{"id":6918,"date":"2026-10-15T09:02:45","date_gmt":"2026-10-15T07:02:45","guid":{"rendered":"https:\/\/circellll.com\/blog\/contenido-con-ia\/"},"modified":"2026-10-19T15:33:56","modified_gmt":"2026-10-19T13:33:56","slug":"contenido-con-ia","status":"publish","type":"post","link":"https:\/\/circellll.com\/es\/blog\/contenido-con-ia\/","title":{"rendered":"Contenido con IA: c\u00f3mo crearlo para aportar valor a tu negocio"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Contenido \u00fatil para tu web<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Contenido con IA: c\u00f3mo crearlo para aportar valor a tu negocio<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px||15px|false|true\u00bb header_2_font_size_tablet=\u00bb24px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb border_radii=\u00bbon|12px|12px|12px|12px\u00bb border_width_top=\u00bb5px\u00bb border_color_top=\u00bb#0E9753&#8243; global_colors_info=\u00bb{}\u00bb]Crear contenido con IA puede ayudarte a ordenar ideas, preparar un primer borrador y explicar mejor tus servicios. Pero antes de publicarlo hay una pregunta que conviene responder: \u00bfqu\u00e9 se llevar\u00e1 el lector despu\u00e9s de leerlo?<\/p>\n<p>Un texto puede estar bien escrito y seguir siendo demasiado gen\u00e9rico. Puede sonar convincente e incluir errores. O explicar exactamente lo mismo que las otras diez webs que tu posible cliente acaba de visitar.<\/p>\n<p>Las actualizaciones de la documentaci\u00f3n de Google de octubre de 2026 y los an\u00e1lisis recientes del sector nos brindan una buena ocasi\u00f3n para revisar c\u00f3mo utilizamos estas herramientas. La labor del negocio consiste en aportar conocimiento, comprobar la informaci\u00f3n y convertir el borrador en una respuesta \u00fatil.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||15px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"text-transform: uppercase; color: #0e9753;\">Qu\u00e9 ha cambiado<\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfQu\u00e9 dice Google sobre el contenido con IA?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>El 1 de octubre de 2026, Google actualiz\u00f3 su gu\u00eda sobre el uso de contenidos generados con inteligencia artificial. Seg\u00fan el <a href=\"https:\/\/developers.google.com\/search\/updates?hl=es\" target=\"_blank\" rel=\"noopener\">registro oficial de cambios<\/a>, incorpor\u00f3 informaci\u00f3n de las directrices de los evaluadores de calidad.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]La gu\u00eda actual sobre IA y contenidos subraya que es necesario revisar manualmente la exactitud y la fiabilidad antes de publicar. Esta revisi\u00f3n tambi\u00e9n afecta a elementos como el t\u00edtulo SEO y la metadescripci\u00f3n.<br \/>\n<br \/>Esto no significa que Google haya anunciado una nueva penalizaci\u00f3n por utilizar IA. Su postura favorable a un uso adecuado de estas herramientas ya se hab\u00eda explicado <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content?hl=es\" target=\"_blank\" rel=\"noopener\">en febrero de 2023<\/a>.<br \/>\n<br \/>El criterio sigue siendo la calidad del resultado. Utilizar IA para generar muchas p\u00e1ginas sin aportar valor puede entrar en conflicto con las pol\u00edticas de Google sobre abuso de contenido a gran escala.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>C\u00f3mo crear contenido con IA \u00fatil, original y fiable<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]Si te preguntas c\u00f3mo crear contenido con IA para tu web, empieza por definir qu\u00e9 necesita saber el cliente. Quiz\u00e1 quiera entender qu\u00e9 incluye un servicio, qu\u00e9 factores influyen en el presupuesto o c\u00f3mo funciona el proceso antes de contratarlo. Esa pregunta concreta deber\u00eda guiar el texto.[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-ia-passos {<!-- [et_pb_line_break_holder] -->    --verd: #468f60;<!-- [et_pb_line_break_holder] -->    --verd-suau: #e8f2eb;<!-- [et_pb_line_break_holder] -->    --text: #2d3530;<!-- [et_pb_line_break_holder] -->    margin: 28px 0 36px;<!-- [et_pb_line_break_holder] -->    padding: clamp(20px, 4vw, 36px);<!-- [et_pb_line_break_holder] -->    background: #f5f7f3;<!-- [et_pb_line_break_holder] -->    border: 1px solid #dce6dc;<!-- [et_pb_line_break_holder] -->    border-top: 4px solid var(--verd);<!-- [et_pb_line_break_holder] -->    border-radius: 16px;<!-- [et_pb_line_break_holder] -->    color: var(--text);<!-- [et_pb_line_break_holder] -->    font-family: inherit;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos .circell-ia-intro {<!-- [et_pb_line_break_holder] -->    margin: 0 0 20px;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->    font-size: 1.15em;<!-- [et_pb_line_break_holder] -->    font-weight: 600;<!-- [et_pb_line_break_holder] -->    line-height: 1.4;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol {<!-- [et_pb_line_break_holder] -->    counter-reset: ia-pas;<!