias reales.<\/li>\n<li>Ejemplos concretos.<\/li>\n<li>Datos propios.<\/li>\n<li>Capturas.<\/li>\n<li>Errores habituales.<\/li>\n<li>Comparaciones basadas en experiencia.<\/li>\n<li>Decisiones que hemos tomado y por qu\u00e9.<\/li>\n<\/ul>\n<p>Si eliminamos el nombre de la empresa y el mismo art\u00edculo podr\u00eda aparecer exactamente igual en veinte webs distintas, probablemente todav\u00eda es demasiado gen\u00e9rico.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Aportar informaci\u00f3n verificable<\/h3>\n<p>En una respuesta generativa, el sistema debe poder apoyar la informaci\u00f3n con fuentes.<\/p>\n<p>Por eso tiene sentido que las afirmaciones importantes sean f\u00e1ciles de comprobar.<\/p>\n<p>Cuando sea posible, priorizar\u00edamos:<\/p>\n<ul>\n<li>Documentaci\u00f3n oficial.<\/li>\n<li>Fuentes primarias.<\/li>\n<li>Estudios.<\/li>\n<li>Datos propios.<\/li>\n<li>Metodolog\u00edas explicadas.<\/li>\n<li>Ejemplos comprobables.<\/li>\n<\/ul>\n<p>Esto no significa que \u00abponer m\u00e1s fuentes\u00bb sea un factor GEO confirmado.<br \/>\n<br \/>Significa que una informaci\u00f3n clara y verificable es una fuente m\u00e1s s\u00f3lida que una afirmaci\u00f3n gen\u00e9rica sin evidencia.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Trucos GEO que Google dice que no necesitas<\/h2>\n<p>A medida que GEO ha ganado popularidad, tambi\u00e9n han aparecido muchas recomendaciones que prometen mejorar la visibilidad en sistemas generativos.<\/p>\n<p>Google ya ha desmentido algunas de forma bastante clara.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-geo-myths\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-myths__item\"><!-- [et_pb_line_break_holder] -->    <span>01<\/span><!-- [et_pb_line_break_holder] --> <strong>llms.txt<\/strong><!-- [et_pb_line_break_holder] --><pee>No es necesario para posicionar en Google ni para aparecer en AI Overviews o AI Mode.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-myths__item\"><!-- [et_pb_line_break_holder] -->    <span>02<\/span><!-- [et_pb_line_break_holder] --> <strong>Chunking artificial<\/strong><!-- [et_pb_line_break_holder] --><pee>No es necesario dividir el contenido en fragmentos de un tama\u00f1o concreto para que Google lo entienda.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-myths__item\"><!-- [et_pb_line_break_holder] -->    <span>03<\/span><!-- [et_pb_line_break_holder] --> <strong>Escribir \u201cpara LLMs\u201d<\/strong><!-- [et_pb_line_break_holder] --><pee>No es necesario reescribir todo el contenido con una f\u00f3rmula especial pensada para IA.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-myths__item\"><!-- [et_pb_line_break_holder] -->    <span>04<\/span><!-- [et_pb_line_break_holder] --> <strong>Schema GEO<\/strong><!-- [et_pb_line_break_holder] --><pee>No existe ning\u00fan schema espec\u00edfico para posicionarse en experiencias generativas de Google.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-myths__item\"><!-- [et_pb_line_break_holder] -->    <span>05<\/span><!-- [et_pb_line_break_holder] --> <strong>Menciones artificiales<\/strong><!-- [et_pb_line_break_holder] --><pee>Fabricar menciones con el \u00fanico objetivo de influir en la IA no es una estrategia s\u00f3lida.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-geo-myths {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(5, 1fr);<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-myths__item {<!-- [et_pb_line_break_holder] -->  padding: 16px 14px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-myths__item span {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 10px;<!-- [et_pb_line_break_holder] -->  color: #D63F71;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-myths__item strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 6px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-myths__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.76);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.45;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-geo-myths {<!-- [et_pb_line_break_holder] -->    grid-template-columns: repeat(2, 1fr);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 600px) {<!-- [et_pb_line_break_holder] -->  .circell-geo-myths {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>llms.txt: \u00bfsirve para posicionar a Google?<\/h3>\n<p>No. Google Search no utiliza llms.txt.<\/p>\n<p>Crearlo no perjudica a la web, pero tampoco mejora su visibilidad ni su posicionamiento en Google, incluidas funcionalidades como AI Overviews o AI Mode. Esto no significa que llms.txt no pueda tener utilidad en otras plataformas.<\/p>\n<p>Significa simplemente que: Por Google, llms.txt no es un factor GEO ni SEO.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>\u00bfEs necesario reescribir el contenido espec\u00edficamente para la IA?<\/h3>\n<p>Tampoco. Google puede entender sin\u00f3nimos y distintas formas de expresar una misma necesidad.<\/p>\n<p>Por eso no necesitamos crear contenidos diferentes para consultas si comparten la misma intenci\u00f3n.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>\u00bfExiste un schema espec\u00edfico para GEO?<\/h3>\n<p>No. Los datos estructurados siguen siendo \u00fatiles para explicar determinados tipos de contenido en Google, pero no existe un schema especial para \u201cposicionar en la IA\u201d.