-- [et_pb_line_break_holder] -->    list-style: none;<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol > li {<!-- [et_pb_line_break_holder] -->    counter-increment: ia-pas;<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns: 42px minmax(0, 1fr);<!-- [et_pb_line_break_holder] -->    gap: 16px;<!-- [et_pb_line_break_holder] -->    align-items: start;<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->    padding: 18px 0;<!-- [et_pb_line_break_holder] -->    line-height: 1.6;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol > li + li {<!-- [et_pb_line_break_holder] -->    border-top: 1px solid #dce6dc;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol > li:first-child {<!-- [et_pb_line_break_holder] -->    padding-top: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol > li:last-child {<!-- [et_pb_line_break_holder] -->    padding-bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos ol > li::before {<!-- [et_pb_line_break_holder] -->    content: counter(ia-pas, decimal-leading-zero);<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    place-items: center;<!-- [et_pb_line_break_holder] -->    width: 42px;<!-- [et_pb_line_break_holder] -->    height: 42px;<!-- [et_pb_line_break_holder] -->    background: var(--verd-suau);<!-- [et_pb_line_break_holder] -->    border-radius: 50%;<!-- [et_pb_line_break_holder] -->    color: #326d47;<!-- [et_pb_line_break_holder] -->    font-size: 16px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-passos .circell-ia-titol {<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->    margin-bottom: 3px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1.4;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 600px) {<!-- [et_pb_line_break_holder] -->    .circell-ia-passos ol > li {<!-- [et_pb_line_break_holder] -->      grid-template-columns: 36px minmax(0, 1fr);<!-- [et_pb_line_break_holder] -->      gap: 12px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .circell-ia-passos ol > li::before {<!-- [et_pb_line_break_holder] -->      width: 36px;<!-- [et_pb_line_break_holder] -->      height: 36px;<!-- [et_pb_line_break_holder] -->      font-size: 14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ia-passos\"><!-- [et_pb_line_break_holder] -->  <pee class=\"circell-ia-intro\">Te proponemos empezar as\u00ed:<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<ol role=\"list\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] -->         <strong class=\"circell-ia-titol\"><!-- [et_pb_line_break_holder] --> Parte de una duda real<!-- [et_pb_line_break_holder] --><\/strong><!-- [et_pb_line_break_holder] --> Elige una pregunta que te hagan habitualmente tus clientes.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] -->         <strong class=\"circell-ia-titol\"><!-- [et_pb_line_break_holder] --> Aporta tu criterio<!-- [et_pb_line_break_holder] --><\/strong><!-- [et_pb_line_break_holder] --> Escribe tu respuesta con los matices que explicar\u00edas<!-- [et_pb_line_break_holder] --> en una conversaci\u00f3n.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] -->         <strong class=\"circell-ia-titol\"><!-- [et_pb_line_break_holder] --> A\u00f1ade informaci\u00f3n propia y verificable<!-- [et_pb_line_break_holder] --><\/strong><!-- [et_pb_line_break_holder] --> Incorpora ejemplos, datos o documentaci\u00f3n que puedas comprobar.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] -->         <strong class=\"circell-ia-titol\"><!-- [et_pb_line_break_holder] --> Utiliza la IA para preparar el borrador<!-- [et_pb_line_break_holder] --><\/strong><!-- [et_pb_line_break_holder] --> P\u00eddele que ordene este material y te ayude a darle forma.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] -->         <strong class=\"circell-ia-titol\"><!-- [et_pb_line_break_holder] --> Revisa antes de publicar<!-- [et_pb_line_break_holder] --><\/strong><!-- [et_pb_line_break_holder] --> Comprueba que el resultado conserva tu criterio<!-- [et_pb_line_break_holder] --> y resuelve la duda inicial.<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] -->  <\/ol>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]En su <a href=\"https:\/\/www.mariehaynes.com\/main-content\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis del 2 de octubre de 2026<\/a>, la especialista Marie Haynes destaca la ampliaci\u00f3n de la documentaci\u00f3n de Google sobre el contenido principal: la parte de la p\u00e1gina que le permite cumplir su funci\u00f3n.<br \/>\n<br \/>Su recomendaci\u00f3n pr\u00e1ctica es dar protagonismo a la respuesta y aportar experiencia y perspectivas propias. Para tu web, esto implica dedicar m\u00e1s espacio a explicar lo que el cliente necesita y reducir las introducciones que no a\u00f1aden informaci\u00f3n.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(14,151,83,0.2)\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfQu\u00e9 debe aportar tu negocio a la creaci\u00f3n de contenido con IA?