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>\u00bfEs necesario fragmentar el contenido en bloques peque\u00f1os para que la IA lo entienda?<\/h3>\n<p>Google dice que no es necesario. Sus sistemas pueden entender distintos temas y matices dentro de una misma p\u00e1gina y recuperar la parte que consideren relevante.<\/p>\n<p>Utilizar:<\/p>\n<ul>\n<li>P\u00e1rrafos cortos.<\/li>\n<li>H2 y H3 descriptivos.<\/li>\n<li>Tablas.<\/li>\n<li>Listas.<\/li>\n<li>Definiciones.<\/li>\n<li>Answer capsulas.<\/li>\n<\/ul>\n<p>Sigue siendo \u00fatil porque mejora la lectura y la comprensi\u00f3n. Pero no porque exista un tama\u00f1o m\u00e1gico que la IA necesite.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>\u00bfConseguir menciones artificiales ayuda?<\/h3>\n<p>Google diferencia entre tener una presencia real en Internet y buscar menciones inaut\u00e9nticas con el \u00fanico objetivo de influir en la IA.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 dicen los estudios sobre GEO?<\/h2>\n<p>La documentaci\u00f3n oficial nos explica lo que recomienda Google, pero la b\u00fasqueda nos ayuda a entender si determinadas caracter\u00edsticas del contenido pueden influir en la citabilidad.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>El estudio original de GEO<\/h3>\n<p>El trabajo acad\u00e9mico que populariz\u00f3 el concepto GEO prob\u00f3 distintas formas de modificar contenido dentro de un entorno experimental.<\/p>\n<p>Entre las t\u00e9cnicas analizadas estaban:<\/p>\n<ul>\n<li>A\u00f1adir citaciones.<\/li>\n<li>Incorporar estad\u00edsticas.<\/li>\n<li>Utilizar fuentes.<\/li>\n<li>Mejorar la claridad.<\/li>\n<li>A\u00f1adir informaci\u00f3n m\u00e1s autoritativa.<\/li>\n<\/ul>\n<p>En determinados escenarios, algunas de estas t\u00e9cnicas llegaron a producir mejoras de visibilidad de aproximadamente un 40%. Pero este dato debe interpretarse bien.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3>\u00bfQu\u00e9 sabemos en 2026?<\/h3>\n<p>Una <a href=\"https:\/\/arxiv.org\/abs\/2607.14035\" target=\"_blank\" rel=\"noopener\">revisi\u00f3n publicada en 2026 analiz\u00f3 45 estudios relacionados con Generative Engine Optimization<\/a>.<\/p>\n<p>La conclusi\u00f3n es mucho m\u00e1s prudente: la evidencia disponible sigue siendo heterog\u00e9nea y todav\u00eda es dif\u00edcil demostrar causalidad de forma consistente entre plataformas.<\/p>\n<p>Una de las distinciones m\u00e1s importantes es \u00e9sta: conseguir que un contenido sea recuperado no es lo mismo que conseguir que, una vez recuperado, sea seleccionado o citado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-geo-study\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-study__number\">~40%<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-study__content\"><!-- [et_pb_line_break_holder] -->    <strong>Mejora de visibilidad en determinados escenarios experimentales<\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Algunas t\u00e9cnicas analizadas en el estudio original de GEO llegaron<!-- [et_pb_line_break_holder] --> a producir mejoras aproximadas del 40% en su entorno experimental.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-geo-study__warning\"><!-- [et_pb_line_break_holder] --> Este dato no significa que a\u00f1adir estad\u00edsticas o citas aumente<!-- [et_pb_line_break_holder] --> un 40% las posibilidades de aparecer en ChatGPT, AI Overviews o cualquier otro sistema.<!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-geo-study {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: auto 1fr;<!-- [et_pb_line_break_holder] -->  gap: 22px;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-study__number {<!-- [et_pb_line_break_holder] -->  min-width: 110px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 44px;<!-- [et_pb_line_break_holder] -->  line-height: 1;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-study__content strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-study__content p {<!-- [et_pb_line_break_holder] -->  margin: 0 0 12px;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.8);<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.55;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-study__warning {<!-- [et_pb_line_break_holder] -->  padding-top: 12px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.72);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-geo-study {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-geo-study__number {<!-- [et_pb_line_break_holder] -->    min-width: 0;<!-- [et_pb_line_break_holder] -->    font-size: 38px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>SEO para LLMs: \u00bfes igual a Google, ChatGPT y Perplexity?<\/h2>\n<p>No. Cada sistema puede recuperar y seleccionar informaci\u00f3n de forma distinta.<\/p>\n<p>Lo que Google confirma para AI Overviews o AI Mode no debe convertirse autom\u00e1ticamente en una regla para ChatGPT, Perplexity o cualquier otro LLM.<\/p>\n<p>Por eso, ante una pregunta como: \u00ab\u00bfC\u00f3mo posicionar a ChatGPT?\u00bb la respuesta m\u00e1s rigurosa hoy es:<\/p>\n<p>No existe una receta p\u00fablica y confirmada equivalente al SEO tradicional.