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]La creaci\u00f3n de contenido con IA es m\u00e1s \u00fatil cuando parte de material que conoces y puedes validar. Tu negocio cuenta con experiencias que merece la pena compartir.<br \/>\n<br \/>Imagina a un instalador que prepara un art\u00edculo sobre climatizaci\u00f3n. Puede empezar con una descripci\u00f3n general de los sistemas, pero tambi\u00e9n puede explicar:[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<ul>\n<li>Qu\u00e9 problemas encuentra a menudo en las viviendas donde trabaja.<\/li>\n<li>Qu\u00e9 comprobaciones realiza antes de recomendar un equipo.<\/li>\n<li>Cu\u00e1ndo descarta una soluci\u00f3n y por qu\u00e9.<\/li>\n<li>Qu\u00e9 factores hacen variar el presupuesto.<\/li>\n<li>Qu\u00e9 muestran las fotograf\u00edas de una instalaci\u00f3n real.<\/li>\n<\/ul>\n<p>Este material ayuda al lector a entender c\u00f3mo trabaja el profesional y a valorar si el servicio encaja con lo que necesita.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]La <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=es\" target=\"_blank\" rel=\"noopener\">documentaci\u00f3n de Google sobre contenido \u00fatil<\/a> describe atributos como el esfuerzo, la originalidad, la habilidad y la exactitud. Tambi\u00e9n da importancia a la experiencia, el conocimiento, la autoridad y la confianza, sin presentarlos como una f\u00f3rmula que garantice posiciones.<br \/>\n<br \/>Por eso, recomendamos demostrar el conocimiento con ejemplos y explicaciones verificables. Una biograf\u00eda ayuda a identificar al autor; los casos y los argumentos permiten entender qu\u00e9 sabe.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfQu\u00e9 hay que comprobar antes de publicar?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Revisar contenido con IA requiere conocer el tema. Una lectura r\u00e1pida puede detectar frases extra\u00f1as, pero dejar pasar una recomendaci\u00f3n incorrecta.<\/p>\n<p>En un <a href=\"https:\/\/ahrefs.com\/blog\/marketers-ai-content-creation\/\" target=\"_blank\" rel=\"noopener\">informe de Ahrefs publicado el 30 de septiembre de 2026<\/a>, basado en una encuesta a 301 profesionales, Louise Linehan se\u00f1ala esta dificultad: cuando desconoces una materia, tambi\u00e9n puedes tener problemas para reconocer los errores que genera la IA.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][et_pb_column _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243;][et_pb_code _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio {<!-- [et_pb_line_break_holder] -->    margin: 28px 0;<!-- [et_pb_line_break_holder] -->    padding: clamp(20px, 4vw, 32px);<!-- [et_pb_line_break_holder] -->    background: #e8f2eb;<!-- [et_pb_line_break_holder] -->    border: 1px solid #d4e4d8;<!-- [et_pb_line_break_holder] -->    border-radius: 16px;<!-- [et_pb_line_break_holder] -->    color: #2d3530;<!-- [et_pb_line_break_holder] -->    font-family: inherit;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio .circell-ia-revisio-intro {<!-- [et_pb_line_break_holder] -->    margin: 0 0 18px;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->    font-size: 1.15em;<!-- [et_pb_line_break_holder] -->    font-weight: 600;<!-- [et_pb_line_break_holder] -->    line-height: 1.4;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio ul {<!-- [et_pb_line_break_holder] -->    list-style: none;<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio ul > li {<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns: 24px minmax(0, 1fr);<!-- [et_pb_line_break_holder] -->    gap: 12px;<!-- [et_pb_line_break_holder] -->    align-items: start;<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->    padding: 16px 0;<!-- [et_pb_line_break_holder] -->    line-height: 1.6;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio ul > li + li {<!-- [et_pb_line_break_holder] -->    border-top: 1px solid #cddfd2;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio ul > li:first-child {<!-- [et_pb_line_break_holder] -->    padding-top: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio ul > li:last-child {<!-- [et_pb_line_break_holder] -->    padding-bottom: 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-ia-revisio .circell-ia-check {<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    place-items: center;<!-- [et_pb_line_break_holder] -->    width: 24px;<!-- [et_pb_line_break_holder] -->    height: 24px;<!-- [et_pb_line_break_holder] -->    margin-top: 2px;<!-- [et_pb_line_break_holder] -->    background: #fff;<!-- [et_pb_line_break_holder] -->    border-radius: 50%;<!-- [et_pb_line_break_holder] -->    color: #326d47;<!-- [et_pb_line_break_holder] -->    font-size: 14px;<!-- [et_pb_line_break_holder] -->    font-weight: 700;<!-- [et_pb_line_break_holder] -->    line-height: 1;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"circell-ia-revisio\"><!-- [et_pb_line_break_holder] -->  <pee class=\"circell-ia-revisio-intro\"><!