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Lo que s\u00ed tiene sentido es facilitar que la informaci\u00f3n de la marca sea:<\/p>\n<ul>\n<li>P\u00fablica.<\/li>\n<li>Clara.<\/li>\n<li>Coherente.<\/li>\n<li>Verificable.<\/li>\n<li>F\u00e1cil de rastrear.<\/li>\n<li>Presente en fuentes fiables.<\/li>\n<\/ul>\n<p>Esto no es una f\u00f3rmula para posicionar en todos los LLMs, sino una base razonable para que distintos sistemas puedan entender y recuperar mejor la informaci\u00f3n.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-llm-table\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-table__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-llm-table__name\"><!-- [et_pb_line_break_holder] --> <strong>Google AI Overviews \/ AI Mode<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-llm-table__text\"><!-- [et_pb_line_break_holder] --> Google confirma que se basan en Search y su \u00edndice.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-table__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-llm-table__name\"><!-- [et_pb_line_break_holder] --> <strong>ChatGPT<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-llm-table__text\"><!-- [et_pb_line_break_holder] --> No disponemos de un equivalente p\u00fablico de los factores de ranking de Google.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-table__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-llm-table__name\"><!-- [et_pb_line_break_holder] --> <strong>Perplexity<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-llm-table__text\"><!-- [et_pb_line_break_holder] --> Muestra fuentes de forma expl\u00edcita, pero no publica una f\u00f3rmula GEO universal.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-table__row\"><!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"circell-llm-table__name\"><!-- [et_pb_line_break_holder] --> <strong>Otros LLMs<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-llm-table__text\"><!-- [et_pb_line_break_holder] --> Cada sistema puede utilizar procesos y fuentes diferentes.<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-llm-table {<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__row {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 220px 1fr;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__row:first-child {<!-- [et_pb_line_break_holder] -->  border-top: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__row:nth-child(even) {<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__name,<!-- [et_pb_line_break_holder] -->.circell-llm-table__text {<!-- [et_pb_line_break_holder] -->  padding: 16px 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__name {<!-- [et_pb_line_break_holder] -->  border-right: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__name strong {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-table__text {<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.80);<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .circell-llm-table__row {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-llm-table__name {<!-- [et_pb_line_break_holder] -->    padding-bottom: 6px;<!-- [et_pb_line_break_holder] -->    border-right: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-llm-table__text {<!-- [et_pb_line_break_holder] -->    padding-top: 6px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>C\u00f3mo hacer SEO para IA hoy<\/h2>\n<p>Si hoy tuvi\u00e9semos que preparar una web para que siga ganando visibilidad tanto en buscadores como en experiencias generativas, priorizar\u00edamos seis cosas.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ai-steps\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">01<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Una base t\u00e9cnica s\u00f3lida<!-- [et_pb_line_break_holder] --><\/strong><pee>La web debe ser f\u00e1cil de rastrear, indexar y entender.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">02<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Una arquitectura basada en demanda real<!-- [et_pb_line_break_holder] --><\/strong><pee>La keyword research debe servir para entender preguntas, necesidades, servicios, objeciones y subtemas relacionados.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">03<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Contenido original y diferencial<!-- [et_pb_line_break_holder] --><\/strong><pee>Experiencia propia, ejemplos reales, datos, capturas, opiniones argumentadas, metodolog\u00edas y casos pr\u00e1cticos.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">04<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Respuestas claras e informaci\u00f3n verificable<!-- [et_pb_line_break_holder] --><\/strong><pee>Utilizar answer capsulas, tablas, listas o definiciones cuando ayudan y apoyar las afirmaciones importantes con fuentes fiables.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">05<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Autoridad y presencia de marca real<!-- [et_pb_line_break_holder] --><\/strong><pee>Hacer claro qui\u00e9n es la empresa, qu\u00e9 ofrece, es especialista y reforzar una presencia externa leg\u00edtima.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-steps__item\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-steps__number\">06<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ai-steps__content\"><strong><!-- [et_pb_line_break_holder] --> Medir y actualizar<!-- [et_pb_line_break_holder] --><\/strong><pee>Revisar qu\u00e9 p\u00e1ginas y consultas ganan visibilidad, qu\u00e9 queda obsoleto y qu\u00e9 acciones generan negocio.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ai-steps {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, 1fr);<!-- [et_pb_line_break_holder] -->  gap: 12px;<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-steps__item {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 42px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 14px;<!-- [et_pb_line_break_holder] -->  align-items: start;<!-- [et_pb_line_break_holder] -->  padding: 18px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-steps__number {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 38px;<!-- [et_pb_line_break_holder] -->  height: 38px;<!-- [et_pb_line_break_holder] -->  border-radius: 50%;<!-- [et_pb_line_break_holder] -->  background: #0E9753;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-steps__content strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 6px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-steps__content p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.76);<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-steps {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ai-priority-table\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__head\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>No priorizar\u00edamos<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Priorizar\u00edamos<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Crear <code>llms.txt<\/code> esperando mejorar Google.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Rastreo, indexaci\u00f3n y calidad del contenido.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Reescribir toda la web \u00abpara LLMs\u00bb.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Hacer m\u00e1s clara la informaci\u00f3n que necesita el usuario.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Crear una p\u00e1gina por cada variante de keyword.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Cubrir bien cada intenci\u00f3n de b\u00fasqueda.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Buscar un tama\u00f1o exacto por los fragmentos.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Estructurar el contenido para que sea f\u00e1cil de leer.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>A\u00f1adir un supuesto \u00abschema GEO\u00bb.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Utilizar datos estructurados reales cuando correspondan.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Fabricar menciones.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Construir autoridad y presencia externa leg\u00edtimas.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Publicar contenido gen\u00e9rico a gran escala.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Crear menos contenido pero m\u00e1s \u00fatil y diferencial.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-priority-table__row\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>Intentar posicionar igual a todas las IA.<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div>Medir cada plataforma y adaptarnos a la evidencia.<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table {<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  background: #fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__head,<!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 1fr 1fr;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__head {<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__head div {<!-- [et_pb_line_break_holder] -->  padding: 14px 18px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row {<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row > div {<!-- [et_pb_line_break_holder] -->  padding: 16px 18px;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row > div:first-child {<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, 0.72);<!-- [et_pb_line_break_holder] -->  border-right: 1px solid rgba(41, 51, 46, 0.10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row > div:last-child {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-weight: 500;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table__row:nth-child(even) {<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-priority-table code {<!-- [et_pb_line_break_holder] -->  padding: 2px 5px;<!-- [et_pb_line_break_holder] -->  border-radius: 4px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.08);<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 0.95em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__head {<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row > div:first-child {<!-- [et_pb_line_break_holder] -->    border-right: none;<!-- [et_pb_line_break_holder] -->    border-bottom: 1px solid rgba(41, 51, 46, 0.08);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row > div:first-child::before,<!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row > div:last-child::before {<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 5px;<!