-- [et_pb_line_break_holder] --> Antes de publicar, comprueba:<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<ul role=\"list\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Datos y fuentes:<\/strong><!-- [et_pb_line_break_holder] --> \u00bflos enlaces existen y respaldan las afirmaciones?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Servicios:<\/strong><!-- [et_pb_line_break_holder] --> \u00bfel texto describe lo que realmente ofreces?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Ejemplos:<\/strong><!-- [et_pb_line_break_holder] --> \u00bfson reales y tienes permiso para compartirlos cuando corresponde?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Recomendaciones:<\/strong><!-- [et_pb_line_break_holder] --> \u00bffalta alg\u00fan l\u00edmite o excepci\u00f3n importante?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Utilidad:<\/strong><!-- [et_pb_line_break_holder] --> \u00bfel lector puede entender o decidir algo<!-- [et_pb_line_break_holder] --> despu\u00e9s de leerlo?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      <span class=\"circell-ia-check\" aria-hidden=\"true\">\u2713<\/span><!-- [et_pb_line_break_holder] -->\n<div><!-- [et_pb_line_break_holder] --> <strong>Presentaci\u00f3n:<\/strong><!-- [et_pb_line_break_holder] --> \u00bfel t\u00edtulo y la metadescripci\u00f3n representan fielmente<!-- [et_pb_line_break_holder] --> el contenido?<!-- [et_pb_line_break_holder] --><\/div>\n<p> <!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] -->  <\/ul>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]Si una afirmaci\u00f3n no se puede comprobar, hay que investigarla, matizarla o eliminarla.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F2F1ED\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfC\u00f3mo encaja esto en el SEO de un negocio local?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]Para un negocio local, los contenidos pueden ayudar a resolver las dudas que surgen antes de una llamada o una reserva.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Una p\u00e1gina de servicio puede explicar c\u00f3mo es la primera visita, qu\u00e9 incluye el trabajo, qu\u00e9 informaci\u00f3n necesita el profesional y a qu\u00e9 zonas se desplaza. Son detalles que orientan al posible cliente y reflejan el funcionamiento real del negocio.<\/p>\n<p>Este trabajo encaja en una <a href=\"https:\/\/circellll.com\/es\/servicios\/seo-local\/\">estrategia de SEO local<\/a>, junto con la ficha de Google, la reputaci\u00f3n y el resto de la presencia local.<\/p>\n<p>Tambi\u00e9n hay que distinguir entre redactar con estas herramientas y trabajar para que una web pueda aparecer en respuestas generativas. Lo explicamos en nuestra gu\u00eda sobre <a href=\"https:\/\/circellll.com\/es\/blog\/seo-para-ia-geo\/\">SEO para IA y GEO<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>\u00bfGoogle penaliza el contenido con IA?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Google no considera que un contenido incumpla sus directrices por el simple hecho de haber utilizado inteligencia artificial. El prop\u00f3sito, la calidad y el cumplimiento de las pol\u00edticas siguen siendo relevantes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.9&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Nuestra recomendaci\u00f3n es integrar estas herramientas en una <a href=\"https:\/\/circellll.com\/es\/servicios\/agencia-seo-barcelona\/\">estrategia SEO<\/a> que parta de las necesidades de los clientes y de los objetivos del negocio.<\/p>\n<p>Puedes empezar revisando una p\u00e1gina que ya tengas publicada: \u00bfqu\u00e9 has aprendido que solo tu empresa pueda explicar? \u00bfQu\u00e9 informaci\u00f3n falta para que el cliente entienda mejor el servicio?<\/p>\n<p>En Circell te ayudamos a identificar estas oportunidades. Si quieres saber qu\u00e9 conviene mejorar en tu web y por d\u00f3nde empezar, podemos revisarla con una <a href=\"https:\/\/circellll.com\/es\/servicios\/auditoria-seo\/\">auditor\u00eda SEO<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#29332E\u00bb custom_padding=\u00bb15px||15px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0E9753&#8243; text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Estos clientes ya conf\u00edan en nosotros<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.8&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circell-logo-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circell-logo-track\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 1 --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"The Black House\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"Tailor BP\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"Mochilas\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"Montserrat\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"Tangram Jove\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"Denglishlab\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"Perruqueria M\u00f2nica\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <!-- GRUP 2 DUPLICAT PER FER L'SCROLL INFINIT --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tbhp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-tailorbp.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-mochilas.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/04\/logo-montserrat.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-tangramjove.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-denglishlab.webp\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circell-logo-item\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/circellll.com\/wp-content\/uploads\/2026\/09\/logo-perrqueriamonica.png\" alt=\"\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.circell-logo-slider {<!-- [et_pb_line_break_holder] -->  width: 100%;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  padding: 18px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TRACK *\/<!-- [et_pb_line_break_holder] -->.circell-logo-track {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  width: max-content;<!-- [et_pb_line_break_holder] -->  animation: circellLogoScroll 28s linear infinite;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* CADA LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item {<!-- [et_pb_line_break_holder] -->  width: 190px;<!-- [et_pb_line_break_holder] -->  height: 95px;<!-- [et_pb_line_break_holder] -->  flex: 0 0 190px;<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  padding: 18px 28px;<!-- [et_pb_line_break_holder] -->  box-sizing: border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* LOGO *\/<!-- [et_pb_line_break_holder] -->.circell-logo-item img {<!-- [et_pb_line_break_holder] -->  display: block;<!-- [et_pb_line_break_holder] -->  max-width: 100%;<!-- [et_pb_line_break_holder] -->  width: auto;<!-- [et_pb_line_break_holder] -->  height: auto;<!-- [et_pb_line_break_holder] -->  max-height: 58px;<!-- [et_pb_line_break_holder] -->  object-fit: contain;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* TOTS EN VERD CIRCELL *\/<!-- [et_pb_line_break_holder] -->  filter:<!-- [et_pb_line_break_holder] -->    brightness(0)<!-- [et_pb_line_break_holder] -->    saturate(100%)<!-- [et_pb_line_break_holder] -->    invert(43%)<!-- [et_pb_line_break_holder] -->    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-->.circell-logo-slider:hover .circell-logo-track {<!-- [et_pb_line_break_holder] -->  animation-play-state: paused;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* TABLET *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 980px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 160px;<!-- [et_pb_line_break_holder] -->    flex-basis: 160px;<!-- [et_pb_line_break_holder] -->    height: 85px;<!-- [et_pb_line_break_holder] -->    padding: 15px 22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* M\u00d2BIL *\/<!-- [et_pb_line_break_holder] -->@media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation-duration: 22s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item {<!-- [et_pb_line_break_holder] -->    width: 135px;<!-- [et_pb_line_break_holder] -->    flex-basis: 135px;<!-- [et_pb_line_break_holder] -->    height: 75px;<!-- [et_pb_line_break_holder] -->    padding: 14px 18px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .circell-logo-item img {<!-- [et_pb_line_break_holder] -->    max-height: 42px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* ACCESSIBILITAT *\/<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion: reduce) {<!-- [et_pb_line_break_holder] -->  .circell-logo-track {<!-- [et_pb_line_break_holder] -->    animation: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contenido \u00fatil para tu webContenido con IA: c\u00f3mo crearlo para aportar valor a tu negocioCrear contenido con IA puede ayudarte a ordenar ideas, preparar un primer borrador y explicar mejor tus servicios. Pero antes de publicarlo hay una pregunta que conviene responder: \u00bfqu\u00e9 se llevar\u00e1 el lector despu\u00e9s de leerlo? Un texto puede estar bien [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,30],"tags":[],"class_list":["post-6918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo","category-seo"],"_links":{"self":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/comments?post=6918"}],"version-history":[{"count":2,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6918\/revisions"}],"predecessor-version":[{"id":6921,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/posts\/6918\/revisions\/6921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media\/6919"}],"wp:attachment":[{"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/media?parent=6918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/categories?post=6918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circellll.com\/es\/wp-json\/wp\/v2\/tags?post=6918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}