-- [et_pb_line_break_holder] -->    font-size: 11px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    text-transform: uppercase;<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.04em;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row > div:first-child::before {<!-- [et_pb_line_break_holder] -->    content: \"No prioritzar\u00edem\";<!-- [et_pb_line_break_holder] -->    color: #D63F71;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-priority-table__row > div:last-child::before {<!-- [et_pb_line_break_holder] -->    content: \"Prioritzar\u00edem\";<!-- [et_pb_line_break_holder] -->    color: #0E9753;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfC\u00f3mo saber si el SEO para IA est\u00e1 funcionando?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-ai-measure\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-measure__header\"><!-- [et_pb_line_break_holder] -->    <span>Google Search Console<\/span><!-- [et_pb_line_break_holder] --> <strong>Qu\u00e9 podemos empezar a medir<\/strong><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-ai-measure__grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-measure__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ai-measure__number\">01<\/span><!-- [et_pb_line_break_holder] --> <strong>Impresiones<\/strong><!-- [et_pb_line_break_holder] --><pee>\u00bfCu\u00e1ntas veces el contenido gana visibilidad dentro de Search.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-measure__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ai-measure__number\">02<\/span><!-- [et_pb_line_break_holder] --> <strong>Clics<\/strong><!-- [et_pb_line_break_holder] --><pee>\u00bfCu\u00e1ntas visitas llegan a la web desde los resultados de Google.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-measure__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ai-measure__number\">03<\/span><!-- [et_pb_line_break_holder] --> <strong>Consultas<\/strong><!-- [et_pb_line_break_holder] --><pee>\u00bfQu\u00e9 b\u00fasquedas est\u00e1n generando visibilidad para el contenido.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-measure__item\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ai-measure__number\">04<\/span><!-- [et_pb_line_break_holder] --> <strong>P\u00e1ginas<\/strong><!-- [et_pb_line_break_holder] --><pee>Qu\u00e9 contenidos ganan o pierden presencia org\u00e1nica.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-ai-measure__item circell-ai-measure__item--wide\"><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ai-measure__number\">05<\/span><!-- [et_pb_line_break_holder] --> <strong>Evoluci\u00f3n del rendimiento org\u00e1nico<\/strong><!-- [et_pb_line_break_holder] --><pee>Analizar tendencias a lo largo del tiempo en vez de quedarnos con un \u00fanico dato puntual.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-ai-measure {<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__header {<!-- [et_pb_line_break_holder] -->  margin-bottom: 12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__header span {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: .04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__header strong {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 18px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__grid {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: repeat(2, 1fr);<!-- [et_pb_line_break_holder] -->  gap: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__item {<!-- [et_pb_line_break_holder] -->  padding: 16px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, .12);<!-- [et_pb_line_break_holder] -->  border-radius: 12px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__item--wide {<!-- [et_pb_line_break_holder] -->  grid-column: 1 \/ -1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__number {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__item strong {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 5px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-ai-measure__item p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, .76);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .circell-ai-measure__grid {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ai-measure__item--wide {<!-- [et_pb_line_break_holder] -->    grid-column: auto;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-llm-measure\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-measure__header\"><!-- [et_pb_line_break_holder] -->    Otros sistemas generativos<!-- [et_pb_line_break_holder] --><strong> Qu\u00e9 podemos observar hoy<\/strong><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-measure__rows\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-llm-measure__row\"><!-- [et_pb_line_break_holder] -->      <strong>Menciones de marca<\/strong><!-- [et_pb_line_break_holder] --><pee>Aseg\u00farese de que la marca aparece en respuestas relacionadas con su \u00e1mbito.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-llm-measure__row\"><!-- [et_pb_line_break_holder] -->      <strong>Citas y enlaces<\/strong><!-- [et_pb_line_break_holder] --><pee>Analizar si el sistema utiliza p\u00e1ginas de la web como fuente de soporte.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-llm-measure__row\"><!-- [et_pb_line_break_holder] -->      <strong>Fuentes utilizadas<\/strong><!-- [et_pb_line_break_holder] --><pee>Entender qu\u00e9 tipos de webs y contenidos suele recuperar cada plataforma.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-llm-measure__row\"><!-- [et_pb_line_break_holder] -->      <strong>Recurrencia<\/strong><!-- [et_pb_line_break_holder] --><pee>Observar si determinadas p\u00e1ginas o marcas aparecen de forma repetida a lo largo del tiempo.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-llm-measure__note\"><!-- [et_pb_line_break_holder] --> Una \u00fanica respuesta no es suficiente para afirmar que una marca \u00abposiciona bien en IA\u00bb. Es m\u00e1s \u00fatil analizar patrones y tendencias.<!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-llm-measure {<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, .12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__header {<!-- [et_pb_line_break_holder] -->  padding: 17px 18px;<!-- [et_pb_line_break_holder] -->  background: #29332E;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__header span {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->  color: rgba(255,255,255,.68);<!-- [et_pb_line_break_holder] -->  font-size: 11px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: .04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__header strong {<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  font-size: 17px;<!-- [et_pb_line_break_holder] -->  line-height: 1.35;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__row {<!-- [et_pb_line_break_holder] -->  display: grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns: 180px 1fr;<!-- [et_pb_line_break_holder] -->  gap: 16px;<!-- [et_pb_line_break_holder] -->  padding: 15px 18px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, .10);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__row:nth-child(even) {<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__row strong {<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 14px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__row p {<!-- [et_pb_line_break_holder] -->  margin: 0;<!-- [et_pb_line_break_holder] -->  color: rgba(41, 51, 46, .76);<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-llm-measure__note {<!-- [et_pb_line_break_holder] -->  padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  border-top: 1px solid rgba(41, 51, 46, .10);<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, .07);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.5;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .circell-llm-measure__row {<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr;<!-- [et_pb_line_break_holder] -->    gap: 4px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>En resumen: el GEO ampl\u00eda el SEO, no lo sustituye<\/h2>\n<p>El GEO nos obliga a ampliar la forma en que entendemos la visibilidad org\u00e1nica, pero no a empezar de cero.<\/p>\n<p>Google sigue basando sus experiencias generativas en Search y, de momento, no existe ninguna f\u00f3rmula universal para \u201cposicionar a la IA\u201d.<\/p>\n<p>Por eso, antes de buscar el pr\u00f3ximo hack GEO, la pregunta que nos parece m\u00e1s \u00fatil es otra:[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-geo-conclusion\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <span class=\"circell-geo-conclusion__eyebrow\">La pregunta clave<\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee class=\"circell-geo-conclusion__question\"><!-- [et_pb_line_break_holder] --> \u00bfQu\u00e9 aporta nuestro contenido para que un buscador o un sistema generativo le considere una buena fuente?<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-geo-conclusion__points\"><!-- [et_pb_line_break_holder] -->    <span>Experiencia real<\/span><!-- [et_pb_line_break_holder] --> <span>Informaci\u00f3n \u00fatil<\/span><!-- [et_pb_line_break_holder] --> <span>Datos verificables<\/span><!-- [et_pb_line_break_holder] --> <span>Buena arquitectura<\/span><!-- [et_pb_line_break_holder] --> <span>Marca coherente<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-geo-conclusion {<!-- [et_pb_line_break_holder] -->  margin: 26px 0 30px;<!-- [et_pb_line_break_holder] -->  padding: 22px;<!-- [et_pb_line_break_holder] -->  border: 1px solid rgba(41, 51, 46, 0.12);<!-- [et_pb_line_break_holder] -->  border-radius: 14px;<!-- [et_pb_line_break_holder] -->  background: #F2F1ED;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-conclusion__eyebrow {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->  color: #0E9753;<!-- [et_pb_line_break_holder] -->  font-size: 12px;<!-- [et_pb_line_break_holder] -->  font-weight: 700;<!-- [et_pb_line_break_holder] -->  text-transform: uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing: 0.04em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-conclusion__question {<!-- [et_pb_line_break_holder] -->  margin: 0 0 16px;<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 20px;<!-- [et_pb_line_break_holder] -->  line-height: 1.4;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-conclusion__points {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->  gap: 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.circell-geo-conclusion__points span {<!-- [et_pb_line_break_holder] -->  padding: 7px 10px;<!-- [et_pb_line_break_holder] -->  border-radius: 999px;<!-- [et_pb_line_break_holder] -->  background: rgba(14, 151, 83, 0.10);<!-- [et_pb_line_break_holder] -->  color: #29332E;<!-- [et_pb_line_break_holder] -->  font-size: 13px;<!-- [et_pb_line_break_holder] -->  line-height: 1.3;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 600px) {<!-- [et_pb_line_break_holder] -->  .circell-geo-conclusion__question {<!-- [et_pb_line_break_holder] -->    font-size: 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Si la respuesta pasa por experiencia real, informaci\u00f3n \u00fatil, datos verificables, buena arquitectura y una presencia de marca coherente, probablemente estamos trabajando en la direcci\u00f3n correcta.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA 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--><!-- [et_pb_line_break_holder] -->  to {<!-- [et_pb_line_break_holder] -->    transform: translateX(-50%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* PAUSA EN PASSAR EL RATOL\u00cd *\/<!-- [et_pb_line_break_holder] -->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Preguntas frecuentes sobre el SEO para IA<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion open_toggle_background_color=\u00bbrgba(28,107,200,0.1)\u00bb closed_toggle_background_color=\u00bbrgba(242,241,237,0)\u00bb icon_color=\u00bb#1C6BC8&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb toggle_font_size_tablet=\u00bb20px\u00bb toggle_font_size_phone=\u00bb\u00bb toggle_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_color_all=\u00bbrgba(41,51,46,0.1)\u00bb box_shadow_style=\u00bbpreset3&#8243; box_shadow_blur=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(28,107,200,0.1)\u00bb global_colors_info=\u00bb{}\u00bb icon_color__hover_enabled=\u00bboff|hover\u00bb icon_color__hover=\u00bb#1C6BC8&#8243;][et_pb_accordion_item title=\u00bb\u00bfQu\u00e9 es el GEO en SEO?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bbon\u00bb]GEO (Generative Engine Optimization) es la optimizaci\u00f3n de contenidos para que puedan ganar visibilidad dentro de respuestas generadas por sistemas de inteligencia artificial. No sustituye al SEO: en plataformas como Google, las experiencias generativas siguen bas\u00e1ndose en los sistemas de Search.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfQu\u00e9 diferencia existe entre SEO y GEO?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]El SEO busca mejorar la visibilidad de una web en los resultados de b\u00fasqueda, mientras que el GEO pone tambi\u00e9n el foco en el que la informaci\u00f3n pueda ser recuperada, interpretada y utilizada dentro de una respuesta generativa. En el caso de Google, ambas disciplinas comparten gran parte de la misma base.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfC\u00f3mo hacer SEO para IA?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]La mejor base sigue siendo trabajar un SEO t\u00e9cnico correcto, una arquitectura clara y contenido \u00fatil, original y verificable. A partir de ah\u00ed, conviene estructurar bien la informaci\u00f3n, aportar experiencia propia, utilizar fuentes cuando corresponda y construir autoridad real en torno a la marca.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfllms.txt ayuda a posicionar a Google?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No. Google ha confirmado que no utiliza llms.txt para determinar la visibilidad o el posicionamiento en Search, AI Overviews o AI Mode. Crearlo tampoco perjudica a la web, y otras plataformas podr\u00edan utilizarlo, pero no es una acci\u00f3n necesaria para el SEO en Google.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfC\u00f3mo posicionar a ChatGPT?\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb open=\u00bboff\u00bb]No existe una f\u00f3rmula p\u00fablica equivalente al SEO tradicional para posicionarse en ChatGPT. Tiene sentido trabajar para que la informaci\u00f3n de la marca sea p\u00fablica, clara, coherente, rastreable y verificable, pero hoy no podemos afirmar que una t\u00e9cnica concreta garantice aparecer en sus respuestas.[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb\u00bfEl GEO sustituir\u00e1 al SEO?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb toggle_font_size=\u00bb20px\u00bb]No parece probable. En el caso de Google, la compa\u00f1\u00eda explica expl\u00edcitamente que AI Overviews y AI Mode siguen utilizando sus principales sistemas de Search. El GEO ampl\u00eda lo que entendemos por visibilidad org\u00e1nica, pero sigue necesitando una base SEO s\u00f3lida.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO para IA: qu\u00e9 es el GEO y qu\u00e9 funciona realmente seg\u00fan GoogleCada vez se habla m\u00e1s de SEO para IA, GEO, AI Overviews, ChatGPT o posicionamiento en LLMs. Con este cambio tambi\u00e9n han aparecido nuevas recomendaciones: crear archivos llms.txt, escribir de una manera concreta para que una IA nos pueda citar, dividir los contenidos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-6630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6630"}],"version-history":[{"count":5,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6630\/revisions"}],"predecessor-version":[{"id":6636,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6630\/revisions\/6636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6629"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}